Product Director Customer Lifecycle

Shine Event Staffing; København; Hybrid; DKK 897,000 - 1,345,000; Full time

Job summary

Shine is looking for a Product Director, Customer Lifecycle, to own the end-to-end onboarding and lifecycle for customers across multiple European markets. You will lead PMs, collaborate with Compliance, Legal and Banking Operations, and drive multi-quarter roadmaps for onboarding, KYC/KYB, data integrity, and AML safeguards.

You will also push for AI-enabled improvements and embeddable onboarding across Shine platforms.

Qualifications

• 6+ years in product, with onboarding, KYC/KYB or financial crime experience.
• Experience hiring and leading product managers.
• Deep knowledge of KYC/KYB, AML screening, and fraud prevention.
• Clear written English; experience in regulated fintech.

Responsibilities

• Own the Customer Lifecycle roadmap end to end, including onboarding, verification, data, monitoring and closure.
• Lead and develop PMs and engineering leads; staffing and performance management.
• Deliver onboarding on the new platform across markets (Netherlands, Denmark, Germany, France migration).
• Automate onboarding validation, screening escalations, Re-KYC and account closure; minimize manual review.
• Build a unified customer data platform with registries and data sources.
• Define how embedded onboarding works for Shine products and partners.
• Track onboarding conversion, time-to-open accounts, and fraud-related metrics.

Skills

Product management

Leadership

KYC/KYB knowledge

Regulated fintech experience

AI fluency

Job description

Shine is the financial copilot for entrepreneurs and small business owners.
Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

Part of something biggerToday we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants.
Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe.
We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal.

Your hiring experience mattersJust as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive.
If this sounds like somewhere you want to grow, we'd love to hear from you.

Customer Lifecycle at Shine

Customer Lifecycle owns every regulated step a business takes with Shine Banking: applying for an account, proving who they are, keeping their data current while they're a customer, protecting them and Shine from fraud and financial crime, and closing the account when they leave. Three teams sit in the area:

Customer Journey owns company and user onboarding in every market. That covers the application flow, identity verification, beneficial owner management and the back-office reviews behind a first onboarding. It also handles company creation, starting with capital deposit in France, and team management for admins and accountants.

Customer Data Integrity keeps company and customer data current. It connects to local company registries, runs ongoing monitoring, and owns the journeys that follow a change: Re-KYC, KYB updates, changes to ownership structure, and account closure.

Compliance & Risk detects and prevents financial crime and keeps customer accounts secure. It owns AML: customer risk scoring, sanctions and PEP screening, transaction monitoring, alerts and SARs. It also owns fraud detection and investigation, the customer experience around strong customer authentication, phishing and account alerts, and the back-office tools compliance operators work in.

The area is building one onboarding and customer data platform for four markets. Germany runs on Kontist's platform today and France runs on Shine's original one. The new platform is live in the Netherlands, Denmark and Germany follow over the next six months, and France migrates in the first half of 2027. France runs several onboarding flows today, and the migration moves, rebuilds or retires each one.

Each market has its own registries, identity methods and regulator. Denmark verifies identity with MitID. The Netherlands and France use document checks. One system has to handle all of them, with local rules set through configuration.

Every manual review costs operations time and costs the customer days. Automating onboarding decisions, screening escalations and account closure gives the best return on engineering effort in the area, and that work has started.

Your Role as a Product Director, Customer Lifecycle

You own Customer Lifecycle. You report to the SVP of Banking Product and you sit in the banking product leadership team.

Your job is to decide what the area should deliver in 12 to 24 months, get the teams building toward it, and be accountable for the outcome. That means owning the strategy and the multi-quarter plan, managing and growing the PMs in the area, and deciding the order of work when market launches, the France migration and embedded banking all need the same teams in the same quarter.

The area will grow. You will shape which teams we add and in what order, as banking expands to new markets and embedded banking.

You work closely with Compliance, Legal and Banking Operations. They own the regulatory interpretation and the operational policy. You own the product that puts both into practice for customers and operators.

This is a hands‑on leadership role. You will spend time in the detail of review workflows and data models, and time in the room with Compliance and the other pillar leads. You should want both.

Your responsibilities will include:

• Own the Customer Lifecycle roadmap end to end. Onboarding, identity verification, customer data, ongoing monitoring, Re-KYC, account closure, AML, fraud and account security. Set the OKRs for the area, connect them to the banking tribe objectives, and plan the roadmap as platform capabilities with market rollouts on top.

• Lead and develop your product teams. Support and challenge your PMs and engineering leads. Own hiring, performance and growth in the area, fill the open PM seats, and set the bar for outcome-focused discovery and delivery.

• Deliver onboarding on the new platform in every market. Netherlands, Denmark, Germany and then the France migration, including multi-UBO onboarding, eID and capital deposit. You do this together with Banking Foundation, Strategic Providers & Projects, Banking Operations and Compliance.

• Automate the manual work. Automatic onboarding validation, screening escalations, Re-KYC and account closure. Every case the system clears is a case operations never touches, and a customer who gets an answer the same day.

• Build the customer data platform. One place that holds current company and customer facts from registries and user input, with a clear record of where each fact came from. Operators should never type in data an official registry already holds.

• Make onboarding embeddable. Define how another Shine product or a partner starts an onboarding, how the regulated journey runs inside their experience, and what status and events they get back.

• Track what matters. Onboarding conversion and time from application to open account, share of applications approved without manual review, review queue size and handling time, Re-KYC completion, time to close an account, data freshness, fraud losses, and the share of monitoring alerts that turn out to be real cases.

Job located in Paris, Berlin, Amsterdam or Copenhagen with possibility of two remote working days per week

About you

• 6+ years in product, with several years on onboarding, KYC/KYB, financial crime or customer data in a bank, payments company or regulated fintech. You have shipped things where a mistake means a regulator finding or a customer locked out of their money.

• You have managed product managers, not only projects. You have hired at least one.

• You know KYC, KYB, UBO identification, AML screening, transaction monitoring, fraud prevention and periodic review, and how the rules differ between EU markets. You can design a review workflow with an operations lead and discuss an event contract or data model with a staff engineer.

• You have built products for customers and for internal operators, and you know the back-office tool decides how fast a customer gets an answer.

• You have worked inside a regulated environment and treat compliance as part of the product.

• You make decisions with incomplete data and say what your confidence level is.

• You are AI-fluent. You use AI tooling in your own work, and you have a view on where it changes onboarding and compliance: document checks, automated decisions, transaction monitoring, fraud detection, review triage, and the operational tooling behind them.

• You write clearly in English.

Equal Opportunity Employer

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, color, racial or ethnic origin, religion, disability, etc. as per applicable law.