Play Ideation Internship

Lego Group; Billund; On-site; DKK 89,000 - 134,000; Full time

Benefits offered by this job

Family Care Leave

Life and Disability Insurance

Wellbeing resources

Colleague Discount

Bonus program

Hybrid workplace policy

Job summary

LEGO Group invites applications for a Play Ideation internship in its Play Discovery team at the Creative Play Lab in Billund, Denmark. This paid internship spans five months from February 2027 to June 2027, with potential for summer extension.

Interns will explore early-stage ideation, prototyping, and cross-functional collaboration to shape new play experiences. You will join a world-class multidisciplinary team, learn directly from experts, and contribute to real projects while living at the

Qualifications

• Age >= 18
• Enrolled in higher education for the full duration of the internship
• Expected to graduate after the internship period
• Not delaying graduation to qualify for internship
• Internship will count toward course credits
• Compulsory education component of your studies
• Available to start the internship on the stated start date
• Available to work full time for the full period
• Able to work on site in Billund, Denmark

Responsibilities

• Support teams in facilitating ideation sessions
• Help turn sparks into visualisations and concepts
• Explore ideation directions for creative exploration
• Challenge teams to think outside the norm and broaden horizons

Skills

Curiosity

Bravery

Focus

Facilitation

Cultural awareness

Sketching

Concept artwork

Graphic design

LEGO model building

Animation

Videography

Artistic hobbies

Job description

Job Description

Play Ideation Internship:

Are You an Aspiring Ideator Looking to Discover New Play?

Join the LEGO® Group’s Play Discovery team within the Creative Play Lab for a Paid Internship at our Head Quarters in Billund, Denmark!

Are you driven by an unquenchable passion for discovering new play opportunities through early-stage ideation, concept development, and prototyping? If so, you could be one of the talented students joining the Play Ideation team in our Play Discovery department this year, where creativity and imagination thrive!

Start date: February 2027

Length: 5 months (until end of June 2027) with possibilities for summer extension

About us:

Creative Play Lab is an ambitious, future‑focused innovation hub inventing radical new play opportunities and never‑seen‑before experiences for LEGO® fans of today and tomorrow. We grow the boundaries of what play can become, using bold experimentation, advanced technologies, and deep insight into how kids play to imagine meaningful, next‑generation experiences. Our mix of creatives, innovators, researchers, engineers, and technologists rapidly transforms curiosity into tangible concepts, redefining the future of play and ensuring LEGO® play remains at the forefront of creativity and joyful exploration. As an intern in our Play Ideation Team within the Play Discovery department, you’ll join colleagues dedicated to letting loose their creative curiosity and exploring new play experiences. You’ll unleash your imagination across a range of innovation missions, collaborating cross-functionally to develop concepts into playable prototypes.

About our Internship:

In Creative Play Lab, we look for interns who bring something genuinely different to our innovation hub, adding fresh cultural insight, creative energy, and new ways of thinking. Your time with us will span personal curiosity projects, team capability‑building initiatives, and innovation Missions. Every day is different and you’ll learn directly from a world‑class multidisciplinary team as you build your craft, embracing ambiguity as you discover new play experiences.

Meet the Play Ideation team:

The Play Ideation team champions the exploration and shaping of early‑stage ideas and future possibilities. We turn ‘what if?’ into ‘what’s next?’ by helping teams nurture emerging concepts and seed visions that can be felt, tested, understood, and communicated. Truly the blue‑sky thinkers, we grow early sparks into visions for new play by cultivating a creative, collaborative, and playful environment. We use our ideation toolkit to empower others to think outside the box and push the limits of their own creativity and imagination to innovate where nobody has ever innovated before!

Internship Eligibility:

To qualify for this internship opportunity, you must meet all of the following criteria:

• 1) You are over the age of 18

• 2) You will be enrolled in higher education as a ‘student’ for the full duration of the internship period

• 3) You are currently due to graduate at some point after the end of the internship period

• 4) You will not be requesting a delayed graduation date just to qualify for this internship

• 5) This internship will contribute quantitatively towards your course credit

• 6) This internship is a compulsory part of your education

• 7) You are available to undertake this internship contract starting from the stated start date

• 8) You are available to work full time for the full period up until the stated end date

• 9) You are able to work on site in Billund, Denmark for this period

We also encourage interns to have experience with at least some of the following:

• Facilitation

• Cultural awareness – visiting exhibitions, researching, exploring, travelling

• Sketching

• Concept Artwork

• Graphic Design

• LEGO® Model Building

• Animation

• Videography / Editing

• Artistic hobbies – music, art, dance, design, fashion etc.

What we’re looking for:

Curiosity: Our teams thrive on a playful curiosity in all they do. You need to be always asking questions, seeking the reason “why”, digging for answers even when it’s hard and never stop wondering “what if...”

Bravery: Our organisation is a huge place full of different people and different perspectives. You need to be comfortable meeting new people every day, speaking up when you disagree, receiving feedback, facing the unknowns of innovation head on and forging yourself a path when things aren’t well defined.

Focus: Our workload and priorities are always changing. You need to be happy shifting priorities fast, focusing on a high priority task one week then focusing on developing your own independent curiosities the next.

Responsibilities:

We want you to bring all your energy, enthusiasm and experiences to work every day so we can achieve amazing things together while you learn along the way. Some of your typical responsibilities could include...

• Supporting teams in facilitating their ideation sessions

• Helping to turn sparks into visualisations into concepts

• Exploring your own ideation and directions for creative exploration

• Challenging teams to think outside the norm and broaden their horizons

Perks:

• Work with a passionate multi-disciplinary team of like‑minded creative inventors where you’ll learn something new every day and build your professional network

• Live and work in the global headquarters of the LEGO® Group in Billund, Denmark and explore our state‑of‑the‑art campus

• Be an active co‑creator with kids – they know how to make fun and meaningful play.

Application:

We welcome international applications for this role however you must be able to live and work in Billund, Denmark for the duration of the internship itself.

We have many internships available in Creative Play Lab, each supporting a different team with their own focus area. Take a moment to review all these opportunities and apply only to those that truly align with your strengths. If you have broad skills, applying to more than one team is acceptable but applying to a large number of teams doesn’t increase your chances of making a successful application and makes it harder for us to understand where you’d shine so please be thoughtful in your approach.

Please ensure your application is completed in English.

To apply, simply submit the following by Friday 9th October 2026. Please do not risk missing this deadline as we will not consider late applications for this role.

Please attach the following items to your application as 4 separate .PDF documents. Applications failing to do this shall not be considered.

• An A4 size poster (landscape) designed by you to showcase why you think you are a good fit for the internship. You may use text, photographs, colour etc. to communicate your enthusiasm, talent and values.

• A current CV detailing your education and relevant experiences.

• A full portfolio showcasing a more in‑depth range of your work. This should include projects that highlight your interests, reflect your passions and demonstrate your hobbies.

• A bespoke cover letter (no more than 200 words) that tells us what motivates you to apply for this internship and why you think you’re best suited for the placement. If you can do or say something to help your cover letter stand out then please do. We encourage you to be original and authentic to who you are.

Come and join us as we push our creative teams to truly innovate play!

#CPLInternship #Billund #PlayDiscovery #PlayIdeation

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you’re interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Family Care Leave

We offer enhanced paid leave options for those important times.

Insurances

All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing

We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount

We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus

We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.

Workplace

When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.