Paid Social Specialist

OBJECT; Denmark; On-site; DKK 420,000 - 600,000; Full time

Job summary

OBJECT is seeking a Paid Social Specialist to cover maternity leave, responsible for paid social across Meta and TikTok, driving traffic and improving campaign performance through ongoing optimisation and insights.

You will collaborate with OBJECT’s Marketing and E‑Commerce teams and BESTSELLER’s Digital Media function, plan and optimise campaigns, monitor results, and translate data into clear recommendations.

Qualifications

• Hands-on experience managing and optimising paid digital advertising.
• Experience with Meta Business Manager and preferably TikTok, Google Analytics and Power BI.
• Budget management, performance analysis and ongoing optimisation.
• Good eye for design and copy when developing campaign messages.
• Confidently communicate in English, both written and spoken.

Responsibilities

• Plan, set up and optimise paid social campaigns across Meta and TikTok.
• Monitor campaign performance and adjust targeting, budgets, content and setup.
• Manage and prioritise paid social budgets based on performance, strategy and objectives.
• Analyse results and translate insights into actionable recommendations.
• Contribute to the ongoing development of OBJECT’s paid social approach by testing new opportunities and formats.

Skills

Paid social advertising

Meta Business Manager

TikTok Ads

Google Analytics

Power BI

Budget management

Performance analysis

Copywriting / design eye

English communication

Tools

Meta Business Manager

TikTok Ads

Google Analytics

Power BI

Job description

Do you enjoy using data to improve performance and drive relevant traffic through paid social? Are you curious about digital trends and what makes paid social work within fashion?

We are looking for a Paid Social Specialist to join OBJECT on a maternity cover. In this role, you will take responsibility for paid social across Meta and TikTok and help strengthen results through ongoing optimisation and insights.

A STRONG SENSE OF COMMUNITY

You will work across OBJECT’s Marketing and E-Commerce teams, collaborating closely with colleagues from both areas in your daily work. Together, you will align campaigns, commercial priorities and performance across channels. You will also collaborate with BESTSELLER’s central Digital Media function, working closely with specialists across other digital channels.

Put Your Analytical Skills Into Practice

As our Paid Social Specialist, you will be responsible for OBJECT’s paid advertising across Meta and TikTok, with a focus on driving relevant traffic and improving campaign performance. You will manage the day-to-day activities, follow performance closely and continuously identify opportunities to improve results in collaboration with relevant internal stakeholders and BESTSELLER’s central Digital Media specialists.

More specifically, you will:

• Plan, set up and optimise paid social campaigns across Meta and TikTok
• Monitor campaign performance and use data to adjust targeting, budgets, content and campaign setup
• Manage and prioritise paid social budgets based on performance, strategy and campaign objectives
• Analyse results and turn insights into concrete recommendations and actions
• Contribute to the ongoing development of OBJECT’s paid social approach by testing new opportunities, formats and ways of working

Your Benefits

At OBJECT, you will join a collaborative environment where people work closely together and where there is room to contribute with your own perspective. You will have flexibility and independence in your day-to-day work, while being part of a team that values a good balance between work and private life. You will also have access to colleagues and specialist knowledge across BESTSELLER, giving you the opportunity to broaden your experience and strengthen your skills during the maternity cover.

YOUR PROFILE

You are curious and analytical with a commercial mindset and an interest in what drives performance across paid social. You work in a structured way, enjoy turning insights into action, and understand how creative content and media choices influence campaign performance. Your experience may come from an agency, an in-house role, or a relevant student job.

We imagine that you:

• Have hands-on experience managing and optimising paid digital advertising
• Have experience with Meta Business Manager and preferably TikTok, Google Analytics and Power BI
• Have experience with budget management, performance analysis and ongoing optimisation
• Have a good eye for design and copy when developing campaign messages
• Communicate confidently in English, both written and spoken

TERMS

The position is a maternity cover with an expected start November 2026.

About Object

OBJECT is a design-led fashion brand made by people for people. We are known for bold ideas, attention to detail, and effortless style. We create modern, feminine looks that are both high-quality and affordable, proving that great design doesn’t have to be expensive. Creative, curious, and self‑assured, OBJECT is made for women who express themselves freely, and who raise their opinion on topics that matter.

OBJECT was established in 2003 as part of BESTSELLER, a 100% family‑owned company founded in 1975. Today OBJECT is sold through multi‑brand stores all over Europe, and own stores in Norway. OBJECT also covers objectci.com and shop‑in‑shop. For more insight about OBJECT, please visit www.objectci.com