Nordics Field Marketing Leader

ServiceNow; København; Hybrid; DKK 900,000 - 1,200,000; Full time

Job summary

ServiceNow in Denmark is seeking a Marketing Manager, Nordics, to translate regional priorities into integrated marketing programs across Denmark, Sweden, Norway and Finland. You will work with sales, partners and the wider marketing organisation to deliver campaigns that engage customers and generate pipeline.

This role blends strategic thinking with hands-on execution, requiring strong stakeholder management, English fluency (Danish or Norwegian is advantageous), and experience with marketing

Qualifications

• 5–8+ years in field marketing, demand gen, digital marketing or related B2B role.
• Experience planning and executing multi-channel campaigns that drive measurable business outcomes.
• Strong project management skills with the ability to manage multiple priorities.
• Experience adapting global or regional campaigns for local markets and audiences.
• Excellent communication and stakeholder management skills.
• Fluency in English required; Danish or Norwegian language skills are advantageous.
• Experience with marketing automation and CRM platforms such as Marketo and Salesforce.

Responsibilities

• Partner with sales and marketing leaders to execute integrated marketing programs aligned to the Nordic go-to-market strategy.
• Own the successful delivery of the Nordic marketing plan, ensuring campaigns and activities are executed consistently, effectively and on schedule.
• Develop and activate local marketing initiatives across digital, account-based marketing (ABM), partner marketing, events and customer engagement programs.
• Localise global and regional messaging, content and campaigns to resonate with audiences across Denmark, Norway, Sweden and Finland.
• Collaborate closely with sales teams and partners to maximise market impact and support pipeline generation.
• Execute and optimise digital marketing tactics including email marketing, paid media, nurture programs and campaign workflows.
• Use insights and analytics to monitor performance, identify opportunities and continuously improve results.
• Plan and deliver engaging customer events, executive roundtables, workshops and webinars.
• Maintain operational excellence across marketing systems including Workfront, Marketo and Salesforce.
• Act as a trusted advisor to stakeholders, helping shape marketing priorities through data, market insight and business understanding.

Skills

Strategic Mindset

Execution Excellence

Results Orientation

Collaboration & Influence

Problem Solving

Operational Discipline

Agility & Curiosity

Tools

Marketo

Salesforce

Workfront

Job description

ServiceNow in Denmark is seeking a Marketing Manager, Nordics, to translate regional priorities into integrated marketing programs across Denmark, Sweden, Norway and Finland. You will work with sales, partners and the wider marketing organisation to deliver campaigns that engage customers and generate pipeline.

This role blends strategic thinking with hands-on execution, requiring strong stakeholder management, English fluency (Danish or Norwegian is advantageous), and experience with marketing