Marketing Manager – Growth & Brand

Jobtailor; København; Hybrid; DKK 900,000 - 1,200,000; Full time

Job summary

Jobtailor is seeking the first dedicated marketing hire to build and lead the function across demand generation, CRM discipline, and performance marketing in a Europe-wide setup. You will establish the marketing operating rhythm, drive lead generation across multiple channels, and partner with Sales and Customer Success to create measurable pipeline and customer insights.

This role requires deep B2B tech/infra marketing experience, ability to explain complex products to non-technical buyers, and

Qualifications

• At least five years in B2B marketing.
• Experience marketing to technical buyers with multi-month deals.
• Experience building a demand generation engine and its metrics.
• Hands-on experience writing emails, briefing agencies and building CRM campaigns.
• Experience hiring and managing agencies, freelancers and performance partners on a controlled budget.

Responsibilities

• Build the marketing function as the first dedicated hire.
• Establish the marketing operating rhythm, lead generation engine and CRM discipline.
• Report to the CMO and participate in Commercial Leadership.
• Run an integrated marketing calendar on a weekly cadence within 90 days.
• Coordinate vendors and manage the movement of work from idea through execution to measurement.
• Make the CRM the heartbeat of the commercial organisation by month 6.
• Establish qualification criteria and track MQLs and SQLs.
• Build dashboards showing pipeline contribution by campaign and channel.
• Build lead generation across performance marketing, LinkedIn, ABM, events, partnerships, thought leadership, content and website conversion.
• Own performance marketing end to end, measuring qualified-lead cost, target-account engagement cost, sales-conversation conversion and generated pipeline.

Skills

B2B Marketing

Demand Generation

CRM Management

Performance Marketing

Lead Tracking & Attribution

Agency Management

Email Campaigns

Sales Collaboration

Tools

CRM Systems

Marketing Automation

Job description

• Build the marketing function as the first dedicated marketing hire
• Establish the marketing operating rhythm, lead generation engine and CRM discipline
• Report to the CMO and participate in Commercial Leadership
• Run an integrated marketing calendar on a weekly cadence within 90 days
• Coordinate vendors and own the movement of work from idea through execution to measurement
• Make the CRM the heartbeat of the commercial organisation by month 6
• Ensure every lead has defined source and campaign attribution
• Establish qualification criteria and track MQLs and SQLs
• Build dashboards showing pipeline contribution by campaign and channel
• Build lead generation across performance marketing, LinkedIn, account-based marketing, events, partnerships, thought leadership, content and website conversion
• Own performance marketing end to end, measuring qualified-lead cost, target-account engagement cost, sales-conversation conversion and generated pipeline
• Make marketing a predictable contributor to pipeline within 12 months
• Establish a recurring Marketing, Sales and Customer Success cadence
• Turn deployments into customer insight, case studies, campaigns and new leads
• Purchase and manage specialist marketing capability as needed

Requirements

• At least five years in B2B marketing
• Ideally experience in technology, infrastructure, cloud, AI, data centres or energy
• Experience marketing to technical buyers in deals that take months to close
• Experience building and owning a demand generation engine and its metrics
• Hands-on experience writing emails, briefing agencies and building CRM campaigns
• Experience working without an established brand system, budget precedent, demand generation team or SDRs
• Experience hiring and managing agencies, freelancers and performance partners on a controlled budget
• Experience with CRM and marketing automation systems
• Ability to track a lead from first touch through to a closed opportunity
• Close collaboration with Sales
• Ability to explain a technical product to a non-technical buyer in writing
• Must live in Europe and be able to work hybrid
• Ability to brief specialist copywriting, design, media buying and performance marketing resources and evaluate their work
• Willingness to own the whole marketing system rather than a single channel

Core Competencies

Demonstrates expertise in B2B marketing with a focus on demand generation, CRM management, and performance marketing. Capable of building integrated marketing strategies that drive lead generation and pipeline contribution while collaborating closely with sales teams.

Highest-signal resume keywords

• B2B Marketing Experience
• Demand Generation Engine Ownership
• CRM Management
• Performance Marketing
• Lead Tracking and Attribution

Hard Skills

• Lead Generation
• Campaign Attribution
• MQL and SQL Tracking
• Email Writing
• CRM Campaign Development

Soft Skills

• Collaboration with Sales
• Communication with Non-Technical Buyers
• Agency Management

Industry Keywords

• Technology Marketing
• Infrastructure Marketing
• Cloud Marketing
• AI Marketing
• Data Centre Marketing

Tools & Technologies

• CRM Systems
• Marketing Automation Systems