Marketing Manager

Jobtailor; København; Hybrid; DKK 600,000 - 900,000; Full time

Job summary

Jobtailor is seeking a senior B2B marketing leader to own the demand generation engine, CRM discipline and cross-functional collaboration across Marketing, Sales and Customer Success. You will design and drive the marketing rhythm, budget, and vendor management while building measurable campaigns that feed the pipeline.

The role requires 5+ years in B2B marketing, experience with technical buyers, and a proven ability to scale demand generation in a European context.

Qualifications

• Minimum five years of B2B marketing experience.
• Experience marketing to technical buyers in long-cycle deals.
• Experience building a demand generation engine and owning performance metrics.
• Hands-on skills in email writing, briefing agencies, and CRM campaigns.
• Ability to work without established brand system or SDRs.

Responsibilities

• Build the marketing operating rhythm, lead generation engine and CRM discipline.
• Establish an integrated marketing calendar and weekly cadence within 90 days.
• Coordinate vendors against the marketing calendar.
• Own the calendar, cadence, vendor roster and workflow from ideation through execution and measurement.
• Make the CRM the heartbeat of the commercial organisation by month 6.
• Define lead sources and campaign attribution.
• Establish qualification criteria and track MQLs and SQLs.
• Build dashboards showing pipeline contribution by campaign and channel.
• Build lead generation across performance marketing, LinkedIn, account-based marketing, events, partnerships, thought leadership, content and website conversion.
• Own performance marketing end to end, focusing on qualified leads, target-account engagement, sales-conversation conversion and pipeline generated.
• Establish recurring collaboration between Marketing, Sales and Customer Success.
• Turn deployments into customer insight, case studies, campaigns and new leads.
• Report to the CMO and participate in Commercial Leadership.

Skills

Lead Generation

Campaign Attribution

MQL and SQL Tracking

Email Campaign Writing

Performance Marketing

Dashboard Building

Technical Product Explanation

Vendor Management

Budget Management

Account-Based Marketing

Tools

CRM Systems

Marketing Automation Systems

Performance Marketing Tools

Data Analytics Tools

Content Management Systems

Job description

• Build the marketing operating rhythm, lead generation engine and CRM discipline
• Establish an integrated marketing calendar and weekly cadence within 90 days
• Coordinate vendors against the marketing calendar
• Own the calendar, cadence, vendor roster and workflow from ideation through execution and measurement
• Make the CRM the heartbeat of the commercial organisation by month 6
• Define lead sources and campaign attribution
• Establish qualification criteria and track MQLs and SQLs
• Build dashboards showing pipeline contribution by campaign and channel
• Build lead generation across performance marketing, LinkedIn, account-based marketing, events, partnerships, thought leadership, content and website conversion
• Own performance marketing end to end, focusing on qualified leads, target-account engagement, sales-conversation conversion and pipeline generated
• Establish recurring collaboration between Marketing, Sales and Customer Success
• Turn deployments into customer insight, case studies, campaigns and new leads
• Report to the CMO and participate in Commercial Leadership

Requirements

• At least five years in B2B marketing
• Ideally experience in technology, infrastructure, cloud, AI, data centres or energy
• Experience marketing to technical buyers with deals that take months to close
• Experience building a demand generation engine and owning its performance metrics
• Hands-on experience writing emails, briefing agencies and building campaigns in a CRM
• Experience working without an established brand system, budget precedent, demand generation team or SDRs
• Experience hiring and managing agencies, freelancers and performance partners on a controlled budget
• Experience with CRM and marketing automation systems
• Ability to track a lead from first touch through to a closed opportunity
• Ability to work closely with Sales
• Ability to explain a technical product to a non-technical buyer in writing
• Must live in Europe and be able to work hybrid

Core Competencies

Demonstrates expertise in B2B marketing with a focus on demand generation, CRM management, and performance marketing. Proven ability to coordinate cross-functional teams and manage vendor relationships to drive lead generation and pipeline growth.

Highest-signal resume keywords

• B2B Marketing Experience
• Demand Generation Engine Ownership
• CRM and Marketing Automation Proficiency
• Performance Marketing Management
• Lead Tracking and Attribution

Hard Skills

• Lead Generation
• Campaign Attribution
• MQL and SQL Tracking
• Email Campaign Writing
• Performance Marketing
• Dashboard Building
• Technical Product Explanation
• Vendor Management
• Budget Management
• Account-Based Marketing

Soft Skills

• Collaboration
• Communication
• Project Management
• Strategic Thinking
• Adaptability

Industry Keywords

• Technology Marketing
• Infrastructure Marketing
• Cloud Marketing
• AI Marketing
• Data Centre Marketing
• Energy Sector Marketing

Tools & Technologies

• CRM Systems
• Marketing Automation Systems
• Performance Marketing Tools
• Data Analytics Tools
• Content Management Systems