Marketing Manager - Denmark

Formalize; Københavns Kommune; On-site; DKK 361,000 - 509,000; Full time

Benefits offered by this job

Lunch

Health insurance

Social events

Job summary

Formalize is seeking a Marketing Manager to own the Danish market strategy, localization of global campaigns, and demand generation across digital and offline channels.

You will collaborate with regional sales, build partner marketing with law firms and channel partners, manage the regional budget, and report on ROI to shape go-to-market in Copenhagen.

Qualifications

• Proven track record in Field Marketing or Revenue Marketing.
• Experience in B2B SaaS, Danish market preferred.
• Fluent Danish and professional English.

Responsibilities

• Own local market strategy and execution across the Danish market.
• Build partner and channel marketing with law firms, consultancies, and partners.
• Drive demand generation and sales alignment through local initiatives.
• Collaborate with regional Sales leadership to hit pipeline targets and ABM.
• Provide market intelligence and brand leadership to global teams.
• Manage regional marketing budget and vendor relationships.
• Track and report campaign performance and ROI.

Skills

Field Marketing

Revenue Marketing

B2B SaaS

Danish market

Cross-functional collaboration

Job description

In this Marketing Manager role, you'll be...

• Owning local market strategy and execution across the Danish market by localizing global campaigns. This includes content, messaging, and events to fit the regional market nuances and regulatory contexts.
• Building partner and channel marketing, establishing and nurturing strategic relationships with local law firms, consultancies, and channel partners through co-branded content, webinars, and targeted referral programs, in close collaboration with the Partner Manager,
• Driving demand generation and sales alignment, planning and executing high-impact local demand generation initiatives across digital and offline channels.
• Partnering tightly with the regional Sales leadership to hit pipeline targets, elevate lead quality, and execute Account-Based Marketing (ABM) strategies for target accounts.
• Providing market intelligence and brand leadership, and acting as the voice of the Danish market back to global Marketing and Product teams by sharing competitive intelligence, regulatory updates, and buyer feedback, while supporting local PR and ensuring consistent brand execution.
• Managing budget and performance, overseeing the regional marketing budget, direct vendor and agency relationships.
• Tracking, analyzing, and reporting on campaign performance, pipeline attribution, and ROI.

Who is the Marketing Team?

The Marketing Team is instrumental in driving Formalize's go-to-market trajectory and brand authority as we build the leading European platform for Governance, Risk & Compliance (GRC). Focused on expanding our footprint across Europe, we shape, execute, and scale high-impact demand generation, product positioning, and brand storytelling that resonate with enterprise risk, compliance, and legal leaders.

We don't focus on generic campaigns or vanity metrics - we drive strategic, revenue-relevant market momentum. Our main goal is to build pipeline, deep market credibility, and long-term value in an increasingly complex landscape of regulations, standards, and resilience best practices.

What you'll bring:

• Proven track record in Field Marketing or Revenue Marketing, preferably within B2B SaaS in the Danish market.
• A strategic mindset with the ability to translate high-level strategy into actionable, high-performing campaigns and frameworks.
• Professional fluency in Danish, alongside professional proficiency in English (our primary working language), allowing you to communicate value and negotiate seamlessly.
• Demonstrated ability to work cross-functionally with Sales, Product Marketing, and regional go-to-market teams.
• Deep understanding of Nordic business culture, regional buyer personas, and local market dynamics.
• A hands-on, pragmatic approach focused on driving measurable impact and revenue ROI.

We offer you:

• Our starting monthly base salary ranges from DKK 32,321 to DKK 45,574 based on experience and role progression.
• Continuous development through a clear and transparent career framework, so you always know what the next step looks like through biannual growth talks and regular check-ins.
• Thorough pre-boarding and onboarding to set you up for success.
• An office-first culture in central Copenhagen (Kødbyen), with benefits including lunch, health insurance, and social events.
• A culture of ownership, trust, and independence with the support you need.
• A strong team spirit where we celebrate wins and enjoy time together across offices.
• Our annual Global Summit, where the whole company connects over strategic achievements and projects.

About Formalize:

Formalize is a tech company founded in 2021 with offices in Aarhus, Copenhagen, Milan, Munich, Madrid and Paris. Currently, we are a team of 200+ people from 30+ nationalities operating in multiple European markets and are one of the fastest growing SaaS scale-ups. We thrive on ambition, deliver impact through pragmatism, and embrace passion and honesty. We are celebrating our wins, learning from our mistakes, and growing together as a team.

Our journey began within the whistleblowing compliance sector, highlighted by the award-winning Whistleblower Software by Formalize, laying the foundation of our success story. Now, we have extended our expertise to a larger compliance universe, including data compliance, risk, and privacy. Our Formalize product helps companies to effortlessly navigate and stay ahead in the ever-changing landscape of compliance. Our platform adapts to regulatory changes, continuously adapting to meet and foresee the evolving needs of our users, ensuring businesses remain compliant and confident in their operations.

Still curious? Read more about us here: About Formalize.