Marketing Director

ECCO SKO A/S; Svanstrup; On-site; DKK 897,000 - 1,345,000; Full time

Job summary

ECCO Europe, based in Tønder, Denmark, seeks a Marketing Director to shape the regional agenda across Europe. You will guide strategy, align Global Marketing with Market teams and drive growth through customer engagement.

Leading a high-performing team, you will deploy campaigns, optimise investments, and build strong relationships with senior stakeholders. Fluency in English and multi-language capabilities are valued.

Qualifications

• 10+ years of progressive marketing experience in relevant roles.
• Proven success developing multi-market marketing strategies across European markets.
• Strong expertise in strategic marketing, brand management, and commercial planning.
• Fluency in English; additional European languages advantageous.

Responsibilities

• Define and drive ECCO Europe’s regional marketing strategy.
• Coordinate with Global Marketing, Product, Sales, and local teams to align brand, product and consumer.
• Lead deployment and localisation of global campaigns across Europe and ensure market readiness.

Skills

Strategic marketing

Brand management

Commercial planning

Omnichannel marketing

Retail & e-commerce

Stakeholder management

Analytical skills

Communication skills

English fluency

Education

Bachelor’s degree in Marketing, Business Administration, Communications, or related field

MBA or advanced degree advantageous

Job description

ECCO Europe, Tønder, Denmark

Would you like to lead the marketing agenda for ECCO across the Europe region and help shape our future?

As Marketing Director for ECCO Europe, you will have the opportunity to influence how millions of consumers experience the ECCO brand across Europe. Based at our new European headquarters in Tønder, Denmark, you will play a central role in driving growth, strengthening customer engagement, and ensuring ECCO remains relevant and inspiring in an increasingly competitive marketplace. This is a unique opportunity for an experienced marketing leader who thrives at the intersection of strategy, creativity, and commercial performance.

Become a key part of ECCO Europe's growth journey

Reporting directly to the Regional Director, Europe, you will be responsible for defining and driving ECCO Europe's regional marketing strategy. Working closely with Global Marketing, Product, Sales, and the Marketing teams, you will help create stronger connections between brand, product, and consumer.

Help drive ECCO Europe's marketing transformation

• Developing and leading ECCO Europe’s overall regional marketing strategy,
• Defining marketing priorities that support business growth and commercial performance
• Optimising marketing investments to maximise impact and return
• Influence and coordinate marketing efforts across all channels,
• Building alignment across Global Marketing, Product, Retail, Wholesale, Omnichannel, and Market teams
• Leading the deployment and localisation of global campaigns across Europe
• Ensuring market readiness and excellence in execution across all channels
• Driving performance through data, insights, and continuous optimisation
• Developing a high-performing team culture
• Acting as a trusted advisor to senior stakeholders on marketing priorities and opportunities

A strategic marketing profile

• To succeed in this role, you combine strong commercial understanding with a passion for brand building and customer engagement. You have a natural ability to inspire and influence others, build strong relationships, and create momentum across functions, markets, and cultures.
• 10+ years of progressive marketing experience within relevant roles
• Proven success developing and executing multi-market marketing strategies across European market
• Strong expertise in strategic marketing, brand management, and commercial planning
• Deep understanding of omnichannel marketing, retail, wholesale and e-commerce
• Minimum bachelor’s degree in Marketing, Business Administration, Communications, or a related field. MBA or advanced degree is an advantage
• Documented strong analytical, communication, and stakeholder management skills
• Fluency in English, with additional European languages considered an advantage

Join ECCO Europe's transformation journey

This is an exciting opportunity to join ECCO at a pivotal moment in our European journey. You will work alongside experienced leaders, influence strategic decisions, and help shape how one of the world's leading footwear brands connects with consumers across Europe. In return, you will join an international organisation where your ideas, functional leadership, and expertise can make a genuine difference.

Deadline is Sunday 6 September.

AT A GLANCE

Department Marketing & Communications
Location Tønder (Denmark)
Advertised 25. August 2026