Market Development Manager, Aortic

Cook Medical; Denmark; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Cook Medical in the United Kingdom is seeking an experienced marketing professional to lead regional strategy for the Aortic product line. You will collaborate with sales, management and regional teams to develop market concepts and drive growth across the region.

The role requires 5-7 years in marketing or product management, strong leadership and change-management experience, and a track record of delivering strategic campaigns.

Qualifications

• 5-7 years of relevant experience in marketing, product management and/or in sales.
• Extensive marketing, product management and/or experience in sales.
• Higher level degree in related field desirable.
• Demonstrate deep knowledge and experience with relevant products and market; prior experience leading organizational change preferred.
• Demonstrate strong strategic business skills.
• Demonstrate strong leadership skills.
• Prior experience leading organizational change.
• Intermediate skills in Microsoft Office.

Responsibilities

• Collaborate with key stakeholders to establish, measure, and meet business plan goals for assigned specialty and geography.
• Support accelerating market adoption for the assigned specialty.
• Provide product & market support.
• Responsible for being the regional product champion/expert.
• Collaborate with key stakeholders to ensure consistent messaging for the assigned specialty.
• Support conversions with key customers for the assigned specialty.
• Answers sales & customer questions for the assigned specialty.
• Lead regional product launch, campaign planning & execution.
• Provide consistent program-related field communications.
• Present launch content to sales & support internal sales meetings.
• Collaborate on sales tools and messaging needs.
• Create market updates to send to the field.
• Responsible for customization of large accounts.
• Responsible for actively engaging CRM as a key tool for communication & sharing customer & market insights back into the organization.
• Initiate focus campaigns in cooperation with sales.
• Identify and develop relationships with SME’s to advance for the assigned specialty.
• Support for ordering congress materials / samples - regional or specialty shows.
• Responsible for delivery of marketing materials for reimbursement due to updates or change in information.
• Support sales training & develops marketing tools and materials.
• Meet deadlines and complete administrative duties such as expense reports, training, reporting, policy acknowledgments, etc. in a timely manner.
• Conduct Cook business with integrity and in compliance with applicable standards and Cook policies.
• Within the scope of responsibility, ensure all quality, regulatory, compliance, and product-specific requirements are met.

Skills

Marketing strategy

Product management

Sales experience

Leadership

Strategic thinking

Organizational change

Microsoft Office

Education

Bachelor's degree in related field

Tools

Microsoft Office

Job description

Why You’ll Love Working at Cook

At Cook, we believe in taking care of our people so they can take care of others. As a global, family-owned company that has been improving patients’ lives since 1963, we’re committed to doing business with integrity and making a positive impact in the communities where we live and work.

Why You’ll Love Working at Cook

At Cook, we believe in taking care of our people so they can take care of others. As a global, family-owned company that has been improving patients’ lives since 1963, we’re committed to doing business with integrity and making a positive impact in the communities where we live and work.

We’re guided by strong ethical standards and core values, and we believe the best ideas come from creating solutions together. Our company culture values every voice, brings together inclusive teams who collaborate well, and encourages learning and innovation. When you join Cook, you’re not just starting a job, you’re building a career with purpose, in a company that invests in you.

What You Can Expect At Cook

These are some ways we support our people across Cook:

• Meaningful work & strong values: Contribute to improving patient care globally in a company known for high ethical standards and integrity.
• Competitive rewards & security: Competitive, performance-related compensation and benefits that support your health and financial wellbeing.
• Flexibility & time off: Paid time off, holidays, and hybrid or remote work options for many jobs, where possible.
• Growth & development: Learning opportunities, educational assistance, and development programs to help you grow your skills and career.
• Wellbeing & community: Health and wellness initiatives, social activities, and community engagement that help you feel connected and supported.

Benefits and programs vary by country and job. Our recruiters can provide more information about the specific benefits and programs available in your location.

Overview

The primary purpose of this position is to manage and support Aortic product lines. Including creating strategies for market development and growth in the region, creating marketing concepts to increase market share etc. while working closely with the sales teams, business management and divisional support in each local market.

As an individual contributor, you take direction to execute the regional marketing plan for the assigned specialty in alignment with the division's mission, vision and purpose, and overall company priorities. Consistently collaborate with key stakeholders to execute the assigned specialty vision and strategy in alignment to meet the needs for each region, while incorporating feedback from the field and customers.

The position will report to the Aortic Manager, Market Development. The position can be plant based at William Cook Europe in Denmark or at Cook Ireland or it can be field based if you are already working in a field-based role.

Responsibilities

• Collaborate with key stakeholders to establish, measure, and meet business plan goals for assigned specialty and geography.
• Support accelerating market adoption for the assigned specialty.
• Provides product & market support.
• Responsible for being the regional product champion/expert.
• Collaborate with key stakeholders to ensure consistent messaging for the assigned specialty.
• Support conversions with key customers for the assigned specialty.
• Answers sales & customer questions for the assigned specialty.
• Lead regional product launch, campaign planning & execution.
• Provide consistent program-related field communications.
• Present launch content to sales & support internal sales meetings.
• Collaborate on sales tools and messaging needs.
• Create market updates to send to the field.
• Responsible for customization of large accounts.
• Responsible for actively engaging CRM as a key tool for communication & sharing customer & market insights back into the organization.
• Initiate focus campaigns in cooperation with sales.
• Identify and develop relationships with SME’s to advance for the assigned specialty.
• Support for ordering congress materials / samples - regional or specialty shows.
• Responsible for delivery of marketing materials for reimbursement due to updates or change in information.
• Support sales training & develops marketing tools and materials.
• Meet deadlines and complete administrative duties such as expense reports, training, reporting, policy acknowledgments, etc. in a timely manner.
• Conduct Cook business with integrity and in compliance with applicable standards and Cook policies.
• Within the scope of responsibility, ensure all quality, regulatory, compliance, and product-specific requirements are met.

Qualifications

• 5-7 years of relevant experience in marketing, product management and/or in sales.
• Extensive marketing, product management and/or experience in sales.
• Higher level degree in related field and/or equivalent relevant experience desirable.
• Demonstrated deep knowledge and experience with relevant products and market. Prior experience in leading organizational change preferred.
• Demonstrate strong strategic business skills.
• Demonstrate strong leadership skills.
• Prior experience leading organizational change.
• Model the company standards that others are expected to follow and demonstrate positive and constructive behaviours that drives achievement.
• Intermediate skills in Microsoft Office.