Lead Product Data Analyst

Skatteguiden; København; On-site; DKK 900,000 - 1,200,000; Full time

Benefits offered by this job

Office in Copenhagen

Ownership of analytics function

Strong data team

Competitive salary

Job summary

Skatteguiden in Copenhagen is seeking a Senior Head of Product Analytics to own the data-led direction of our product. You will set the strategy for how we measure, understand, and improve user outcomes across our fintech platform.

You’ll lead a small but ambitious data team, partner with product managers, and translate complex insights into concrete recommendations for senior leadership. This is an impact role with ownership of analytics standards and experimentation.

Qualifications

• Strong SQL skills and experience with complex data modelling.
• Experience with Snowflake, dbt, Lightdash, Evidence or comparable tooling.
• Solid product analytics experience — you've worked closely with product teams and understand what drives a digital product.
• Strong experimentation design and statistical analysis skills.
• A track record of owning a product analytics function, not just contributing to one.
• Ability to communicate complex findings clearly to both technical and non-technical stakeholders.
• Self-directed and structured — you can take an ambiguous question and turn it into a sharp analysis.

Responsibilities

• Own the product analytics function — define the strategy, set the standards, and drive adoption across product teams.
• Define and maintain core product metrics and KPIs across the organisation.
• Design and run experiments — from hypothesis to conclusion.
• Analyse user behaviour and funnels to identify growth opportunities and friction points.
• Build scalable dashboards and reporting in close collaboration with the data team.
• Translate findings into concrete recommendations for product leadership and senior stakeholders.

Skills

SQL

Data modelling

Experiment design

Stakeholder communication

Self-directed

Tools

Snowflake

dbt

Lightdash

Evidence

Job description

Tech-first. Ego-free. User-obsessed. Over one million Danes use Skatteguiden to understand and optimise their taxes. We automate tax tracking, surface deductions people didn't know they had, and give users the insights they need to make better financial decisions — all directly connected to the Danish tax authority.

We're an independent company of around 50 people based in Copenhagen, with a 4.7-star rating and a simple mission: make financial insight accessible to everyone, not just those who can afford an accountant.

The role

We need someone who owns product analytics — not just executes it. You'll set the direction for how Skatteguiden uses data to understand its users and make product decisions, and you'll be the person who raises the bar for what good analytics looks like here.

You'll work closely with product managers across our product teams and have real influence on what gets built and why. This isn't a support function. It's a lead role with ownership.

What you’ll be working on

• Own the product analytics function — define the strategy, set the standards, and drive adoption across product teams.
• Define and maintain core product metrics and KPIs across the organisation.
• Design and run experiments — from hypothesis to conclusion.
• Analyse user behaviour and funnels to identify growth opportunities and friction points.
• Build scalable dashboards and reporting in close collaboration with the data team.
• Translate findings into concrete recommendations for product leadership and senior stakeholders.

What you bring

• Strong SQL skills and experience with complex data modelling.
• Experience with Snowflake, dbt, Lightdash, Evidence or comparable tooling.
• Solid product analytics experience — you've worked closely with product teams and understand what drives a digital product.
• Strong experimentation design and statistical analysis skills.
• A track record of owning a product analytics function, not just contributing to one.
• Ability to communicate complex findings clearly to both technical and non-technical stakeholders.
• Self-directed and structured — you can take an ambiguous question and turn it into a sharp analysis.

Nice to have

• Experience with Snowflake or a comparable cloud data warehouse.
• Experience with Lightdash, Tableau, or comparable BI tools.
• Python for data processing and analysis.

What we offer

• Ownership of the product analytics function at one of Denmark's fastest-growing fintech companies.
• Direct influence on product direction and a seat at the table where decisions are made.
• A strong data team with high professional standards and a modern tech stack.
• The opportunity to build something — not inherit a finished function.
• Office first in Copenhagen — five minutes from Rådhuspladsen, lunch at Claus Meyer, dinner covered if the day runs long.

Practical

Start:

As soon as possible

Reports to:

Head of Data & Operations Planning

Salary:

Competitive and based on experience

Working place:

Onsite in central Copenhagen

Our lean recruitment process

• 20-minute vibe-check with The Hub (online).
• 45-minute onsite meeting with the hiring manager and product manager.
• 1-hour onsite case session with the hiring manager and a team member, followed by a 30-minute conversation with Nikolai (CEO).