Head of Marketing

Radiant; København; On-site; DKK 900,000 - 1,300,000; Full time

Job summary

Radiant in Denmark is seeking a Head of Marketing to elevate our content, turn attention into demand and scale what performs. You will own B2B content, thought leadership and demand generation, working closely with the CEO and Partners to position Radiant as a leading force in sales excellence.

You will lead two Marketing Consultants, shape messaging, manage events, client cases and both organic and paid distribution, building a measurable funnel from awareness to pipeline.

Qualifications

• You understand B2B marketing and how to turn expertise into content that drives demand and business results.
• You combine strategic thinking with hands-on execution and strong collaboration with leadership.
• You excel in B2B content, demand generation, thought leadership, distribution, and data-driven performance.

Responsibilities

• Lead B2B content and thought leadership initiatives.
• Oversee CEO and Partner content, especially LinkedIn.
• Manage client cases and customer proof.
• Lead events and both paid and organic demand generation.
• Own website, GEO and conversion efforts.
• Drive content multiplication and distribution.
• Own marketing performance and attribution.
• Manage two Marketing Consultants on the team.

Skills

B2B content

Demand generation

Thought leadership

Paid and organic distribution

Data and performance

Job description

As Head of Marketing your job is to raise the quality of our content, turn attention into demand and scale what performs.

Our vision is to master and destigmatize B2B sales.

Our marketing is building the universe to support that vision: sharing what great sales looks like and making Radiant relevant for the clients and talent we want to attract.

The foundation is already taking shape: a defined ICP and messaging, a full-funnel marketing setup and a growing universe across thought leadership, podcast, events, client cases, website and deep content.

You will own and develop this together with our CEO, lead two talented Marketing Consultants and become part of Radiant’s leadership team.

Your role:

1. Create exceptional content: Turn our expertise, opinions, client results and ideas into content people actually want to consume - and strengthen Radiant’s position in B2B sales.

2. Turn attention into demand: Connect thought leadership, client cases, podcast, events, paid and website into a funnel that turns attention into intent, ICP leads and pipeline.

3. Scale what performs: use data to understand what creates results, improve it and invest more in the content, channels and campaigns that work.

Our existing setup already spans the full funnel - from Social Selling, Oplev Salg podcast and events through cases and remarketing to conversion campaigns and tracking.

What you will lead

• B2B content and thought leadership
• CEO and Partner content, particularly LinkedIn
• Client cases and customer proof
• Events
• Paid and organic demand generation
• Website, GEO and conversion
• Content multiplication and distribution
• Marketing performance and attribution
• A team of two Marketing Consultants

Who you are

You understand B2B marketing and know how to turn expertise into content, attention into demand and marketing into business results.

You combine strategic thinking with hands-on execution and are strong within:

• B2B content and communication
• Demand generation and conversion
• Thought leadership
• Paid and organic distribution
• Data, attribution and performance

You have high standards for quality, take ownership and are comfortable both setting direction and getting the work done.

Why Radiant

• Market the best within B2B sales in Denmark
• Join Radiant’s leadership team
• Work directly with our CEO and our Partners
• Own and develop Radiant’s marketing function
• Lead two talented Marketing Consultants
• Build our CEO and Partners as thought leaders within sales
• Take over an established funnel, audience and content universe
• Have the mandate to test, improve and scale what works

You won’t just market Radiant. You will help shape how Radiant is positioned, perceived and grows.