Head of Demand Creation

Foss Analytical A/S; Hillerød; Hybrid; DKK 900,000 - 1,400,000; Full time

Job summary

FOSS is seeking a Head of Demand Creation to lead the digital revenue engine—marketing automation, campaigns, web, SEO and the data that tells us whether it’s working.

You’ll report to the Director of Marketing & Customer Engagement and work closely with Sales, our regional marketers, and the wider marketing organization, to turn our commercial plans into full-funnel execution that can actually be measured.

Qualifications

• Proven B2B marketing leadership experience with demand generation and automation.
• Hands-on fluency with modern marketing tech and data-driven decisions.
• Bachelor’s or Master’s degree in Marketing, Business, or related field.

Responsibilities

• Lead and develop a distributed demand creation team across Denmark and Poland.
• Own the full digital demand engine from planning to execution and measurement.
• Provide data-driven input to Marketing Planning and regional marketers.
• Build the analytics foundation to prove what's working and drive impact.
• Guide adoption of AI-enabled tools to scale marketing outcomes.

Skills

B2B marketing leadership

Demand generation

Marketing automation

Data analytics

Team leadership

Remote team management

Education

Bachelor’s or Master’s in Marketing or related field

Tools

Marketing automation platforms

AI-enabled marketing tools

Job description

Department

Marketing & Business innovation
Nils Foss Allé 1
3400 Hillerød

Country

Denmark

Do you want to represent a global market leader? FOSS is the leading provider of food analytics solutions, trusted by the world’s largest companies across food, agriculture, wine, and beer. We are on an exciting growth journey, expanding into new markets and continuously introducing innovative instruments and solutions. With sales offices in 34 countries and more than 70 distributors, we operate with a truly global mindset, rooted in the values of our founder, Nils Foss. Since 1956, we have pioneered new technologies with one clear principle: always keeping the customer at the center. If this resonates with you, read on!

What you will be doing

As our new Head of Demand Creation, you will lead the team that runs FOSS’s digital revenue engine – marketing automation, campaigns, web, SEO and the data that tells us whether it’s working. You’ll report to the Director of Marketing & Customer Engagement and work closely with Sales, our regional marketers, and the wider marketing organization, to turn our commercial plans into full-funnel execution that can actually be measured. It’s a role for someone who wants to combine strategic marketing planning with hands‑on ownership of the tools and data behind it, and who’s energized by building something more joined‑up than exists today.

Key responsibilities include:

• Lead, motivate and develop a talented, distributed demand creation team (based across Denmark and Poland), building a workspace based on autonomy and trust rather than micromanagement
• Own the full digital demand engine – marketing automation, campaigns, web, SEO and paid channels – from planning through to execution and measurement
• Be an active voice in the Marketing Planning process, bringing data‑driven input on where to focus and why
• Partner closely with our regional marketers to raise engagement, consistency and impact across markets
• Build and maintain the marketing data and analytics foundation that lets us prove what’s working, not just report on activity
• Guide the team’s use of modern marketing technology, including AI‑enabled tools, to work smarter as the team and its remit grow

What we hope to see you bring

• Proven B2B marketing leadership experience, ideally within a technical or scientific industry, including demand generation and marketing automation
• Hands‑on, current fluency with modern marketing technology – you don’t just direct the tech stack, you understand it
• A relevant Bachelor’s or Master’s degree in Marketing, Business, or a related field
• Experience leading distributed or remote teams across different countries and cultures
• A track record of turning marketing plans into full‑funnel, measurable execution
• An empowering leadership style that builds trust and autonomy rather than micromanagement
• Strong stakeholder skills – comfortable building relationships across Sales, IT, and cross‑functional marketing peers

Why choose FOSS?

You’ll join a marketing organization that’s actively being reshaped into a genuine commercial growth engine, working hand‑in‑hand with Sales rather than behind it. You’ll have real influence over how FOSS measures and improves its own marketing effectiveness, with leadership backing to do it properly – and you’ll do it inside a company whose technology quietly touches the food on tables across the world.

FOSS is committed to maintaining an inclusive and diverse culture. You can help us sustain an unbiased recruitment process by not including photo and age in your application.

About FOSS

Today, more than 8 billion people around the world are dependent on nutritional food. Tons of food being produced in a million different ways and under varying conditions, creating challenges all the way from field to fork. One of them, obviously, is the effect it has on climate change.

FOSS helps the world’s 100 biggest food companies, and more than 40,000 others around the world navigate exactly that with intelligent, data‑driven and innovative analytical solutions. We are making sustainability a better business, and we’re doing so as the global market leader in our field – improving food quality, minimizing food waste, ensuring food safety, and securing fair payment.

Join a pioneering and innovative company in the food and agriculture industry. A company on a mission, with offices all around the world and 1,750 talented colleagues across 34 different countries.