Global Marketing Director, Life Sciences (Copenhagen/Remote)

Veeva Systems; Denmark; On-site; DKK 800,000 - 1,500,000; Full time

Job summary

Veeva Systems in Copenhagen seeks a Marketing Director to lead Falcon MLR's global marketing, defining positioning, messaging, and go-to-market strategy. You will drive demand generation, events, and digital marketing with cross-functional teams to accelerate pipeline.

You will build multi-channel campaigns, craft customer stories and sales tools, and measure outcomes to optimize awareness and adoption, drawing on 10+ years in enterprise B2B software marketing and ABM expertise.

Qualifications

• 10+ years of enterprise B2B software marketing experience.
• Proven track record building global multi-channel campaigns.
• Hands-on GTM strategy development and content creation.
• Deep understanding of audience segmentation and ABM.
• Experience leading end-to-end marketing programs across launches and events.
• Strong metrics, tracking, and data-driven optimization.

Responsibilities

• Develop and drive global marketing strategy and GTM for Falcon MLR.
• Own integrated marketing strategy with cross-functional teams.
• Create demand, nurture, and educate target accounts to drive pipeline.
• Develop compelling content including stories, web content, videos.
• Partner with Product Management to refine positioning and messaging.
• Represent customer voice with market insights and feedback.
• Identify opportunities to improve ABM and audience segmentation.
• Collaborate with Sales, Enablement, Strategy, and Marketing teams.
• Maintain accurate account and contact databases.
• Measure performance and optimize programs for awareness and adoption.

Skills

B2B marketing

GTM strategy

Content creation

ABM

Campaign management

Cross-functional collaboration

Tools

Marketo

Job description

Veeva Systems in Copenhagen seeks a Marketing Director to lead Falcon MLR's global marketing, defining positioning, messaging, and go-to-market strategy. You will drive demand generation, events, and digital marketing with cross-functional teams to accelerate pipeline.

You will build multi-channel campaigns, craft customer stories and sales tools, and measure outcomes to optimize awareness and adoption, drawing on 10+ years in enterprise B2B software marketing and ABM expertise.