Global Experience Strategy Director: CX & Personalization

VML group; København; Hybrid; DKK 1,000,000 - 1,300,000; Full time

Job summary

WPP Enterprise Solutions MAP seeks an Experience Strategy Director to guide customer-first experiences across marketing automation, personalization, and loyalty for a global client portfolio. You will own end-to-end strategy, translating opportunities into compelling, data-driven interactions that are commercially viable.

You will lead client relationships, mentor strategists, and evangelize MAP's experience strategy service lines, shaping growth with cross-functional teams across the US and

Qualifications

• Proven track record leading CX, CRM, personalization, or loyalty engagements.
• Experience in agency, consultancy, or in-house settings.
• Fluent in cross-cultural collaboration and client leadership.

Responsibilities

• Set strategic direction for accounts, focusing on personalization or loyalty.
• Own client satisfaction, project delivery, and profitability.
• Lead major new business pursuits and expand MAP's footprint.
• Educate strategists and clients; refine service lines for scale.

Skills

CX leadership

CRM platforms

Personalization

Loyalty programs

Stakeholder management

Tools

Salesforce Marketing Cloud

Adobe Experience Cloud

Braze

Job description

WPP Enterprise Solutions MAP seeks an Experience Strategy Director to guide customer-first experiences across marketing automation, personalization, and loyalty for a global client portfolio. You will own end-to-end strategy, translating opportunities into compelling, data-driven interactions that are commercially viable.

You will lead client relationships, mentor strategists, and evangelize MAP's experience strategy service lines, shaping growth with cross-functional teams across the US and