Global Brand Planning Lead

FashionUnited; Denmark; On-site; DKK 1,000,000 - 1,300,000; Full time

Job summary

Pandora is seeking a Senior Manager, Brand Planning to translate our brand strategy into integrated quarterly plans that drive growth globally. You will bridge long-term ambition with day-to-day execution, aligning campaigns, channels, markets and cross-functional partners from a quarterly perspective.

You will lead a small team and work with stakeholders across the Global Marketing organization to ensure clarity, governance, and timely delivery of initiatives that elevate brand value and

Qualifications

• 8+ years of experience within brand, marketing strategy, planning, or campaign management.
• Experience leading complex planning across multiple stakeholders, functions and markets.
• Proven ability to translate strategy into actionable plans and drive alignment.
• Experience in a large, matrixed, international organization.
• Strong understanding of integrated marketing, campaign development and effectiveness.
• Expertise in portfolio planning, marketing operations and governance.
• Excellent stakeholder management and influencing skills.
• Strong facilitation, workshop leadership and communication capabilities.
• Experience with project and program management.
• Analytical skills to interpret data and performance insights for decision-making.

Responsibilities

• Lead the development and governance of integrated quarterly brand plans aligned with strategic priorities.
• Translate annual brand and business objectives into clear, actionable plans across functions and markets.
• Coordinate priorities across Brand, Campaigns & Activations, Paid Media, Product & Design, and more.
• Facilitate planning processes, workshops, and cross-functional forums for alignment and decision-making.
• Create planning frameworks, tools and governance processes to improve execution excellence.
• Monitor progress against initiatives and navigate dependencies, risks, and evolving priorities.
• Ensure marketing investments are governed and aligned with objectives.
• Partner with regional and cluster teams to balance global consistency with local relevance.
• Drive organizational clarity, transparency, and accountability through the planning cycle.

Skills

Brand strategy

Integrated planning

Campaign management

Stakeholder management

Facilitation

Project management

Analytical thinking

Job description

Pandora is seeking a Senior Manager, Brand Planning to translate our brand strategy into integrated quarterly plans that drive growth globally. You will bridge long-term ambition with day-to-day execution, aligning campaigns, channels, markets and cross-functional partners from a quarterly perspective.

You will lead a small team and work with stakeholders across the Global Marketing organization to ensure clarity, governance, and timely delivery of initiatives that elevate brand value and