Senior Manager, Brand Planning

FashionUnited; Denmark; On-site; DKK 1,000,000 - 1,300,000; Full time

Job summary

Pandora is seeking a Senior Manager, Brand Planning to translate our brand strategy into integrated quarterly plans that drive growth globally. You will bridge long-term ambition with day-to-day execution, aligning campaigns, channels, markets and cross-functional partners from a quarterly perspective.

You will lead a small team and work with stakeholders across the Global Marketing organization to ensure clarity, governance, and timely delivery of initiatives that elevate brand value and

Qualifications

• 8+ years of experience within brand, marketing strategy, planning, or campaign management.
• Experience leading complex planning across multiple stakeholders, functions and markets.
• Proven ability to translate strategy into actionable plans and drive alignment.
• Experience in a large, matrixed, international organization.
• Strong understanding of integrated marketing, campaign development and effectiveness.
• Expertise in portfolio planning, marketing operations and governance.
• Excellent stakeholder management and influencing skills.
• Strong facilitation, workshop leadership and communication capabilities.
• Experience with project and program management.
• Analytical skills to interpret data and performance insights for decision-making.

Responsibilities

• Lead the development and governance of integrated quarterly brand plans aligned with strategic priorities.
• Translate annual brand and business objectives into clear, actionable plans across functions and markets.
• Coordinate priorities across Brand, Campaigns & Activations, Paid Media, Product & Design, and more.
• Facilitate planning processes, workshops, and cross-functional forums for alignment and decision-making.
• Create planning frameworks, tools and governance processes to improve execution excellence.
• Monitor progress against initiatives and navigate dependencies, risks, and evolving priorities.
• Ensure marketing investments are governed and aligned with objectives.
• Partner with regional and cluster teams to balance global consistency with local relevance.
• Drive organizational clarity, transparency, and accountability through the planning cycle.

Skills

Brand strategy

Integrated planning

Campaign management

Stakeholder management

Facilitation

Project management

Analytical thinking

Job description

Do you want to play a key role in shaping and orchestrating Pandora's global brand agenda? Are you passionate about turning strategy into action and bringing teams together around a shared vision? Then you might be the Senior Manager, Brand Planning we're looking for!

As Senior Manager, Brand Planning, you willbe responsible fortranslating our annual brand strategy into integrated quarterly plans that drive both brand and business growth. Acting as the bridge between long-term strategic ambition and day-to-day execution, you will ensure priorities are aligned across campaigns, channels, markets, commercial teams, and cross-functional partnersfrom aquaterlypoint of view.

In thiskey campaign planningrole, you will create clarity across a complex global organization, enabling teams to focus on the right initiatives at the right time while ensuring markets have the tools, guidance, and support needed to execute successfully.

You will lead a team of two and collaborate closely with stakeholders across the Global Marketing organization and beyond.

Key responsibilities:

• Lead the development and governance of integrated quarterly brand plans aligned with Pandora's strategic priorities.
• Translate annual brand and businessobjectivesinto clear, actionable plans that drive alignment across functions and markets.
• Coordinate priorities across Brand, Campaigns & Activations, Paid Media, Product & Design, Creative Studio, Advocacy Marketing, Marketing Technology, CE&L, CIMA, Commercial teams, and global clusters.
• Facilitate planning processes, workshops, and cross-functional forums to ensure alignment and decision-making.
• Create planning frameworks, tools, and governance processes that improve execution excellence across the organization.
• Monitor progress against key initiatives and help teams navigate dependencies, risks, and evolving priorities.
• Ensure marketing investments are effectively governed and aligned with strategic objectives.
• Partner with regional and cluster teams to balance global consistency with local relevance.
• Drive organizational clarity, transparency, and accountability throughout the planning cycle.

What is needed to succeed

We imagine that you bring extensive experience from brand strategy, integrated marketing planning, campaign management, or a similar field within a global organization.

You are a strategic thinker who can see the bigger picture whilemaintaininga strong focus on execution. You thrive in environments with multiple stakeholders and competing priorities and are skilled at creating alignment without direct authority.

Requirements

• 8+ years of relevant experience within brand, marketing strategy, planning, or campaign management.
• Significant experienceleading complex planning processes across multiple stakeholders, functions, and markets.
• Demonstrated success translating strategy into actionable plans and driving organizational alignment.
• Experience working within a large, matrixed, international organization.
• Strong understanding of integrated marketing, campaign development, and marketing effectiveness.
• Expertisein portfolio planning, marketing operations, and governance.
• Excellent stakeholder management and influencing skills.
• Strong facilitation, workshop leadership, and communication capabilities.
• Experience withprojectand program management.
• Analytical skills with the ability to interpret data and performance insights to support decision-making.

We hope to see you are:

• A strategic and commercially minded leader.
• Highly organized with exceptional planning and prioritization skills.
• Comfortable navigating complexity and ambiguity.
• Skilled at building relationships and influencing stakeholders at all levels.
• A collaborative team player who excels in cross-functional environments.
• Solution-oriented with strong problem-solving capabilities.
• Passionate about creating structure, clarity, and operational excellence.
• A strong brand steward who ensures consistency and quality across all initiatives.

Your new team

You will join Pandora's Global Marketing organization and work at the center of our brand planning agenda. The teamis responsible forbringing together diverse stakeholders, functions, and markets to create integrated plans that translate strategy into execution and drive brand and business performance globally. This role offers a unique opportunity to influence how Pandora plans, prioritizes, and delivers its global marketing agenda while collaborating with senior leaders and teams across the business.

Icing on the cake

You will be working out of our beautiful Head Office in Copenhagen V,establishedin 2016 and designed to unite and inspire our teams. Besides our beautiful interiordesignwe are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique,comfortableand inspirational - and delivers a true Pandora experience to anyone who works here or comes to visit.

About Pandora

Pandorais the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 7,000 points of sale, including more than 2,800 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs around 39,000 people worldwide and crafts itsjewellerywith 100% recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 32.5 billion (EUR 4.4 billion) in 2025.

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