Customer Shopper Manager

JDE Peet's; København; On-site; DKK 600,000 - 800,000; Full time

Job summary

JDE Peet's in Copenhagen is seeking a commercially driven Customer Shopper Manager to join the Danish Shopper Team. You will combine shopper understanding, category expertise, and customer collaboration to drive growth across Denmark's leading retailers, working with brands like Gevalia, L'OR, Cafe Noir, Karat, Tassimo, Senseo and Espresso House.

The role requires 3-5+ years in Category Management or Shopper Marketing, a strong Danish market understanding, and fluency in Danish and English.

Qualifications

• 3-5+ years in Category Management, Shopper Marketing, Insights, Trade Marketing or a similar role within FMCG.
• Strong understanding of the Danish grocery retail landscape.
• Experience with international, foodservice or e-commerce retailers is an advantage.
• Ability to turn data and insights into actionable recommendations.
• Commercial mindset with confidence engaging customers.
• Strong analytical, Excel and PowerPoint skills. Power BI is an advantage.

Responsibilities

• Lead category development with selected retail customers.
• Translate shopper and market insights into growth opportunities.
• Develop recommendations on assortment, promotions, shelving and activation.
• Support annual business planning and customer negotiations.
• Drive customer-facing category projects from insight to implementation.
• Develop compelling customer presentations and sell-in materials.
• Partner with Sales and Marketing to ensure strong execution.
• Support innovation launches and category growth initiatives.

Skills

Category Management

Shopper Marketing

Data analysis

Danish & English

Commercial mindset

Excel & PPT

Tools

Excel

PowerPoint

Power BI

Job description

We are JDE Peet's. We craft coffee for every cup and build brands for every heart.

JDE Peet's - now part of Keurig Dr Pepper - is the world's leading pure-play coffee company, with a presence in more than 100 markets. Guided by our 'Reignite the Amazing' strategy, we are focused on brand-led growth across three big bets: Peet's, L'OR, and our 10 strategically selected local icons led by Jacobs. In 2025, JDE Peet's generated total sales of EUR 9.9 billion and employed a global workforce of more than 21,000 employees. Discover more about our journey to deliver a coffee for every cup and a brand for every heart at www.jdepeets.com .

What's it like to work at JDE Peet's?

We believe amazing things happen over a cup of coffee. Together, we create those moments every day, turning ideas into impact and possibilities into reality. At JDE Peet's, we work as one team guided by our values: we Dare to Amaze, Own It, Make It Simple, and Win Together. Here, you'll find the freedom to innovate, the courage to take bold steps, and the support to grow your career in a global environment.

Come join our team and discover what your cup of amazing can be!

At JDE Peet's, we're looking for a commercially driven Customer Shopper Manager to join our Danish Shopper Team in Copenhagen. You will combine shopper understanding, category expertise, and customer collaboration to drive growth across Denmark's leading retailers. You will work with Gevalia, L'OR, Cafe Noir, Karat, Tassimo, Senseo and Espresso House.

About the Team

The Danish Shopper Team sits at the intersection of Category Management, Shopper Marketing, Revenue Growth Management and Sales. We translate shopper, customer and category insights into actionable growth opportunities and partner closely with Key Account Management, Marketing, Commercial Finance and Field Sales.

Key Responsibilities

• Lead category development with selected retail customers
• Translate shopper and market insights into growth opportunities.
• Develop recommendations on assortment, promotions, shelving and activation.
• Support annual business planning and customer negotiations.
• Drive customer-facing category projects from insight to implementation.
• Develop compelling customer presentations and sell-in materials.
• Partner with Sales and Marketing to ensure strong execution.
• Support innovation launches and category growth initiatives.

Qualifications

What We Are Looking For

• 3-5+ years of experience in Category Management, Shopper Marketing, Insights, Trade Marketing or a similar role within FMCG.
• Strong understanding of the Danish grocery retail landscape.
• Experience working with international, foodservice or e-commerce retailers is an advantage.
• Ability to turn data and insights into actionable recommendations.
• Commercial mindset with confidence engaging customers.
• Strong analytical, Excel and PowerPoint skills. Power BI is an advantage.
• Fluency in Danish and English.

Additional Information

JDE Peet's - now part of Keurig Dr Pepper - is the world's leading pure-play coffee company, with a presence in more than 100 markets. Guided by our 'Reignite the Amazing' strategy, we are focused on brand-led growth across three big bets: Peet's, L'OR, and our 10 strategically selected local icons led by Jacobs.