Brand Specialist

JDE Peet's; København; On-site; DKK 334,800 - 558,000; Full time

Benefits offered by this job

Fitness room

Massage services

Yoga facilities

Job summary

A leading coffee and tea company based in Copenhagen seeks a Brand Specialist for a 6-month position. The role involves developing and executing communication plans, translating insights into marketing strategies, and collaborating with multiple teams. The ideal candidate should have a bachelor's degree in Marketing or related fields, along with fluency in Swedish or Danish and English. This position offers an exciting chance to contribute to brand growth in a dynamic environment.

Qualifications

• Internship or early professional experience in marketing or brand management is preferred.
• Minimum a Bachelor’s degree in Marketing, Economics or Business-related specialty.
• Fluent in Swedish or Danish and English.

Responsibilities

• Develop brand Communication Materials for media campaigns, in-store visibility & product or brand activations.
• Translate Market & Consumer Insights into actionable commercial opportunities.
• Support the development and implementation of new product launches.
• Cross-functional collaboration with both internal and external stakeholders.
• Manage and monitor the assigned marketing budget.

Job description

Are you a talented marketer with a passion for coffee? Then you might be the new colleague we are looking for.

We are looking for a results-oriented Brand Specialist to join our marketing team in Ørestaden, Copenhagen. You will be part of the Northern Europe Cluster (Netherlands, Belgium and the Nordics) and will report to the Category Marketing Manager. The position is time-limited to 6 months.

About the role

As a Brand Specialist, you will develop and execute communication and activation plans for a JDE Peet’s retail brand, with a strong focus on media campaigns across digital, in‑store, and traditional channels. You will translate shopper and consumer insights into impactful initiatives that drive visibility on the shop floor and strengthen brand performance. Working closely with Sales, Trade Marketing and media teams, you help secure strong retail execution and sustainable growth.

You will work closely with colleagues across Marketing, R&D, Global Marketing, Procurement, Operations, Demand Planning, Sales, Customer Service, and Legal, and contribute to projects across the region.

Key responsibilities

• Develop brand Communication Materials for media campaigns, instore visibility & product or brand activations
• Translate Market & Consumer Insights into actionable commercial opportunities
• Support the development and implementation of new product launches
• Cross‑functional collaboration with both internal and external stakeholders

Manage and monitor the assigned marketing budget

Qualifications

• Internship or early professional experience in marketing or brand management is preferred
• Minimum a Bachelor’s degree in Marketing, Economics or Business‑related specialty
• Fluent in Swedish or Danish and English

Additional Information

Application and contact

We process applications on a continuous basis and close the job opening once the right candidate has been found, so send your application as soon as possible. For additional information, please email the Category Marketing Manager Céline Veldeman: celine. [e-mail]

Company Description

For more than 265 years, JACOBS DOUWE EGBERTS (JDE) is inspired by its belief that it’s amazing what can happen over a cup of coffee or tea. JDE is part of the world’s largest pure-play coffee and tea company. We are fuelled by our purpose of unleashing the possibilities of coffee and tea to create a better future.

Today, our coffee & tea portfolio is available in more than 100 developed and emerging markets, through a portfolio of over 50 brands that collectively cover the entire category landscape, led by leading household brands in the Nordics such as Gevalia, Café Noir, Espresso House, Friele, Douwe Egberts, L’OR, Pickwick and Piazza d’Oro.

What’s it like to work at JDE?

A fantastic opportunity to learn and develop in an exciting, international, fast‑growing business. You will have competent, caring and supporting colleagues and be a part of a unique culture with amazing brands and great coffee! Your new workplace will be in a super office location. We have a choice of 3 different canteen menus every day and the possibility of using the fitness room, massage, yoga or circle training facilities. And of course, the world´s best coffee.