Copywriter and Content Lead

Framna ApS; København; On-site; DKK 550,000 - 850,000; Full time

Job summary

Framna ApS in Copenhagen, Denmark, seeks a Copywriter and Content Lead to shape Framna's voice across channels and lead social media content. You will combine editorial strategy with hands‑on writing for case studies, articles, website copy and campaigns.

You will work closely with the Art Director and cross‑functional teams to develop campaigns, maintain the tone of voice, and leverage AI tools to enhance writing while ensuring accuracy and clarity.

Qualifications

• 5+ years of experience in creative agencies or marketing departments.
• Excellent written English with ability to adapt tone for different audiences and channels.
• Experience in content strategy and how content supports brand awareness and buyers' journey.
• Proven experience using AI tools in the writing process.
• Ability to organize workload and deliver consistently across several projects.

Responsibilities

• Own the editorial calendar across our markets, setting priorities and coordinating what gets published.
• Collaborate with colleagues and partners to turn expertise into relevant content.
• Write social media copy for Framna and colleagues sharing their expertise.
• Write and edit thought leadership articles, website copy, offering pages, newsletters and campaigns.
• Develop campaign concepts with the Art Director and support commercial teams with pitches and sales materials.
• Maintain Framna's tone of voice through editing, feedback and practical guidance.
• Develop AI prompts and workflows for writing and editing with accuracy and Framna's voice.
• Review content performance and use learnings to improve future content.

Skills

Copywriting

Editorial strategy

Social media content

AI tools in writing

Project/workload management

Tools

AI writing tools

Job description

Framna is looking for a Copywriter and Content Lead to join our global marketing team. You will help shape Framna's voice across channels and lead our social media content, combining editorial strategy with hands‑on writing, from case studies and articles to website copy and campaigns.

The team and the role

Framna's brand is entering a new chapter, with bigger ambitions than ever. We are growing our global marketing team to make them real. You'll help shape what we say and how we say it across our markets.

Working as a creative pair with our Art Director, you will develop concepts and campaigns in collaboration with marketing, commercial and product teams. You will turn their knowledge and experience into stories that explain our work and its value to businesses.

We are ambitious about AI, both in the products we build and in our creative work. You already use AI tools in your writing and enjoy exploring their possibilities, combining them with your own voice and editorial judgment.

What you will work on

• Own the editorial calendar across our markets, setting priorities and coordinating what gets published.
• Work with colleagues and partners to turn their expertise and experience into relevant content.
• Write social media copy for Framna and colleagues sharing their expertise.
• Write and edit thought leadership articles, website copy, offering pages, newsletters and campaigns.
• Develop campaign concepts with the Art Director and support commercial teams with pitches, presentations and sales materials.
• Maintain Framna's tone of voice through editing, feedback and practical guidance.
• Develop AI prompts and workflows for writing and editing, with attention to accuracy and Framna's voice.
• Review how content performs and use what you learn to improve future content.

What you bring

You are an experienced copywriter with 5+ years of experience in creative agencies or marketing departments and enjoy writing and planning content.

• A background in B2B writing, including case studies, articles or thought leadership, as well as brand and campaign copy.
• Excellent written English, with the ability to adapt tone and style to different audiences, channels and formats.
• Experience in content strategy, with an understanding of how content supports brand awareness, business development and different stages of the buying journey.
• Proven experience using AI tools in your writing process.
• The ability to organize your workload and deliver consistently across several projects.

You are curious about the topics you write about and enjoy turning complex ideas into clear, engaging content. You welcome feedback, build on ideas with colleagues and can explain the thinking behind your work.

Working here

This is a full‑time role based at our studio in Copenhagen, Denmark. Our working language is English.

You will have the trust and support to try new approaches and explore your ideas. Company conferences and internal communities give you opportunities to share your expertise, learn from others and develop your skills.

Hiring process

• First interview
• Case assignment
• Case interview
• Reference check
• Final conversation and offer

We are reviewing applications on a rolling basis, so don't wait to apply.

We look forward to learning more about you!