Content Strategy Lead & Editorial Frameworks Architect

INNOVARCO; København; On-site; DKK 650,000 - 900,000; Full time

Job summary

INNOVARCO in Copenhagen is seeking a Content Strategy Lead to define how we communicate with our audience and refine our brand voice across platforms. You’ll build content frameworks, apply SEO practices, and drive user engagement with measurable impact.

You’ll design scalable workflows with cross-functional teams, align content with business goals, and continuously optimize performance using data-driven insights. If you’re passionate about storytelling at scale, we want to hear from you.

Qualifications

• Proven experience in content strategy, editorial planning, or digital storytelling.
• Strong understanding of SEO, UX writing, and content architecture.
• Ability to develop frameworks for scalable content creation.
• Excellent writing, editing, and communication skills.
• Experience working with cross-functional teams in a fast-paced environment.

Responsibilities

• Develop and refine our content strategy, ensuring alignment with brand and business objectives.
• Lead content planning, execution, and optimization across multiple channels.
• Establish content guidelines, frameworks, and editorial processes.
• Use analytics to measure content performance and drive continuous improvement.
• Collaborate with stakeholders across teams to ensure cohesive messaging.

Skills

Content strategy

Editorial planning

Digital storytelling

SEO

UX writing

Content architecture

Writing

Cross-functional teamwork

Job description

INNOVARCO in Copenhagen is seeking a Content Strategy Lead to define how we communicate with our audience and refine our brand voice across platforms. You’ll build content frameworks, apply SEO practices, and drive user engagement with measurable impact.

You’ll design scalable workflows with cross-functional teams, align content with business goals, and continuously optimize performance using data-driven insights. If you’re passionate about storytelling at scale, we want to hear from you.