Content Manager

Jobtailor; Denmark; On-site; DKK 420,000 - 540,000; Full time

Job summary

Jobtailor is seeking a Nordic content leader to drive strategy and create original content across social, web and campaigns. You will shape regional campaigns, adapt central content for local markets, and manage calendars tied to launches and events.

You will craft high-quality content across formats, collaborate with Brand, Product Marketing, Regional Marketing, Sales and Design, and monitor performance to improve quality over time.

Qualifications

• Around 5 years' experience in content marketing, content strategy, editorial or social roles, ideally within B2B SaaS or a technology-led business.
• Able to think beyond individual assets and shape content direction based on audience insight, business priorities and market context.
• A strong writer and editor with experience creating clear, engaging, high-quality content across multiple formats and channels.
• Confident deciding when to adapt central content and when to create something more locally relevant from scratch.
• A creative at heart, with experience owning a brand's organic LinkedIn presence — from planning and writing to publishing and tracking what resonates. No paid media experience required.
• Comfortable working cross-functionally with Brand, Product Marketing, Regional Marketing, Sales and Design, and able to influence shared priorities.
• Uses insight, audience understanding and content performance data to improve quality and effectiveness over time.
• Familiarity with content, design or editing tools such as Canva, Adobe Creative Suite, CapCut or similar. A basic understanding of SEO and website content performance is a plus.

Responsibilities

• Lead content strategy for the Nordic region, ensuring it reflects both overall brand direction and the realities of local markets.
• Identify content opportunities based on commercial priorities, audience needs, product stories, customer insight and market context.
• Shape a Nordic-first approach to content creation, deciding when central campaigns can be used effectively and when the region needs something more tailored or original.
• Create original content for Nordic audiences across social, web, email, video and campaign-support formats.
• Write and edit a wide range of content including social copy, campaign assets, landing page copy, scripts, customer stories, light editorial content and sales-support materials.
• Own and maintain Nordic content calendars aligned to launches, campaigns, events and key market moments.
• Develop a consistent organic content rhythm that balances brand storytelling, product proof points, customer stories and thought leadership — with a focus on genuine creative quality over volume.
• Stay close to regional market dynamics, customer behaviour, channel trends and competitor activity to inform stronger content decisions.

Skills

Content strategy

Editorial writing

Cross-functional collaboration

Creative thinking

LinkedIn content management

Audience insight

Tools

Canva

Adobe Creative Suite

CapCut

SEO basics

Job description

Responsibilities

• Lead content strategy for the Nordic region, ensuring it reflects both overall brand direction and the realities of local markets.
• Identify content opportunities based on commercial priorities, audience needs, product stories, customer insight and market context.
• Shape a Nordic-first approach to content creation, deciding when central campaigns can be used effectively and when the region needs something more tailored or original.
• Create original content for Nordic audiences across social, web, email, video and campaign-support formats.
• Write and edit a wide range of content including social copy, campaign assets, landing page copy, scripts, customer stories, light editorial content and sales-support materials.
• Own and maintain Nordic content calendars aligned to launches, campaigns, events and key market moments.
• Develop a consistent organic content rhythm that balances brand storytelling, product proof points, customer stories and thought leadership — with a focus on genuine creative quality over volume.
• Stay close to regional market dynamics, customer behaviour, channel trends and competitor activity to inform stronger content decisions.

Requirements

• Around 5 years' experience in content marketing, content strategy, editorial or social/content roles, ideally within B2B SaaS or a technology-led business.
• Able to think beyond individual assets and shape content direction based on audience insight, business priorities and market context.
• A strong writer and editor with experience creating clear, engaging, high-quality content across multiple formats and channels.
• Confident deciding when to adapt central content and when to create something more locally relevant from scratch.
• A creative at heart, with experience owning a brand's organic LinkedIn presence — from planning and writing to publishing and tracking what resonates. Understands what makes content genuinely land on the platform, not just what fills the calendar. No paid media experience required.
• Comfortable working cross-functionally with Brand, Product Marketing, Regional Marketing, Sales and Design, and able to influence shared priorities.
• Uses insight, audience understanding and content performance data to improve quality and effectiveness over time.
• Familiarity with content, design or editing tools such as Canva, Adobe Creative Suite, CapCut or similar. A basic understanding of SEO and website content performance is a plus.
• Strong ownership, curiosity, editorial judgement and a clear sense of what good content looks like.

Core Competencies

Demonstrates expertise in content strategy and creation tailored for the Nordic region, with a strong focus on audience insight and brand alignment. Proficient in developing high-quality, engaging content across various formats while maintaining a consistent organic presence on platforms like LinkedIn.