Buyer Success Director, Nordics

AutoProff; København; On-site; DKK 1,800,000 - 2,400,000; Full time

Job summary

AutoProff is expanding its marketplace across the Nordics and seeks a Buyer Success Director Nordics to lead buyer strategy and a regional team across Denmark, Sweden, Norway and Finland. You will own buyer growth, activation and engagement, shaping demand and improving marketplace liquidity while collaborating with cross-functional teams.

You will be based at our headquarters in Vejle, Denmark, and work with independent dealers, franchise groups, wholesalers and export buyers to drive sustained

Qualifications

• Strong commercial background in automotive or B2B marketplaces.
• Deep knowledge of the Nordic used-car dealer landscape.
• Experience turning commercial opportunities into measurable growth.
• Experience leading and developing commercial/sales or customer success teams.
• Ability to use data and market insights to steer decisions.
• Excellent communication, negotiation and stakeholder management skills.

Responsibilities

• Lead and develop the Nordic Buyer Success team.
• Set regional strategy for buyer acquisition, activation, retention and growth.
• Own buyer-side marketplace performance across Denmark, Sweden, Norway and Finland.
• Grow AutoProff’s network of professional buyers across dealer segments.
• Drive active buying, bid quality, auction conversion, repeat buying and post-auction close rates.
• Develop activation plans and reactivation initiatives.
• Leverage market knowledge and performance data to strengthen demand and liquidity.
• Collaborate with GP, Seller Success, Sales, Pricing, Product, Marketing, Operations and Finance.

Skills

Buyer acquisition

Activation

Retention

Growth

Team leadership

Stakeholder management

Data-driven decisions

Negotiation

Communication

Fluent Danish & English

Education

Bachelor's degree in a relevant field

Job description

Lead and grow our professional buyer network across the Nordics

AutoProff is growing its marketplace across the Nordic region, and having the right professional buyers actively trading on our platform is a key part of that.

We’re looking for a Buyer Success Director Nordics to lead our buyer strategy across Denmark, Sweden, Norway and Finland. You’ll take ownership of buyer acquisition, activation, retention and growth, while leading the regional Buyer Success team and working across the business to strengthen marketplace liquidity and trading performance.

At AutoProff, we’re changing the way used vehicles are traded across Europe. Every day, thousands of vehicles are bought and sold through our platform, connecting professional car dealers across markets.

About the role

As our new Buyer Success Director Nordics , you’ll join our Commercial organisation and be based at our headquarters in Vejle, Denmark.

You’ll lead the Nordic Buyer Success team and take ownership of buyer growth, activation and engagement – from bringing new professional buyers onto the platform and getting them actively trading to increasing repeat buying and long‑term engagement.

A key part of the role is understanding the Nordic dealer landscape and making sure we have the right buyer demand for the vehicles available on our marketplace. You’ll work with independent dealers, franchise groups, wholesalers, export buyers and other relevant buyer segments across the region.

Internally, you’ll work closely with our Guarantee Price (GP) team, who work directly with both buyers and sellers, as well as Seller Success, Sales, Pricing, Product, Marketing, Operations and Finance to create a strong buyer experience, connect demand with supply and improve overall marketplace performance.

What you’ll be doing

Your responsibilities will include:

• Lead and develop the Nordic Buyer Success team
• Set the regional strategy for buyer acquisition, activation, retention and growth
• Own buyer‑side marketplace performance across Denmark, Sweden, Norway and Finland
• Grow and develop AutoProff’s network of professional buyers across relevant dealer and buyer segments
• Drive active buying, bid quality, auction conversion, repeat buying and post‑auction close rates
• Develop buyer activation plans, dealer engagement activities and reactivation initiatives
• Use market knowledge, buyer insights and performance data to identify opportunities to strengthen buyer demand and marketplace liquidity
• Work closely with teams across AutoProff to improve the buyer experience and overall trading performance´

What we’re looking for

We imagine you have a strong commercial background from the automotive industry and know the Nordic used‑car and dealer landscape well. You understand what drives professional buyers and have experience turning commercial opportunities into measurable growth.

More specifically, we’re looking for someone with:

• 10+ years of commercial experience within automotive, used‑car trading, dealer sales, remarketing, auctions, B2B marketplaces or digital automotive platforms
• Strong knowledge of the Nordic used‑car market and professional dealer landscape
• Experience working with relevant buyer segments such as independent dealers, franchise groups, wholesalers, fleet, leasing or remarketing
• A strong track record within buyer acquisition, commercial growth, sales or business development
• Experience leading and developing commercial, sales or customer success teams
• A good understanding of commercial performance and the ability to use data and market insights to make decisions
• Strong communication, negotiation and stakeholder management skills
• Fluent in Danish and English, written and spoken

Beyond your experience, we’re looking for someone who is commercially minded, comfortable taking ownership and able to turn strategy into clear priorities and action.

Nice to have

It’s a plus, but not a requirement, if you have experience with:

• Digital automotive marketplaces or auction platforms
• Working commercially across several Nordic markets
• An established network within the Nordic automotive and dealer landscape
• Swedish and/or Norwegian language skills

Why join AutoProff?

At AutoProff, you’ll become part of an international company that is changing the way used cars are traded across Europe.

You’ll work with colleagues across countries and functions in an environment where there is room to take ownership, share ideas and influence how we do things. We move quickly, work closely together and value people who are comfortable taking responsibility while also asking for input when needed.

As part of AutoScout24 Group, we combine the pace and hands‑on environment of AutoProff with the opportunities and international reach of one of Europe’s leading automotive marketplaces.

In this role, you’ll have the opportunity to shape how we grow and engage our professional buyer network across the Nordics, lead a regional team and directly influence the performance of our marketplace.

About AutoProff

AutoProff was founded in Denmark in 2013 with one goal: to make B2B used‑car trading simpler and more efficient through digital solutions.

Today, AutoProff provides online B2B used‑car trading solutions for professional car dealers across Europe, with more than 150,000 vehicles traded through our platforms annually.

In August 2022, AutoScout24, one of Europe’s leading online automotive marketplaces, acquired a majority stake in AutoProff. Together, we are working towards creating a fully integrated C2B‑B2C‑B2C solution for used cars across Europe.

Our ambition is simple: to be the home of B2B car trading for European car dealers.