AI-Driven Nordic Brand Strategy Leader

Matas A/S; Lillerød; Hybrid; DKK 1,200,000 - 1,600,000; Full time

Job summary

Matas Group is building a Nordic In-House Brand organisation and seeks a Head of Brand Strategy & Marketing, In-House Brands to lead brand building and activation across Denmark, Sweden, Norway and Finland.

Reporting to the Senior VP, you will lead a Nordic team, shape the house of brands, guide visual identity, marketing investment and AI-enabled content, with hybrid working from Copenhagen or Stockholm. You will collaborate across functions to translate consumer insights into profitable growth.

Qualifications

• Strong consumer brands track record in FMCG/beauty.
• Brand strategy and development experience from positioning to activation.
• Excellent stakeholder management across functions and countries.
• Commercial, data-driven mindset with growth focus.
• AI-first mindset to accelerate insights and content.
• Strong leadership and team development skills.

Responsibilities

• Build Matas Striber into a Nordic power brand with a strong platform.
• Shape house of brands across In-House portfolio for distinct identities.
• Define visual identity, packaging and design principles.
• Drive marketing strategy, investments and measure impact.
• Create launch tiers, toolkits and KPIs for faster market launches.
• Define owned-channel activation across stores, eCom, CRM and campaigns.
• Lead and develop the Nordic In-House Brand Marketing team; leverage AI.

Skills

Brand strategy

Leadership

AI mindset

Stakeholder management

Job description

Matas Group is building a Nordic In-House Brand organisation and seeks a Head of Brand Strategy & Marketing, In-House Brands to lead brand building and activation across Denmark, Sweden, Norway and Finland.

Reporting to the Senior VP, you will lead a Nordic team, shape the house of brands, guide visual identity, marketing investment and AI-enabled content, with hybrid working from Copenhagen or Stockholm. You will collaborate across functions to translate consumer insights into profitable growth.