Vice President Digital Sales Global (m/f/d)

Lapp Mobility GmbH; Stuttgart; Vor Ort; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

Lapp Mobility GmbH in Stuttgart is looking for a leader in digital B2B sales to develop and implement strategies to optimize revenue growth. The ideal candidate will have several years of experience in leadership roles and exceptional knowledge of e-commerce technologies.

The position involves significant responsibilities, including managing department heads, leveraging customer base potential, and optimizing sales performance through data-driven strategies.

Qualifikationen

• Several years of leadership experience in digital B2B sales of industrial products.
• Excellent knowledge of e-commerce technologies, performance marketing, and data analysis.
• Strategic thinking combined with a hands-on approach.

Aufgaben

• Development and implementation of the digital sales strategy.
• Ensuring continuous revenue growth and leveraging customer base potential.
• Digitization of service processes and introduction of sales technologies.
• Identification of new sales channels and integration of technologies.
• Optimization of relevant KPIs for sales performance.
• Further development of the global online channel partner strategy.
• Continuous optimization of customer journeys for conversion improvement.
• Promotion of data-driven sales management.
• Expansion of lead management and CRM activities.
• Introduction of a marketing excellence program.
• Management of assigned department heads and employees.

Kenntnisse

Leadership

E-commerce technologies

Data analysis

Performance marketing

Strategic thinking

Ausbildung

University degree

Jobbeschreibung

LAPP is a family-owned company headquartered in Stuttgart and a global leader in cable and connection technology. Founded in 1959, we are still fully family-owned today. With around 5,700 employees, we are operating in over 80 countries – globally connected and regionally rooted. Working at LAPP means more: this is where inventive spirit and a hands‑on mentality meet cherished values and tradition.

We offer all employees the freedom to develop and pursue new opportunities. Flexibility and personal responsibility are just as important to us as a family-friendly work environment. We value all our colleagues with their talents, ideas and perspectives.

After all, every personal contribution counts when it comes to meeting the needs of our customers from various industries together. Together we keep the industry alive: alive by LAPP – alive by YOU!

Your tasks

• Development, implementation, and continuous optimization of the digital sales strategy
• Ensuring continuous revenue growth as well as expanding and fully leveraging the potential of the customer base
• Digitization of relevant service processes and introduction of modern sales and AI technologies to increase efficiency
• Identification of new sales channels and integration of new technologies into the sales teams across the three regions
• Optimization of relevant KPIs and further development of necessary KPIs to enable the sales performance of the sales subsidiaries
• Further development of the global online channel partner strategy within the context of a multi channel sales strategy
• Continuous optimization of customer journeys to improve conversion rates
• Promotion of data driven sales management
• Expansion of lead management, marketing automation, and CRM activities
• Introduction of a marketing excellence program for the implementation of digital marketing activities to increase sales efficiency
• Disciplinary management of assigned department heads and assigned employees

Your profile

• University degree
• Several years of leadership experience in digital B2B sales of industrial products
• Excellent knowledge of e-commerce technologies, performance marketing and data analysis
• Strategic thinking combined with a “hands‑on approach