About Us:
Pacvue is the leading Commerce Media OS, powering over $12B in advertising spend across 100+ global retail media networks including Amazon, Walmart, Target, Kroger, Instacart, Criteo, and CitrusAd. Powered by industry-leading AI and real-time data, Pacvue enables over 70,000 brands and agencies to maximize advertising performance, drive incrementality, and expand reach across the commerce universe from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide excluding China. Combined with Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.
AtPacvueand Helium 10, great careersdon’tjust happen —they’rebuilt. Here,you’llrise as an industry leader, push the boundaries of innovation, own your journey, and thriveas part of aninclusiveglobalcommunitythat’sredefiningthe future of commerce.
About the Role:
Pacvueis seeking aninnovative leader for ourSVP of Product, Mediato lead ourrapidly evolvingfull-funnel media product strategy acrossRetail Mediaand ourDSP product portfolio.
Reporting to theChief Product Officer, this leader will oversee our coreglobalproductteam,and will own theAI-firstproduct strategy, roadmap, customer engagement, and business impact ofPacvue’smedia products across sponsored ads, retail media networks, DSP activation, offsite media, measurement, incrementality, and optimization.
This is a highly visible, customer-facingand cross-functional role. The right leader will spend significant time with enterprise brands, agencies, and strategicpartners, whileworking closely with internal Engineering, AIinnovation, Product Growth, Product Operations, Sales, Customer Success, Marketing, and Partnerships teams to translate market insight intonext generationproduct capabilities and measurable adoptionwith a strong focus on product introduction and commercialization
This leader will also leadourinternational product teams, creating clarity, alignment of priorities and rapid execution,while ensuringPacvue’smedia strategy scales globally andremainsgrounded in local customer and market needs.
Responsibilities:
Lead Full-Funnel Media Strategy
- In collaboration with their team and leadership, ownPacvue’sAIproduct strategy across retail media, sponsored ads, DSP products, offsite media, and full-funnel commerce media activation.
- Define howPacvuehelps brands and agencies move from channel-by-channel execution to portfolio-level media decisioning across retailers, marketplaces, and media networks.
- Set a clear roadmap for the media portfolio, including how retail media and DSP capabilities connect to measurement, automation, AI, reporting, and broader platform workflows.
Own Product Direction and Business Impact
- Lead product vision, prioritization, and executionforPacvue’sRetail Media andnew AI-firstDSP product areascontinuingour innovation-first mindset.
- Partner closely with Engineering, AI, Product Growth, Product Operations, Sales, Customer Success, Marketing, and Partnerships to deliver commercially relevant, scalable products.
- Drive product decisions across planning, activation, budget management, optimization, pacing, reporting, measurement, and cross-channel performance management.
- Tie product investment to measurable outcomes, including adoption, retention, revenue impact, customer satisfaction, workflow efficiency, and media performance.
Partner Across AI and Product Growth
- With an AI-first mindset, work with AI teams to embed intelligent recommendations, workflow automation, decision support,and optimization intoPacvue’smedia products.
- Partner with Product Growth to improve activation, adoption, usage depth, retention, packaging, andexpansionmotions across the media portfolio.
- Ensure new media capabilities are not only built, but adopted, understood, and connected to measurable customer value.
Be the Voice of the Customer
- Serve as an executive product sponsor for strategic customers.
- Engage deeply with enterprise brands and agencies to understand their media investment priorities, workflow gaps, and measurement needsto create compelling and unique solutions thatsetsPacuveapart from thecompetition.
- Translate customer feedback into roadmap priorities, product requirements, and strategic betsthat grow our core business andsetsthe business up for future AI innovation.
- Build trust with customers through strong mediaexpertise, product judgment, and a clear point of view on where commerce media is going.
Lead International Product Teams
- Lead, coach, inspire and scale international product teams responsible for key areas ofPacvue’smedia portfolio.
- Create clear ownership, strong execution rhythms, and consistent alignment across regions, time zones, and functions.
- Ensure global product strategy is informed by regional customer needs, market dynamics, and retailer ecosystem differences.
RepresentPacvueExternally
- Act as a senior market-facing voice forPacvueon retail media, commerce media, DSP activation, measurement, and AI-driven optimization.
- Support customer advisory boards, executive briefings, strategic partnerships, industry events, and thought leadership.
Skills & Qualifications:
- 15+ years of experience in product leadership, retail media, commerce media, ad tech, programmatic, or enterprise media platformswith direct/hands on experience leading AI innovation.
- Deep understanding of how brands and agencies plan, activate, measure, andoptimizemedia investment.
- Experience with retail media networks, sponsored ads, DSPs, programmatic media, marketplace advertising, or full-funnel media activation.
- Strong customer-facing executive presence, with experience engaging seniorbrand,agency, or retailer stakeholders.
- Proven leader with experience leading distributed or international product teams, with the ability to create alignmentand executeacross time zones, cultures, markets, and functions.
- Commercial instincts and ability to support sales, renewals, expansions, and strategic customer growth.
- Experience partnering with AI, Data Science, Product Growth, and GTM teams to drive adoption, automation, optimization, and measurable customer outcomes.
- Ability to partner effectively with Engineering and Data Science on complexplatform, automation, measurement, and optimization problems.
- Excellent communication skills and the ability to turn complex product and market topics into clear strategic narratives.
- Experience with platforms such as Amazon Ads, Walmart Connect, Target Roundel, Instacart Ads, Criteo, The Trade Desk, Amazon DSP, AMC, clean rooms, or similar commerce media ecosystems.
- Experience with incrementality, attribution, MMM, budget optimization, or closed-loop media optimization.
- Experience scaling a strategic product portfolio from early traction to enterprise adoption.
Benefits:
- Flexible Paid Time Off
- Paid Holidays and Floating Holidays
- Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance and Pet Insurance
- 401k with Employer Match
- Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
- Paid Parental Leave
- Company-subsidized membership toWellhuband Peloton
- Fertility and family-building information platform through Carrot
The annual base salary range for this position is $275,000-$350,000 USD. The actual salary will vary depending on the applicant’s experience, skills, and abilities as well as internal equity and market data for their location. This position is also eligible for anadditionalannual bonus compensation through one ofPacvue’shighly attractive incentiveplans,full details will be provided during the recruitment process.
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Pacvue is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.