Senior SEA Manager in Berlin (m/w/d) – Hybrid / Stuttgart
This role is a full‑time, permanent position within KlickPiloten GmbH. It focuses on performance‑based search, shopping, display, video, and app advertising across B2B and B2C segments.
Responsibilities
- Conduct SEA analysis, audits, strategy development and consulting.
- Steer and optimize allocated budgets; participate in budget planning and forecast creation.
- Perform keyword research and define target groups and personas.
- Create text ads, optionally banners, working with the creative team.
- Set up and manage Google Ads, Bing Ads and Microsoft Advertising campaigns.
- Optimize and evolve SEA campaigns across all channels.
- Configure conversion tracking and attribution models.
- Set up and optimize Google Shopping, including product data management.
- Generate reports and presentations, including KPI analysis.
- Advise key accounts with large client portfolios (100+ campaigns).
- Monitor performance metrics and budgets from an SEO performance perspective.
- Identify usability and conversion opportunities for landing pages.
- Observe market, competitive and trend changes.
- Maintain expertise in the SEA channel, including partner‑side developments.
- Participate in channel “Way of Work” definition and first‑flight or briefing sessions.
- Drive innovation in cross‑channel topics (SEA, SEO, social media).
- Provide a 360° view of digital marketing by occasionally collaborating with other channels.
Must-Have Qualifications
- Completed business degree or equivalent education.
- Decision‑making, negotiation and assertiveness skills.
- Strong online affinity.
- A good sense of design and marketing copy.
- Ability to work precisely, reliably and result‑oriented under time pressure.
- Professional demeanor towards colleagues, clients and partners.
- Experience in B2B and B2C SEO, preferably e‑commerce SEO.
- Proficient use of Microsoft Office and Google Workspace, including SEO tools.
- Fluent in English (written and spoken).
Nice‑to‑Have Qualifications
- 3–5 years of SEA / Google Ads experience.
- Creativity and enthusiasm.
- Knowledge of Google Data Studio, Ads Scripts and Ads rules.
- Experience with bid‑management tools, click‑fraud tools and product data optimisation.
- Technical competence in HTML and basic server‑side knowledge for optimisation.
Benefits
- Varied enterprise and consumer customers, national and international brands.
- Opportunities for development within a multinational group of 150+ employees.
- Company‑provided pension plan with employer contribution.
- Discounts on services and a contribution to Urban Sports Club membership.
- Employer contribution to the Deutschlandticket.
- Flexible working hours and extensive training opportunities, including conferences.
- Home‑office and remote work options.
- Comprehensive onboarding, also remote‑tested.
- Collaborative team culture with modern, centrally located offices.
- Clear career progression paths, e.g., Head of SEA or Deputy Head of SEA.
Contact
KlickPiloten GmbH
Hermannstr. 5A
70178 Stuttgart
HR Contact: Mi Sa Brändle
E‑mail: job@klickpiloten.de