Senior Performance Marketing Manager (m|w|d) - CSS

idealo internet GmbH; Berlin; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

idealo internet GmbH in Berlin is looking for an experienced performance marketing professional to manage Google Shopping and CSS campaigns. You will oversee campaign planning, budget management, performance monitoring, and implement optimizations to enhance efficiency.

Applicants should have several years of experience, excellent CSS expertise, and a strong analytical mindset. Proficiency in both German and English is required. Join us to drive impactful marketing solutions in a dynamic team environment.

Qualifikationen

• Several years of experience in performance marketing focusing on Google Shopping.
• Excellent CSS expertise and understanding of shopping ecosystem mechanics.
• Strong analytical skills with clear KPI logic and structured testing.

Aufgaben

• Manage planning and development of Google Shopping and CSS campaigns.
• Monitor performance and implement optimizations.
• Drive topics related to Google Merchant Center and feed quality.

Kenntnisse

Performance marketing experience

Google Shopping expertise

Analytical skills

Technical affinity

German and English proficiency

Tools

Google Merchant Center

Feed management tools

Tracking tools

Jobbeschreibung

About your new role

• You will take on hands‑on technical responsibility for the planning, development, and further development of our Google Shopping and CSS campaigns (setup, structure, scaling, performance).

• You will manage budgets and KPIs, identify growth drivers, and derive concrete measures to increase performance and efficiency.

• You will be responsible for continuous performance monitoring and the operational implementation of optimizations (testing, iterations, rollouts).

• You will develop optimization approaches and ensure continuous tracking, ongoing analysis, and meaningful reporting.

• You will drive topics related to Google Merchant Center & feed quality (e.g., data quality, attributes, rules, diagnostics, policies) and work closely with relevant interfaces.

• You will test hypotheses through structured tests, substantiate them with data, and establish learnings as best practices within the team.

• You will be the technical contact person for Shopping/CSS, advise internal stakeholders, and implement market/platform trends.

Skills & Requirements

• Several years of experience in performance marketing with a focus on Google Shopping (end‑to‑end ownership, hands‑on implementation).

• Excellent CSS expertise and a deep understanding of the mechanics and levers in the shopping ecosystem.

• High level of confidence in Google Merchant Center and all feed and data topics (data quality, attributes, rules, diagnostics, policies).

• Strong analytical skills: clear KPI logic, structured testing, prioritization, and implementation.

• High technical affinity and experience with analysis, tracking, and ideally feed management tools.

• Ownership mentality: You take responsibility and drive issues forward independently, pragmatically, and with a strong focus on implementation.

• Very good written and spoken German and English.

• Nice to have: agency experience, PMAX/shopping automation, incrementality experiments, SQL/BigQuery, and dashboarding (Looker, PowerBI, Tableau).