Senior Marketing Comms & Strategy Manager (m/f/d)

HYROX; Hamburg; Hybrid; EUR 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Flat hierarchies

Wellpass membership

Deutschlandticket fully covered

28 vacation days

HYROX store discounts

Zusammenfassung

HYROX is seeking a Senior Marketing Comms & Strategy Manager to lead global communications strategy, oversee channel activity, and drive brand narrative across social, PR, and major events like the World Championships.

You will steer a dynamic communications team, set KPIs, and manage governance, ensuring high-quality assets and data-driven decision making across platforms.

Qualifikationen

• Senior-level experience in marketing communications, brand PR, or global channel management.
• Ability to define multi-channel brand strategies, maintain strict quality control, and direct high-impact communications for major global events.
• Strong leadership capabilities with a track record of setting KPIs, guiding cross-functional teams, and building a collaborative culture.
• Proficient in data analytics, KPI reporting, and modern asset/marketing tech stacks (Bynder, Meta, Brevo, AI workflow tools).
• Hands-on event execution and media management capabilities.
• Location flexibility to London or Hamburg.

Aufgaben

• Oversee cross-channel coordination, positioning, narrative, and strategy across all platforms.
• Manage channel governance, provide creative guidance, and ensure high-quality standards for designs and graphics.
• Provide strategic leadership to global teams and direct communication strategy for key events including Worlds.
• Lead the communications team, manage KPIs, run weekly meetings, and support team wellbeing.
• Develop KPI systems, run data analyses, and produce seasonal reports to guide decisions.
• Drive global communications planning, PR strategies, and manage event communications including media days and budget control.
• Oversee channel guidelines and management of asset tools (Bynder, Drive, Brevo, Meta).
• Coordinate with internal teams and external freelancers, managing approvals, invoices, and schedules.

Kenntnisse

Global channel management

Team leadership

Data analytics

KPI reporting

Marketing communications

Brand PR

Event communications

Digital asset management

Tools

Bynder

Drive

Brevo

Meta

Jobbeschreibung

HYROX is a global sports event series that combines running and functional fitness training in a unique race format. Founded in Germany in 2017, HYROX has evolved into a worldwide fitness movement with events across five continents, attracting tens of thousands of athletes every season.

As our Senior Marketing Comms & Strategy Manager (m/f/d), you will be the strategic lead and operational driver behind our global communication channels. You will shape our brand narrative, lead a dynamic communications team, and oversee all channel activity—from social media platforms and PR to major event communications like the World Championships. If you bring a proven track record in global communications strategy, channel governance, team leadership, and digital asset management, this is your match!

YOUR KEY RESPONSIBILITIES

• Global Strategy & Channel Ownership: Oversee cross-channel coordination, positioning, narrative, and strategy across all platforms (Instagram, TikTok, LinkedIn, YouTube, Website, Newsletters, and PR).
• Governance & Quality Control: Manage channel governance, provide creative guidance, and ensure high-quality standards for all designs, social media content, and graphics while resolving any performance gaps.
• Global Leadership & Strategy Alignment: Provide strategic leadership and guidance to global teams regarding channel strategy and resource allocation in accordance with brand objectives. Direct the communication strategy and positioning for key events, including the Age Group event at Worlds, overseeing all relevant global channel activity.
• Team Leadership & Development: Lead the communications team, manage KPIs, run weekly meetings, and foster a supportive environment for team growth and wellbeing.
• Reporting & Analytics: Develop KPI systems, conduct data analysis, and produce seasonal reports to guide decision-making and prioritize initiatives.
• Infrastructure & Event Management: Drive global communications planning, PR strategies, and manage event communications (including media days, live content capture, budgets, and media accreditation).
• Project & Asset Management: Oversee channel guidelines and essential asset tools (Bynder, Drive, Brevo, Meta).
• Resource Coordination: Coordinate seamlessly with internal teams and external freelancers, managing project approvals, invoices, and schedules.

YOUR PROFILE

• Relevant Experience: Senior-level experience in marketing communications, brand PR, or global channel management within a fast-paced sports, lifestyle, or consumer brand environment.
• Strategic & Creative Leader: Proven ability to define multi-channel brand strategies, maintain strict quality control, and direct high-impact communications for major global events.
• People Manager: Strong leadership capabilities with a track record of setting KPIs, guiding cross-functional teams, and building a collaborative, growth-oriented team culture.
• Data & Tech Savvy: Proficient in data analytics, KPI reporting, and modern asset/marketing tech stacks (Bynder, Meta, Brevo, AI workflow tools).
• Strategic Vision: Hands-on event execution and media management capabilities.
• Location: Based in or relocatable to London / Hamburg.
• Language: english C-Level, other languages are a +

WHAT WE OFFER

• The opportunity to take on responsibility in a fast-growing, international company with a strong sports DNA.
• Flat hierarchies, quick decision-making processes, and plenty of room for your ideas.
• A motivated, international team with a genuine passion for sports and events.
• A healthy work-life balance thanks to flexible, trust-based working hours.
• A modern office in a top location – right in Hamburg Altona with excellent transport connections.
• 28 vacation days to recharge and reset.
• A Wellpass membership and discounted lunch options in-house.
• Your Deutschlandticket is fully covered by us – nationwide mobility, 100% on us.
• Employee discounts in our HYROX stores.

We are committed to creating an inclusive and respectful work environment. All qualified applicants will receive consideration for employment without regard to ethnicity, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or any other protected characteristic. We value diversity and are committed to fostering equal opportunity for all.