Senior Digital Marketing Manager - CTV & Programmatic (m/w/d)

DCMN; Berlin; Hybrid; EUR 70.000 - 110.000; Vollzeit

Benefits dieser Stelle

Flexible working hours

Hybrid work mode

Equipment for remote work

JobRad bike lease

Urban Sports Club membership

Team events

Zusammenfassung

DCMN in Berlin is seeking a (Senior) Digital Marketing Manager to drive cutting-edge campaigns across VOD, Online Video, Display and Paid Social, crafting smart media strategies and shaping performance marketing for clients. You will own the campaign lifecycle from planning to optimization, work with Growth and Media Buying teams, and present data-driven recommendations to clients.

Fluent English is essential; German is a big plus.

Qualifikationen

• 4+ years of hands-on experience in Digital Marketing (agency, DSP/ad tech, or digital-first brand/start-up).
• +2 years of hands-on experience in Programmatic and Direct buying campaigns (Germany preferred).
• Experience with CTV/OTT/VOD campaigns and major DSPs (The Trade Desk, DV360 or Amazon DSP).
• Strong data skills with Excel and Looker Studio and an analytical approach.
• Strong client-facing and presentation skills.

Aufgaben

• Lead campaign lifecycle across channels (VOD, Online Video, Display, Paid Social).
• Develop strategies, media plans and forecasts with Growth and Media Buying teams.
• Manage end-to-end campaign execution: planning, setup, optimization, reporting.
• Present strategies, data and recommendations confidently to clients.
• Collaborate with other Digital Marketing Managers to drive campaign success.
• Stay ahead of industry trends by testing new tools and partners.

Kenntnisse

Digital Marketing

Programmatic Buying

CTV/OTT/VOD

DSP platforms

Data analysis

Client facing

Attribution & tracking

Tools

The Trade Desk

DV360

Amazon DSP

Looker Studio

Excel

Jobbeschreibung

At DCMN, we are pioneers of Brandformance® marketing - blending creative brand-building with performance-driven video advertising to deliver measurable growth across channels like CTV, TV, online video, and social. With over 14 years of experience and a global reach headquartered in Berlin, we empower digital-first brands and startups worldwide to break through the noise and dominate their markets with data-driven strategies.

Join us as a (Senior) Digital Marketing Managerand be the one who drives cutting-edge digital campaigns, crafts smart media strategies, and shapes the future of performance marketing. If you are passionate about growth, collaboration, and continuous learning, this is where your expertise will thrive and make a real difference.

Please note: Hands-on experience with programmatic and direct/IO buying is essential.

You will be working in:

Fluent English is essential. German is a big plus, and any additional language is a bonus.

How you will make an impact:

• You’ll be responsible for the campaign lifecycle when it comes to digital activations across different channels (such as VOD, Online Video, Display, Paid Social).
• Together with internal teams like Growth and Media Buying, you’ll develop strategies, media plans and forecasts for our clients campaigns.
• Manage end-to-end campaign execution: planning, campaign set-up, optimization and reporting.
• Communicating and presenting confidently to clients strategies, report data and recommendations.
• You’ll work together in a team of other Digital Marketing Managers, collaborating towards the success of the campaign and sharing knowledge.
• Stay ahead of industry trends by testing new tools and partners.

Skills you need to be successful:

• 4+ years of hands-on experience in Digital Marketing, at an agency, DSP/ad tech platform, or digital-first brand/start-up.
• +2 years of hands-on experience in Programmatic and Direct buying campaigns, ideally in Germany, and general knowledge of IO, PG, PMP buying methods.
• Experience with CTV/OTT/VOD campaigns: main players, how to buy, KPIs, etc.
• Hands-on experience with at least one major DSP: The Trade Desk, DV360 or Amazon DSP.
• Extensive experience in media planning and executing campaigns first-hand across multiple channels.
• Data driven with analytical skills, confident with Excel and visualization tools like Lookerstudio.
• Strong client facing and presentation skills.
• Understanding attribution and tracking methods, including campaign measurement tools and limitations.

What we offer:

• Flexible working hours and a hybrid work mode l - work from our cosy Berlin office, from home, or from anywhere around the globe.
• Unlimited vacation days:reset, pursue your interests, and spend quality time with the people who matter to you.
• Equipmentto work from wherever you prefer, available for personal use too.
• JobRad:lease a bike (or e-bike) through us and get moving, whether it's your daily commute or weekend adventures.
• Urban Sports Club membershi sp with a company contribution, so you can stay active with access to gyms, fitness classes and sports facilities across the city.
• Regular team and company eventsthat bring everyone together to celebrate wins and build real connections.

Don’t worry if you don’t meet every single requirement. We believe potential and passion matter just as much. Think of the rest as opportunities to learn and grow with us!

Sounds like you?

DCMN is an equal opportunity employer and committed to hiring talented and qualified individuals with diverse backgrounds. We believe that the celebration of diversity, unique backgrounds, qualities, and cultures enrich the learning and productivity within our business, and encourage that this is always the case.