(Senior) Campaign Manager (f/m/d)

Meyandy LLC; Leipzig; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

Spread Group in Leipzig seeks a Senior Campaign Manager to own marketing campaign planning and execution across our D2C business. You will spot seasonal moments, craft compelling concepts, and rally paid, CRM, SEO, and creative teams to deliver on time and on target.

This high‑visibility role reports to senior leadership and emphasizes data‑driven decisions, cross‑functional leadership, and impactful revenue outcomes.

Qualifikationen

• 5+ years of campaign management or integrated marketing experience in e‑commerce/D2C.
• Proven track record with multi‑channel campaigns and measurable revenue impact.
• Strong understanding of paid search, paid social, email, SEO, and on‑page levers.
• Experience managing creative production and coordinating with studios/agencies.
• Highly organized with solid project management instincts.
• Confident communicator able to influence senior stakeholders.
• Data‑driven; uses performance data to guide decisions.

Aufgaben

• Own the Campaign Calendar and forward-looking 8–12 week roadmap.
• Identify seasonal moments and product opportunities for campaigns.
• Write briefs with objectives, audience, channels, messaging, KPIs, timelines.
• Define channel mix and coordinate across Paid, CRM, SEO, On‑Page teams.
• Drive creative production briefs for assets, copy, landing pages, emails.
• Oversee campaign-related photo shoots from concept to delivery.
• Ensure on‑time, on‑brief delivery across channels; monitor results in real time.
• Conduct post‑campaign analyses and share learnings with leadership.

Kenntnisse

Campaign management experience

Multi‑channel campaigns

Paid search & paid social

Creative production management

Project management

Stakeholder communication

Data-driven decision making

English fluency

German language (nice to have)

Tools

Klaviyo

SFMC

GA4

UTM tracking

Jobbeschreibung

Who We Are

Spread Group is a renowned global provider of customized apparel and lifestyle products, distinguished by our commitment to made-to-order technology. Our core business model revolves around producing precisely what our customers desire, precisely when they desire it. As pioneers in this space, we combine sustainability with on-demand personalization, enabling individuals and businesses to express their unique identities through bespoke creations. Join us to be part of a global leader in the exciting world of personalized apparel and lifestyle products! As we continue to expand our business, we are seeking a curious and passionate individual to join our team as the (Senior) Campaign Manager (f/m/d) and drive our business forward.

What Will Your Role Be

We're looking for a Senior Campaign Manager to own marketing campaign planning and execution across our entire D2C business. You'll be the person who spots the right seasonal moments, turns them into compelling campaign concepts, and rallies our paid, CRM, SEO, and creative teams to bring them to life - on time and on target. This is a high-visibility, high-impact role with direct exposure to senior leadership.

What You´ll Do

• Own the Campaign Calendar
• Identify seasonal events, cultural moments, and product opportunities worth building campaigns around
• Maintain a forward-looking campaign roadmap 8–12 weeks ahead, balancing MP-specific, CYO-specific, and D2C-wide initiatives
• Plan Campaigns End-to-End
• Write clear campaign briefs covering objectives, audience, channels, messaging, KPIs, and timelines
• Define the channel mix and coordinate with Paid Marketing, Paid Social, CRM, On-Page, and SEO teams to align on execution
• Drive Production Brief creative teams on asset needs - graphics, copy, landing pages, email templates - and manage the approval process
• Initiate and oversee campaign-related photo shoots from concept to delivery
• Deliver and Measure
• Hold accountability for on‑time, on-brief campaign delivery across all channels
• Track campaign performance in real‑time; run post‑campaign analyses and share learnings
• Report results and strategic recommendations with visibility regularly to the Head of Marketplace and Head of CYO

What You´ll Bring

• 5+ years of experience in campaign management or integrated marketing, ideally in e-commerce or D2C
• A track record of running multi‑channel campaigns with real revenue impact - you can show us the numbers
• Solid understanding of paid search, paid social, email marketing, SEO, and on‑page levers
• Experience managing creative production, including briefing studios or agencies
• Highly organized with strong project management instincts - you keep complex workstreams on track
• A confident communicator who is comfortable presenting to and influencing senior stakeholders
• Data‑literate: you use performance data to make decisions, not gut feeling alone
• Fluent in English; German is a plus

Nice to Have

• Experience in print‑on‑demand, customization, fashion, or lifestyle brands
• Hands‑on with marketing automation tools (Klaviyo, SFMC, or similar)
• Working knowledge of GA4 and UTM‑based campaign attribution
• You've managed a photo shoot before

Why Should You Join Us

Autonomy and Impact: We believe in giving people real ownership. You'll have the freedom to make decisions, take action, and see the direct impact of your work on the business. Development and Growth: We believe that the greatest professional and personal growth happens when you're challenged. If you're looking to build…

(Senior) Campaign Manager (f/m/d) — Spread Group, Leipzig.