Senior Associate, Copywriting – Advertising, Marketing

Jobtailor; Deutschland; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

Jobtailor is seeking an experienced Copywriter to craft persuasive, brand-aligned content across channels. You will translate complex financial concepts into clear language while collaborating with content strategy, marketing, and creative teams.

The role requires at least 7 years of experience, a strong portfolio across formats, and the ability to manage multiple projects in a fast-paced environment. Strong emphasis on audience-centric messaging and continuous improvement.

Qualifikationen

• 7+ years of copywriting across multiple formats and channels.
• Ability to simplify complex or technical information for diverse audiences.
• Skilled at synthesizing input from multiple sources into cohesive, effective messaging.
• Comfortable adjusting tone, style, and approach based on audience and channel.
• Open to feedback and committed to continuous improvement through iteration.
• Proven ability to manage competing priorities and deadlines.
• Experience with project management and collaboration tools (e.g., Workfront, Mural, Figma, or similar).
• Familiarity with financial services, insurance, or investment products, and understanding of marketing and sales processes.

Aufgaben

• Craft compelling and persuasive copy that aligns with the brand’s voice, product positioning, and marketing goals.
• Collaborate closely with the content and creative strategy team.
• Create purposeful, audience-centered content that aligns with brand voice, product positioning, and marketing priorities.
• Adapt messaging for different channels and audiences, ensuring consistency while optimizing for format and engagement.
• Translate complex ideas into clear, accessible language, particularly in financial and insurance contexts.
• Contribute to campaign development, including creating message variations that support audience segmentation and performance goals.
• Develop a wide range of content, such as product materials, sales enablement tools, digital and social content, presentations, and marketing communications.
• Partner closely with cross-functional teams (e.g., creative, content strategy, marketing) to deliver cohesive and aligned messaging.
• Maintain high standards of quality and accuracy, ensuring all content adheres to brand guidelines and established processes.
• Manage multiple projects and timelines effectively in a dynamic, fast-paced environment.
• Continuously build knowledge of the organization’s brand, products, and services.
• Support an inclusive, collaborative, and creative team environment.

Kenntnisse

Copywriting

Channels & formats

Audience simplification

Brand voice adaptation

Feedback & iteration

Project management tools

Ausbildung

Bachelor's degree in communications, marketing, journalism, or related field

Tools

Workfront

Mural

Figma

Jobbeschreibung

Responsibilities

• Craft compelling and persuasive copy that aligns with the brand’s voice, product positioning, and marketing goals.
• Collaborate closely with the content and creative strategy team.
• Create purposeful, audience-centered content that aligns with brand voice, product positioning, and marketing priorities.
• Adapt messaging for different channels and audiences, ensuring consistency while optimizing for format and engagement.
• Translate complex ideas into clear, accessible language, particularly in financial and insurance contexts.
• Contribute to campaign development, including creating message variations that support audience segmentation and performance goals.
• Develop a wide range of content, such as product materials, sales enablement tools, digital and social content, presentations, and marketing communications.
• Partner closely with cross-functional teams (e.g., creative, content strategy, marketing) to deliver cohesive and aligned messaging.
• Maintain high standards of quality and accuracy, ensuring all content adheres to brand guidelines and established processes.
• Manage multiple projects and timelines effectively in a dynamic, fast-paced environment.
• Continuously build knowledge of the organization’s brand, products, and services.
• Support an inclusive, collaborative, and creative team environment.

Requirements

• 7+ years of copywriting across multiple formats and channels.
• Ability to simplify complex or technical information for diverse audiences.
• Skilled at synthesizing input from multiple sources into cohesive, effective messaging.
• Comfortable adjusting tone, style, and approach based on audience and channel.
• Open to feedback and committed to continuous improvement through iteration.
• Proven ability to manage competing priorities and deadlines.
• Experience with project management and collaboration tools (e.g., Workfront, Mural, Figma, or similar).
• Bachelor’s degree in communications, marketing, journalism, or related field preferred.
• Familiarity with financial services, insurance, or investment products, and understanding of marketing and sales processes.

Core Competencies

Demonstrates expertise in crafting persuasive copy that aligns with brand voice and marketing goals, while effectively managing multiple projects in a fast-paced environment. Proficient in simplifying complex information for diverse audiences and collaborating with cross-functional teams to deliver cohesive messaging.