Product Owner & Platform Specialist, Digital Web Ecosystems (m/f/d)

Deutsche Bank AG; Frankfurt; Vor Ort; EUR 90.000 - 120.000; Vollzeit

Zusammenfassung

DWS Group in Frankfurt is seeking a Product Owner & Platform Specialist for the CMS-based website platform. You will coordinate development and operations with IT, product owners, and external service providers, guiding strategic and tactical enhancements, migrations and consolidations within an agile environment.

The role demands a university-level education in communications/marketing/computer science, strong CMS and web analytics experience, and proven ability to manage international

Qualifikationen

• Relevant professional experience in website or digital platform management, digital communications, digital marketing, or IT consulting.
• A university degree in communications, marketing, business administration, computer science or related field.
• Strong hands-on experience with web platforms, CMS, web analytics tools and MarTech components (Optimizely, Mapp Intelligence, Google Analytics, Silktide).
• Experience leading international projects.
• Ability to manage senior-level stakeholders and control functions relevant to the role.
• High digital affinity with strong conceptual and technical understanding.
• Willingness to shape and develop responsibility areas, ideally in regulated environments such as asset management/financial services.
• Fluent German and English (written and spoken).

Aufgaben

• Further development and end-to-end management of the website platform and its components, in collaboration with IT and external service providers.
• Business-side steering of internal stakeholders, IT and vendors, including release and test management and prioritisation of projects and backlogs.
• Global rollout and local adaptation of platform/content strategies informed by analytics.
• Management of small to mid-sized international projects with technical complexity, focusing on platform consolidation and data activation.
• Specification and alignment of business briefings for technical implementation.
• Ongoing evolution of the platform regarding data activation, performance, QA, GEO/SEO and data interfaces.
• Alignment with content teams, analytics, UX/UI, product owners and IT for product presentation and data interfaces.
• Definition of overarching digital, platform and AI strategies with senior management.

Kenntnisse

Digital platform management

Web analytics

Stakeholder management

International project leadership

CMS platforms

German & English proficiency

Ausbildung

University degree in communications, marketing, business administration, computer science

Tools

Optimizely

Mapp Intelligence

Google Analytics

Silktide

Jobbeschreibung

Job Description: Employer: DWS Group Title: Product Owner & Platform Specialist, Digital Web Ecosystems (m/f/d) Location: Frankfurt

About DWS: At DWS, we’re capturing the opportunities of tomorrow. You can be part of a leading, client-committed, global Asset Manager, making an impact on individuals, communities, and the world. Join us on our journey, and you can shape our transformation by working side by side with industry thought-leaders and gaining new and diverse perspectives. You can share ideas and be yourself, whilst driving innovative and sustainable solutions that influence markets and behaviours for the better. Every day brings the opportunity to discover a new now, and here at DWS, you’ll be supported as you overcome challenges and reach your ambitions. This is your chance to lead an extraordinary career and invest in your future. Read more about DWS and who we are here.

Team / division overview

The Digital Brand, UX & Transformation team within Communications, Brand & CSR is responsible for the strategy, design, implementation, management and continuous optimisation of the platforms underpinning all digital brand and communications activities at DWS. This encompasses not only the global website landscape and content management system, but also the wider digital ecosystem, including digital branding, UX, UI, and analytics.

Role Overview

In this role, you are responsible for the CMS-based areas of our website platform. You coordinate the further development and operation of the platform in close collaboration with internal stakeholders, product owners across the wider platform stack, IT and external service providers. You work on both strategic and tactical website enhancements as well as website migrations and consolidations as part of the overarching platform and content strategies. Managing multiple initiatives in parallel, steering operational platform activities and making informed decisions quickly within an agile environment are critical to success in this role. Over time, the role may be expanded to include additional responsibilities in areas such as platform management, web analytics and related domains.

Your responsibilities

• Further development and end-to-end management of the website platform and its components, alignment with other product owners in the team (especially for product presentation and data interfaces), executed in close partnership with IT and external service providers through dedicated strategic programmes and projects
• Business-side steering of internal business stakeholders, the IT unit and relevant vendors, including release and test management as well as prioritisation of projects, backlogs and operational processes from a brand and communications perspective
• Global rollout and local adaptation of the overarching platform and content strategies, informed by analytics insights and aligned with central and local stakeholders
• Management of small to mid-sized international projects with partially high conceptual and technical complexity, working closely with content team, IT and technology partners, with a mid-term focus on platform consolidation and data activation
• Specification and alignment of business briefings and requirements in preparation of the technical implementation
• Continuous evolution of the platform regarding data activation, performance optimisation, quality management, GEO/SEO, backend process consolidation and data interfaces
• Ongoing alignment with content teams, analytics, UX, UI, product owners for product presentation, central frontend and backend libraries and IT, and representation of corresponding business requirements
• Collaborative definition of overarching digital, platform and AI strategies together with senior management and other teams within the department

We are looking for

• Relevant professional experience in website or digital platform management, digital communications, digital marketing, or IT consulting
• A completed university degree in communications, marketing, business administration, computer science or a related field – ideally with an interdisciplinary focus
• Strong hands‑on experience with web platforms, content management systems, web analytics tools and related MarTech components, ideally including Optimizely, Mapp Intelligence, Google Analytics and Silktide
• Experience leading international projects
• Demonstrated ability to manage senior‑level stakeholders and control functions relevant to the role
• Very high digital affinity combined with strong conceptual and technical understanding
• A high level of personal drive and the ambition to proactively shape and further develop responsibility areas
• Ideally, experience in highly regulated working environments such as the asset management or financial services industry
• Fluent German and English skills, both written and spoken

Posting Period: 02.06.2026 until further notice

What we’ll offer you

Without the ambitions of our people, our achievements wouldn’t be possible. And it’s important to us that you enjoy coming to work - feeling healthy, happy and rewarded. At DWS, you’ll have access to a range of benefits which you can choose from to create a personalised plan unique to your lifestyle. Whether you’re interested in healthcare, company perks or are thinking about your retirement plan, there’s something for everyone.

Some of our core benefits:

• Physical and Mental Health Well-Being benefits including (but not limited to) Statutory Health Insurance (BKK), sickness benefit allowance and support helplines for employees
• Family friendly benefits including generous parental leave packages (supporting all variations of family set‑ups) and support in finding childcare options including DWS’s own kindergarten service
• A wide selection of pension plans, Personal Budget Accounts to enable sabbaticals or early retirement and capital‑forming benefits

You can make donations to our partnered organisations or take part in corporate volunteering opportunities in your local communities by providing on hand support.

DWS’ Hybrid Working model

DWS’ Hybrid Working model is designed to find the right balance between in-person collaboration and engagement in the office, which is core to our working culture, and working from home. Each business group varies on the split between time spent in the office and at home, but this will be discussed and made clear as part of your application and interview process.

We will continue to review and evolve our working environments and methods to ensure that we are working in the best way possible for our people.

If you require any adjustments or changes to be made to the interview process for any reason including, or related to a disability or long-term health condition, then please contact your recruiter and let us know what assistance you may need. Examples of adjustments include providing a change to the format of the interview or providing assistance when at the DWS office. This will not affect your application and your recruitment team will discuss options with you.

Our commitment to equal employment opportunity

Our values define the working environment we strive to create – diverse, supportive and welcoming of different views. We embrace a culture reflecting a variety of perspectives, insights and backgrounds to drive innovation. We build talented and diverse teams to drive business results and encourage our people to develop to their full potential. Talk to us about flexible work arrangements and other initiatives we offer. We promote good working relationships and encourage high standards of conduct and work performance. DWS is an equal opportunities employer and we welcome applications from talented people from all cultures, countries, races, genders, sexual orientations, disabilities, beliefs and generations. We are committed to providing a working environment free from harassment, discrimination and retaliation. We at DWS are committed to creating a diverse and inclusive workplace, one that embraces dialogue and diverse views, and treats everyone fairly to drive a high-performance culture. The value we create for our clients and investors is based on our ability to bring together various perspectives from all over the world and from different backgrounds. It is our experience that teams perform better and deliver improved outcomes when they are able to incorporate a wide range of perspectives. We call this #ConnectingTheDots. For over 150 years, our dedication to being the Global Hausbank for our clients has been driven by our people – in around 60 countries and across more than 150 nationalities. Their deep understanding, insights, expertise, and passion help our clients navigate an increasingly complex world – be it in our Corporate Bank, our Private Bank, our Investment Bank or our Asset Management (DWS) division. Together we can make a great impact for our clients at home and abroad, securing their lasting success and financial security.

More information at: Deutsche Bank Careers (db.com)