product marketing manager in fintech

Enfint; Berlin; Vor Ort; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

HRS ищет опытного менеджера по продукт-маркетингу в Берлине. Вы будете руководить стратегией маркетинга платежей и партнерств, трансформируя платежные процессы в понятные руководителям и пользователям истории.

Кандидат должен иметь 3–5 лет опыта в B2B продукт-маркетинге, уметь разрабатывать международные GTM-стратегии и создавать обучающий контент для отдела продаж и Success.

Qualifikationen

• 3–5 лет опыта B2B продукт-маркетинга в fintech SaaS, с фокусом на платежи.
• Умение разрабатывать и реализовывать go-to-market стратегии на международном рынке.
• Навыки создания контента: материалы, кампании, демонстрации и обучения.

Aufgaben

• Возглавлять стратегию маркетинга продукта для платежей и партнерств в сфере размещения и мероприятий.
• Переводить сложные платежные процессы в понятные истории для руководителей и пользователей.
• Соединять коммерческие цели и технические системы через единую маркетинговую стратегию.
• Разрабатывать и руководить go-to-market стратегией для Payments в размещении и мероприятиях.
• Обеспечивать Sales, Customer Success и Partners материалами, обучением, демо и позиционированием.

Kenntnisse

Product marketing

Go-to-market

Cross-functional

Market research

Content creation

English fluency

Analytics

Adaptability

Jobbeschreibung

Описание:

HRS is a global technology company using technology and Artificial Intelligence to create fully digital lodging and meeting experiences for corporations, travelers, and lodging partners. Its platform-based solutions support end-to-end travel management for Fortune 500 companies, while its Green Stay Initiative helps corporate hotel programs achieve NetZero targets.

Задачи:

• Lead the product marketing strategy for payments and partnerships across lodging and meetings markets;
• Translate complex payment processes and innovations into clear narratives for decision-makers and users;
• Bridge commercial goals and technical systems through a unified marketing vision;
• Define and lead the go-to-market strategy for Payments across lodging and meetings;
• Develop differentiated messaging for secure, automated, policy-compliant payments;
• Equip Sales, Customer Success, and Partners with materials, training, demos, and positioning;
• Plan and execute cross-channel lifecycle and demand generation campaigns;
• Build and manage thought leadership, digital content, case studies, use cases, product guides, and webinars;
• Align with Product, Sales, Risk/Compliance, Finance Ops, Data, and Integrations teams;
• Provide insights on market trends, regulations, buyer needs, and competitor activity;
• Track payment and revenue metrics, gather feedback, and continuously optimize.

Требования:

• 3–5 Years of proven experience in B2B product marketing within a fintech SaaS environment, with a strong focus on payments;
• Proven ability to develop and execute go-to-market strategies across international markets;
• Expertise in crafting differentiated value propositions for B2B decision-makers;
• Hands-on experience delivering marketing campaigns, content, and enablement materials;
• Ability to align sales and marketing activities across functions;
• Proficiency in market research, buyer-needs analysis, and strategy adaptation;
• Strong written and verbal communication skills;
• Ability to collaborate effectively with product, sales, and marketing teams;
• Comfort using performance data and insights for decision-making;
• Comfort with ambiguity and change in a fast-paced environment;
• Fluent English, written and verbal;
• Nice to have: experience in marketplace or enterprise travel solutions, experience with AI-driven platforms or marketing strategies in digitally transforming industries, additional languages.

Условия:

• The position is based in Berlin, Germany;
• The attractive remuneration is in line with the market;
• Fixed monthly salary;
• Annual or multi-year bonus;
• Necessary work equipment.