Product Marketing Lead

Nash; Deutschland; Vor Ort; EUR 80.000 - 120.000; Vollzeit

Benefits dieser Stelle

Competitive compensation and equity

Flexible paid time off

Health, dental, and vision insurance

Quarterly team on-sites

Zusammenfassung

Nash, a logistics platform powering modern commerce, is seeking a Product Marketing Lead. This role will focus on strategic positioning, narrative development, and launch management while collaborating closely with executive leaders.

The ideal candidate will have over 8 years in product marketing, a curiosity for technology, and experience with AI tools like Claude and Replit. You will help shape the product narrative and build a high-impact, efficient launch system.

Qualifikationen

• 8+ years in product marketing or adjacent roles.
• Demonstrated ability to operate at the intersection of technical, business, and creative.
• Comfortable in data analysis and CRM systems.
• Customer-obsessed with a strong narrative and writing craft.

Aufgaben

• Own positioning and narrative across diverse audiences.
• Lead launches from shaping to post-launch measurement.
• Build the launch system to improve efficiency.
• Partner with Sales and Product as a strategic peer.

Kenntnisse

Strategic thinking

Technical curiosity

Business acumen

Creativity

Customer obsession

Writing craft

Data analysis

Tools

Claude

Replit

Jobbeschreibung

Background

Nash powers the logistics infrastructure behind some of the most recognizable brands in commerce, including Walmart, Urban Outfitters, and 7-Eleven, along with platforms like Shopify and Toast. We are scaling fast, the category is forming around us, and we are building the product marketing function from scratch. We're hiring our first Product Marketing Lead to own positioning, narrative, launches, and the strategic voice of the platform that is becoming foundational to modern commerce.

The Role

This is the strategic seat where positioning, narrative, customer truth, competitive worldview, and launch craft come together. It is also where the next chapter of Nash's product strategy is shaped. Product marketing can take many different forms in different organizations... It can be a function to spit out whitepapers and datasheets, a megaphone for product management, or… it can be something very different: a force multiplier for the whole organization. We're looking for the latter.

You'll report directly to our Chief Growth Officer (whose career has been building and leading marketing, growth, and product organizations at companies like Twilio, Plaid, and Salesforce). You'll work as a peer to our Product Team, and alongside our CEO, our CTO, and a small, senior, fast‑moving cross‑functional group across product, engineering, sales, and growth. The bar for taste, craft, and strategic thinking on this team is high, and the trajectory for someone strong in this seat is significant.

How We Think About PMM

The best PMMs sit at the intersection of three rare skills: technical curiosity, business acumen, and creativity.

You don't need to be a coder, but you need to understand technical implementation, tradeoffs, and be able to talk to a technical audience credibly enough to know what they'll ask next.

You don't need to be a salesperson, but you need to read buying behavior, understand the worldview of the decision‑maker, and articulate the value of the problem we're resolving (not the value of our product). You talk in the language of the customer, not the language of our company.

You don't need to be a designer or a copywriter, but you need to write narratives with emotional resonance, position with clear differentiation, and find the experiment, the data, or the execution model that actually moves the needle.

The skills are hard enough to find in one person. The harder bar is what you do with them. Great PMM teams are not measured on what they did. They are measured on what they got the company to achieve together. They don't ask the org to enable them. They enable the org. They earn strategic influence by inspiring the company with a common vision, and then get the whole company pulling together in the same direction.

How We Work: AI‑Native, By Default

Product marketing at Nash is AI‑native and builder‑led. We're looking for a PMM who has fundamentally rewired their workflow around AI, not someone who occasionally uses ChatGPT to clean up an e‑mail. Someone who reaches for Claude, Claude Code, Claude Cowork, Replit, and whatever ships next week as instinctively as they reach for a Google doc.

The reason is straightforward: the speed and surface area of what one product marketer can produce has changed by an order of magnitude in the last eighteen months. Customer interview synthesis, competitive teardowns, narrative iteration, message testing at scale, launch asset production, sales enablement, internal narrative documents: every loop has compressed. We want someone who feels that in their bones and uses it to compound their craft, not replace it.

We still deeply value the soul, the originality, the conviction, and the taste that can only come from a real product marketer who has actually sat with hundreds of customers and built a worldview. But we need to pair that with the velocity AI brings, so insight reaches the org and the market while it still matters.

In practice this looks like having Claude synthesize forty customer calls into the real patterns (and dampening the lone noisy ones) before you write the narrative, running ten message variants against synthetic personas before you brief the real ones, prototyping a launch landing page in Replit on the same day you finalize the positioning, building a competitive intel system that updates itself, and treating prompt craft, model choice, and tool‑chaining as part of your PMM practice.

If your reaction to a new AI tool is curiosity and a Saturday afternoon experiment, you'll fit here. If you believe AI will never replace , you probably won't.

What You’ll Do

• Own Nash’s positioning and narrative across audiences: enterprise retailers, grocers, pharmacies, restaurants, healthcare, platforms, partners, and the broader category we're shaping
• Lead launches end to end, from shaping what gets built and when, through messaging, assets, sales enablement, and post‑launch measurement of whether the launch actually moved the business
• Be the most authoritative voice on the customer inside Nash. Distill the full breadth of customer signal into the patterns that matter, so Product can build against truth and Sales can sell against reality
• Own competitive intelligence: a living worldview on every competitor that matters, refreshed continuously, that a Sales rep can use in a deal at 4 pm on a Friday
• Build the launch system itself (the cadence, the rituals, the templates, the prompts, the playbooks) so each launch compounds rather than getting reinvented
• Partner with Sales as a strategic peer. Be the deepest student of our market, our buyers, and the problems they're actually trying to solve, and the best teacher of it across the org. But also build the system so your knowledge scales without you: living competitive intel, talk tracks grounded in real customer signal, enablement that a rep can pull from at 4 pm on a Friday without pinging anyone. The best PMM isn't the one who answers every ping. It's the one who built the system that made most of them unnecessary.
• Partner with Product as a peer. Challenge the roadmap with customer signal, shape what we build, not just how we describe it
• Equip the org. Pricing, packaging, deal desk, content, web, sales plays: make Nash collectively faster and sharper at every customer touchpoint
• Build and grow the PMM function over time as Nash scales

Requirements

• 8+ years in product marketing or adjacent roles, with shipped work at a high‑growth B2B technology company that you can defend in detail (the decisions, the tradeoffs, the outcomes)
• Demonstrated ability to operate at the intersection of technical, business, and creative, not just one of the three
• Has owned positioning and launches for a complex platform product (infrastructure, fintech, devtools, data, logistics) where the buyer is technical and the stakes are real
• Active, daily use of Claude (or equivalent LLM) and AI prototyping tools like Replit as the core of your workflow of how you actually get things done, not just a copy‑editing tool
• Strong narrative and writing craft. You can hold a worldview in your head and turn it into copy that sticks
• Comfortable in the data. Funnel, deal, pipeline, win/loss; happy to sit in a CRM and pull the truth yourself rather than wait for a dashboard
• Customer‑obsessed. You measure your week by how many real customer conversations you had, not how many decks you produced
• Strong opinions, communicated clearly, updated quickly when the evidence changes
• Has built or scaled a PMM function before, or is genuinely ready to do so for the first time
• Bonus: prior experience in logistics, commerce infrastructure, or B2B platforms with a technical buyer; time spent as a PM or in a customer‑facing role earlier in your career; built and shipped your own side project using AI tools
• Location: Hybrid remote/in‑office, Bay Area preferred, Fully remote considered for the right candidate

How to Apply

• Send us your resume, a portfolio or links to launches and positioning work you've owned, and a short note on the launch or narrative you're most proud of and why. If you'd rather skip the cover letter and send a Loom walking us through a piece of work, or a Replit prototype of the Nash homepage you'd build instead of ours, that is very much encouraged.

More about Nash

Nash is the platform that powers modern logistics.

Commerce has inverted. For decades, customers came to where products and services were. Now products and services come to them, on their terms, in real time. That shift has turned every company into a logistics company, even though almost none of them were built to be one. Couriers, fleets, gig workers, parcel carriers, in‑store labor, and increasingly autonomous systems all have to be coordinated in real time, against tighter windows and rising expectations, with hard‑fought customer trust on the line.

Nash unifies decisioning, execution, and capacity into a single programmable platform. Real‑time, AI‑native intelligence determines what should happen, operational control executes it, and the platform dynamically orchestrates capacity from any source: a company’s own fleets, partners, or the Nash delivery network. Whether a job involves a courier, a gig driver, an internal fleet, a store employee, a technician, or an autonomous vehicle, Nash selects the right resource and manages execution through completion.

We power delivery and logistics for some of the most recognizable brands in commerce, including Walmart, Urban Outfitters, 7‑Eleven, and Woolworths, alongside platforms like Shopify and Toast. Over the next decade, logistics will become as foundational to commerce as payments, cloud, and connectivity. Nash is the platform that powers it.

Nash was founded in 2021 by Mahmoud Ghulman (2x Founder, MIT) and Aziz Alghunaim (2x Founder, 2x YC, Ex‑Palantir, MIT) and is backed by Y Combinator, a16z, and other top investors. We are headquartered in San Francisco.

What You’ll Love About Us

• Early‑stage, well‑funded startup – directly impact the company and grow your career!
• Quarterly broader team on‑sites to bond with teammates
• Competitive compensation and opportunity for equity
• Flexible paid time off
• Health, dental, and vision insurance