We are looking for an experienced minded Product Innovation Engineer to drive product innovation for Microwave & Oven Appliances (MOA) team in the Midea Europe R&D Center.
Based in Europe, you will act as a key bridge between European market needs and Midea’s global R&D and product development teams in China. You will combine strong technical and R&D expertise with a deep understanding of consumer needs, market trends and competitive landscapes to identify new product opportunities and translate them into actionable product concepts and technical requirements.
This is a highly cross-functional role. You will work closely with European market teams, Sales & Marketing, customers, R&D, industrial design, engineering, quality, sourcing and Midea HQ to drive innovative products from market insight and concept development through validation and commercialization.
Key Responsibilities
- Monitor European consumer trends, cooking habits, lifestyle changes and emerging product needs related to microwave and oven appliances.
- Conduct market, competitor and technology analysis to identify opportunities for product innovation and differentiation.
- Collect and translate feedback from European customers, consumers, retailers, Sales & Marketing teams and other market stakeholders into product requirements.
- Identify unmet consumer needs and emerging trends and turn them into actionable innovation opportunities.
- Benchmark competitors and best-in-class products across European markets.
- Lead and support the development of new product concepts for the European market, from initial ideation through concept validation.
- Define product concepts, key features, value propositions and technical requirements based on market needs and business objectives.
- Evaluate the technical feasibility, cost, competitiveness and potential customer value of new product ideas.
- Identify and introduce new technologies, functions, materials and solutions that can enhance product performance, user experience and market differentiation.
- Develop and maintain a forward-looking product innovation pipeline and contribute to the product roadmap for the European market.
3. Bridge Between Europe and Midea HQ
- Act as the key technical and product innovation interface between European teams and Midea’s HQ R&D and product development organizations in China.
- Translate European market requirements into clear and actionable technical/product requirements for HQ R&D teams.
- Challenge and support HQ development proposals from a European market and consumer perspective.
- Facilitate effective communication and alignment between European stakeholders and HQ throughout the product development process.
- Ensure that European market requirements, regulatory considerations, user expectations and competitive positioning are properly reflected in product development.
- Lead or coordinate cross-functional product innovation projects from concept to launch.
- Work closely with R&D engineering teams to assess technical solutions, prototypes and product performance.
- Participate in design reviews, prototype evaluations, testing and product validation.
- Provide technical and market input throughout the development process and ensure that key product requirements are achieved.
- Identify potential technical or market risks at an early stage and drive appropriate solutions together with relevant teams.
- Support successful transition from product development to mass production and market launch.
5. Cross-functional Collaboration
- Work closely with Sales & Marketing, Product Management, R&D, Quality, Sourcing, Manufacturing and other functions to ensure successful product development.
- Support product launch activities by providing technical and product knowledge to Sales & Marketing teams.
- Represent MOA R&D/Product Innovation in customer meetings, product demonstrations, trade fairs and other relevant external activities when required.
- Build strong working relationships with internal and external stakeholders across Europe and China.
Your Profile
- Bachelor’s or Master’s degree in Mechanical Engineering, Electrical Engineering, Electronics, Mechatronics, Product Design, Industrial Engineering or a related technical discipline.
- 10+ years of relevant professional experience in product development, R&D, product innovation, product management or engineering within the home appliance, consumer electronics or related industries.
- Strong understanding of microwave ovens, ovens, cooking appliances or adjacent home appliance technologies.
- Strong understanding of European consumer needs, market trends and competitive product landscapes.
- Proven ability to translate customer and market requirements into technical/product requirements.
- Experience working with international R&D teams and/or global headquarters is highly preferred.
- Strong project management and cross-functional coordination skills.
- Excellent communication and stakeholder management skills, with the ability to influence technical and commercial stakeholders.
- Strong analytical and problem-solving capabilities with a customer- and innovation-oriented mindset.
- Willingness to travel within Europe and occasionally to China.
- Fluent English is required. German and/or Chinese language skills would be an advantage.
What We Offer
- The opportunity to play a key role in shaping the next generation of Microwave & Oven Appliances for the European market.
- A highly international working environment connecting European market teams with Midea’s global R&D organization.
- High visibility and direct exposure to both European market requirements and Midea HQ.
- The opportunity to influence product strategy and innovation from the early concept stage through commercialization.
- A dynamic environment with significant opportunities to develop and implement new technologies and product concepts.