Performance Marketing Manager (m/f/d) - Munich

Online Birds GmbH; München; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

Online Birds GmbH in Munich is seeking a Performance Marketing Manager to independently manage projects for hotel clients. This role involves developing cross-channel strategies and optimizing campaigns on platforms like Google Ads and Meta Ads.

The ideal candidate has at least two years of experience in performance marketing and is passionate about leveraging AI tools for improved results. Strong communication skills in both German and English are essential for collaboration.

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Qualifikationen

• 2+ years of experience in performance marketing focusing on SEA and paid social campaigns.
• Strong understanding of data-driven marketing principles.
• Confident in speaking German and English.

Aufgaben

• Manage performance marketing projects for hotel clients.
• Develop cross-channel paid media strategies.
• Optimize performance marketing campaigns across various platforms.
• Analyze KPIs and derive actionable optimizations.
• Conduct A/B tests for continuous improvement.

Kenntnisse

Project Management

Performance Marketing

Google Ads

Data Analysis

Team Communication

AI Tools

Ausbildung

Bachelor's or vocational qualification in Business Administration or related field

Tools

Google Analytics 4

Google Tag Manager

Looker Studio

Jobbeschreibung

Responsibilities

• Project Management & Client Ownership: You independently manage performance marketing projects for hotel clients and serve as the primary point of contact for strategic and operational topics.
• Campaign Strategy & Execution: You develop cross‑channel paid media strategies for renowned hotels in the 3* to 5*S segment – data‑driven, creative, and audience‑focused.
• Operational Campaign Management: You plan, manage, and optimize performance marketing campaigns across platforms such as Meta, Instagram, LinkedIn, TikTok, Google Ads, and Microsoft Ads.
• Budget Management & Performance Optimization: You efficiently manage campaign budgets, analyze KPIs, and derive actionable optimizations to increase performance, lead generation, and bookings.
• Analysis, Tracking & Reporting: You use tools such as Google Analytics, Google Tag Manager, and Meta Business Manager, translating performance data into clear, actionable insights for clients and internal teams.
• Testing & Continuous Improvement: You conduct A/B tests for ads, audiences, creatives, and landing pages, continuously refining campaigns to maximize results.
• AI Expertise & Data‑Driven Optimization: You have a strong understanding of AI applications in performance marketing and leverage relevant tools to improve planning, analysis, and optimization – from generating creative and keyword ideas to automating repetitive tasks.
• Teamwork & Stakeholder Communication: You collaborate closely with internal teams, external partners, and hotel clients to ensure seamless project execution and successful outcomes.
• Innovation & Service Development: You actively contribute new ideas and help shape the further development of performance marketing services, processes, and products.

Qualifications

• Education: Bachelors or vocational qualification in Business Administration, Media, Marketing, or related field, or relevant hotel/tourism industry experience (e.g., vocational training, dual‑study program).
• Professional Experience: At least two years in performance marketing, preferably focusing on SEA and paid social campaigns.
• Paid Media Expertise: Hands‑on experience with Google Ads and/or Meta Ads and strong understanding of data‑driven marketing principles.
• Tracking & Analytics Skills: Experience with Google Analytics 4, Google Tag Manager, and Looker Studio.
• Analytical Mindset: Structured, independent work style with a clear overview even when managing complex campaigns and multiple priorities.
• AI Enthusiasm: Passionate about AI tools and emerging technologies, actively integrating them into daily work to improve efficiency and results.
• Strong Communication Skills: Enjoy collaboration and communication with internal teams and external clients, confident speaking German and English.
• Hands‑On Mentality: Proactive team player with high initiative, ownership, and a solution‑oriented approach.

Equal Opportunity Employer

We value diversity and therefore welcome all applications – regardless of gender, nationality, ethnic and social origin, religion/belief, disability, age and sexual orientation and identity.