Paid Search Consultant

Making Science; Hamburg; Vor Ort; EUR 65.000 - 110.000; Vollzeit

Benefits dieser Stelle

Modern central office

Creative outreach

Team spirit and community atmosphere

Training and coaching

Talent onboarding

Zusammenfassung

Making Science in Hamburg is seeking an experienced SEM Strategist to act as strategic consultant for large national and international accounts, shaping paid search strategies across Google Ads, Search Ads 360, and Bing Ads. You will design AI testing roadmaps, manage client objectives, and drive optimization through automation, AI tools, and data insights, collaborating with internal teams and clients.

Fluent German and C1 English required, four years in marketing agencies, strong project

Qualifikationen

• At least 4 years of experience in marketing agencies or clients, focused on Paid Search campaigns.
• Experience leveraging Generative AI to optimize ad copy and strategy.
• Proficient with AI tools to create high-quality creative assets and testing.
• Strong analytical skills and client management capabilities.
• Fluent in English (C1) and German (C2 preferred).

Aufgaben

• Act as strategic consultant for national and international large accounts for SEM strategies.
• Create, manage and track search advertising campaigns across Google Ads, Search Ads 360, and Bing Ads.
• Design AI testing roadmaps and implement custom automation scripts.
• Manage Business Manager and other platforms in depth.
• Collaborate with clients to define objectives and follow up on roadmaps.
• Maintain daily client communication to review campaigns and results, proposing innovations.
• Seek efficiency through process improvements and new technologies.

Kenntnisse

Paid search management

AI optimization

German language

English (C1)

Project coordination

Client management

Data analysis

Automation workflows

Strategic consulting

Tools

Google AI Studio

NotebookLM

Zapier

Make

N8N

Jobbeschreibung

About Making Science

Making Science is an international digital acceleration company with over 1,200 experts across 15 markets, including Spain, Portugal, Mexico, Colombia, France, Italy, the UK, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia, and the USA. As a proud consulting partner of Local Planet — the world’s premier network of independent media agencies — we deliver a suite of digital, technology, and performance marketing services to a global clientele. Our expertise spans digital marketing and MarTech, software and cloud solutions, artificial intelligence, and SaaS, all underscored by a relentless pursuit of innovation.

Making Science was ranked 15th in the FT1000: Europe's Fastest-Growing Companies 2023. Committed to making a positive impact, Making Science actively engages in various ESG initiatives. We’ve joined forces with the Climate Pledge, the United Nations Global Compact, and Pledge1%, dedicating resources and efforts to support non-profit organizations. Through these endeavors, we are committed to driving meaningful change for a brighter, more sustainable future.

As part of its commitment to innovation, Making Science offers its clients end-to-end capabilities required for consulting, development, integration, and maintenance of advanced IT solutions. Our global network of delivery hubs not only fosters job growth but also serves as an incubator for cultivating top-tier tech talent, fueling projects that accelerate transformation and modernisation.

Our team is composed of digital native professionals, who have a wide knowledge in the different stages and disciplines of the digital transformation: Digital Strategy, Infrastructures, Software Development, Creativity and UX/UI Design, Digital Marketing, and Big Data.

Making Science is People Centric, and we actively bet on our employees! We believe that they are the key to any successful business, and therefore, our greatest asset. We strive to provide daily learning opportunities for those who work with us and their colleagues. It is also really important that they enjoy what they do, and have positive experiences. We want our employees to feel proud of their accomplishments, and that they belong to a company that is in constant growth, because each person’s contribution is essential to achieve our success.

We believe in the power of diversity and the value of inclusion.

At Making Science, our unique experiences, backgrounds, and perspectives are what drive our innovation and success. We are dedicated to providing an equitable hiring process and an inclusive work environment where all individuals are respected and feel they belong. Join us and bring your whole self to work!

Some details about your department

The Advertising Department guarantees an increase in the volume of our clients' businesses through advertisements on different platforms: search engines, social media, affiliation, media, programmatic, among others (Google Ads, Facebook Ads, Instagram Ads, Twitter, LinkedIn, Amazon, Microsoft Advertising, Programmatic, Affiliation, Media). We always work in the different phases of our clients' Customer Journeys. Our DNA is to rely on innovation and technology to be efficient with our clients' investments, and to know how to direct messages to potential users at the right place and at the right time. Measurement is key, because it allows us to reach our clients' business data.

In Advertising, we are not about words, we are about results. Since we are a large team, we always work to promote teamwork and learning from each other. We welcome challenges with a smile on our faces, and we believe that our positive energy promotes good results for our clients. We are a winning team, and we have a great time working as a team. We always challenge ourselves, to foster professional and personal growth.

What we’d like you to do

• Act as a strategic consultant to different national and international large accounts for all their SEM Strategies.
• Create strategies on the main searchers. Create, manage and track search Ads campaigns on Google Ads, Search Ads 360 and Bing Ads.
• Design AI testing roadmaps and implement custom automation scripts.
• Manage Business Manager and other platforms in depth.
• Work closely with the clients to define objectives and follow-up on agreed roadmaps.
• Maintain daily communication with the clients to review campaigns, results, and propose innovative strategies. Participate actively in meeting with clients.
• Responsible for seeking efficiency and resolving it through process improvement and implementation of new technologies or improvement in their use

What we’d like you to bring

• We are looking for someone who is proactive and eager to learn, with the ability to adapt to new challenges with a positive attitude.
• At least 4 years of experience performing similar tasks in other marketing agencies or clients, focused on the execution and management of Paid Search campaigns, leveraging Generative AI (Gemini, ChatGPT, Claude) to optimize ad copy and strategy.
• Strong proficiency in visual Generative AI tools (Midjourney, Nano Banana) to conceptualize and create high-quality creative assets for campaigns.
• Demonstrated ability to prioritize tasks and manage multiple simultaneous requests across projects, using automation workflows (Zapier, Make, N8N) to reduce manual workload.
• Technical familiarity with AI development environments (Google AI Studio) and RAG tools (NotebookLM) to build custom solutions and manage knowledge bases efficiently.
• Strong critical thinking and problem-solving skills, with a strategic mindset and a hands‑on approach to tackling challenges utilizing Agent Space and LLMs.
• Strong analytical skills, with a knack for working with data and generating insights supported by AI models.
• Excellent communication and client management skills, with the ability to collaborate effectively with both internal teams and clients.
• Experience in project coordination and management, with a keen eye for detail.
• You have a C1 level of English, both spoken and written.
• Fluent in German both spoken and written.

Nice to have / Plus:

• Strong proficiency in visual Generative AI tools (Midjourney, Nano Banana) to conceptualize and create high-quality creative assets for campaigns.
• GA4: Basic and Advanced Concepts for Cross-Channel and Business-Level Analysis.

Perks of joining us

• Modern central office
• Creative outreach
• Team spirit and community atmosphere
• Training and coaching
• Talent training and onboarding from our employees
• Transparent culture
• Transportation ticket subsidy
• Gym membership subsidy
• International exchange (LocalPlanet)
• Gifts for anniversaries and at the end of probationary period.
• Parties and team events
• Social engagement