Offline (ATL) Marketing Manager (m/f/d)

DCMN; Berlin; Hybrid; EUR 60.000 - 90.000; Vollzeit

Benefits dieser Stelle

Flexible working hours

Hybrid work mode

Unlimited vacation days

Equipment to work from anywhere

JobRad

Urban Sports Club membership

Regular team and company events

Zusammenfassung

DCMN is seeking an Offline Marketing Manager to lead TV, VOD, (D)OOH, and radio campaigns for German and international clients. You will connect performance with brand KPIs, advise on scaling digital brands using data-driven strategies, and nurture lasting client relationships to drive real growth.

You will operate in a hybrid setup with flexible hours from Berlin or Munich, bringing two years+ of offline marketing experience and a proactive, entrepreneurial mindset.

Qualifikationen

• At least 2 years of working experience in Offline Marketing for digital brands and/or DRTV.
• Good knowledge of the German media market (audience measurements, sales houses, planning and buying).
• Strong analytical skills and affinity for working with numbers and Excel.
• Knowledge of the main German planning tools (TV Control) and competitor analysis tools (Nielsen).
• Entrepreneurial and proactive mindset, hands-on attitude.
• Excellent understanding of short-/mid-/and long-term campaign impact and the correlation of relevant KPIs.

Aufgaben

• Take full responsibility for assigned clients and their ATL campaigns (TV, VOD, (D)OOH, radio).
• Advise digital brands on opportunities to scale with data-driven marketing.
• Plan, buy, control and optimize clients’ German and international ATL campaigns.
• Prepare campaign reporting based on attribution tools.
• Interpret campaign results and discuss them with clients at an advanced level.
• Build long-term relationships with international clients and partners.
• Communicate our vision to potential new clients and stakeholders.
• Support team members and share knowledge and best practices.

Kenntnisse

Offline marketing

TV & VOD planning

Data-driven advertising

Advanced Excel

German media market knowledge

Analytical mindset

Negotiation skills

Tools

TV Control

Nielsen

Jobbeschreibung

We’re a growth and media agency partnering with some of the most exciting digital brands in Europe, the US, and Asia. We plan, buy, and optimize advertising across all channels – from TV and OOH to online and programmatic – to drive measurable growth.

We’re looking for an Offline Marketing Manager (m/f/d) to lead campaigns across TV, VOD, (D)OOH and radio in Germany and international markets. You’ll connect performance and brand KPIs with analytical precision, advise digital brands on how to scale effectively, and build lasting relationships with clients to drive real impact.

Please note:

This position is initially offered as a fixed-term contract for one year, with the possibility of extension depending on business needs and mutual fit.

You will be working in:

Fluent English is essential. German is a big plus, and any additional language is a bonus.

How you will make an impact:

• Full responsibility for assigned clients and their ATL marketing campaigns (TV campaigns, VOD, (D)OOH, radio,…).
• Advise digital companies about opportunities to scale their business with data-driven and intelligent marketing campaigns.
• Plan, buy, control and continuously optimize clients’ German and international ATL marketing campaigns.
• Prepare comprehensible campaign reporting, based on third-party attribution tools.
• Analysis and interpretation of campaign results, ability to explain them to clients and discuss the results with them on an advanced level.
• Build good, yield-rich, and long-term relationships with our international clients and partners.
• Effectively communicate and convey our vision and philosophy to potential new clients and stakeholders.
• Supporting other team members, and sharing knowledge and best-case practices.

Skills you will need to be successful:

• At least 2 years of working experience in Offline Marketing for digital brands and/or DRTV.
• Good knowledge of the German media market (audience measurements, sales houses, planning and buying…)
• Strong analytical skills and affinity for working with numbers and Excel.
• Knowledge of the main German planning tools (i.e. TV Control) and competitor analysis tools (i.e. Nielsen)
• Entrepreneurial and proactive mindset, hands-on attitude.
• Excellent understanding of short-/mid-/and long-term campaign impact and the correlation and connection of relevant performance and brand KPIs.
• Efficient and result-oriented working style.
• Practical work experience within a startup and/or in the field of marketing for digital brands is a big plus.
• Good negotiation skills are a plus.

What we offer:

• Flexible working hours and a hybrid work model - work from our cosy Berlin or Munich office, from home, or from anywhere around the globe.
• Unlimited vacation days: reset, pursue your interests, and spend quality time with the people who matter to you.
• Equipment to work from wherever you prefer, available for personal use too.
• JobRad: lease a bike (or e-bike) through us and get moving, whether it's your daily commute or weekend adventures.
• Urban Sports Club membership with a company contribution, so you can stay active with access to gyms, fitness classes and sports facilities across the city.
• Regular team and company events that bring everyone together to celebrate wins and build real connections.

Don’t worry if you don’t meet every single requirement. We believe potential and passion matter just as much. Think of the rest as opportunities to learn and grow with us!

DCMN is an equal opportunity employer and committed to hiring talented and qualified individuals with diverse backgrounds. We believe that the celebration of diversity, unique backgrounds, qualities, and cultures enrich the learning and productivity within our business, and encourage that this is always the case.