Media Planner

Unlockhealth; Deutschland; Vor Ort; EUR 45.000 - 60.000; Vollzeit

Zusammenfassung

Unlockhealth is seeking a Media Planner to drive advertising campaigns that align with client objectives and consumer behavior. This role involves conducting market research to build audience personas and creating actionable media plans across multiple channels.

You will collaborate directly with clients and the agency team to manage media plans, interpret data, and utilize AI tools for optimizing audience segmentation and insights.

Qualifikationen

• Strong analytical skills to interpret media data and competitive activity.
• Experience in developing comprehensive media plans is essential.
• Collaboration skills for strong relationships with clients and teams.

Aufgaben

• Develop and manage comprehensive media plans for assigned clients.
• Conduct market research and analyze audience data for media planning.

Kenntnisse

Analytical skills

Media consumption interpretation

AI tool utilization

Tools

ChatGPT

Gemini

Jobbeschreibung

The Role

As a Media Planner, you are a key team member helping drive our advertising campaigns, bridging the gap between client business objectives and consumer behavior. You will conduct deep market research and analyze audience data to build precise personas, translating these insights into actionable media plans across a full mix of digital, social, programmatic, traditional, and emerging channels.

This fast-paced role requires strong analytical skills to interpret media consumption data, competitive activity, and campaign results. You will bring a collaborative mindset to building strong relationships within the agency and directly with clients. Additionally, you are comfortable leveraging AI tools (like ChatGPT or Gemini) to optimize workflows, sharpen audience segmentation, and uncover deeper insights.

What You'll Do

• Work directly with the manager to develop and manage comprehensive media plans for all assigned clients, owning the process from initial strategy through execution.