Marketing Manager – IVF Genetic Testing

Vitrolife Group; Deutschland; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Benefits dieser Stelle

Paid Time Off

401(k) with Employer Match

Medical, Dental, Vision

IVF Coverage

Flexible Spending & Health Savings Account

Zusammenfassung

Vitrolife Group is seeking a Marketing Manager for IVF Genetic Testing to lead strategic marketing initiatives across multiple product groups. This role involves developing regional marketing strategies, product messaging, and commercial enablement to ensure market success in a complex and technical field.

The ideal candidate will understand IVF workflows and genetic testing, with excellent communication and planning skills, and will work closely with sales and clinical teams. The position offers comprehensive benefits including medical coverage and paid time off.

Qualifikationen

• Experience managing technical product lines and supporting product launches.
• Strong understanding of IVF workflows and genetic testing applications.
• Excellent communication, presentation, and strategic planning skills.

Aufgaben

• Develop and execute regional marketing strategy for genetic testing.
• Create marketing materials including white papers and digital campaigns.
• Conduct voice of customer research with physicians and embryologists.

Kenntnisse

Strategic marketing

IVF workflows

Genetic testing

Communication skills

Content development

Ausbildung

Bachelor’s degree in Marketing, Life Sciences, or related field

Tools

Salesforce

Marketing analytics tools

Jobbeschreibung

Location: Remote

Position Summary

The Marketing Manager IVF Genetic Testing leads strategic marketing initiatives across PGT A, PGT M, PGT SR, EMMA ALICE, ERA, and emerging genomic technologies supporting reproductive medicine. This role is responsible for building market awareness, driving demand, and enabling commercial success in a highly technical and clinically sensitive environment.

The ideal candidate combines knowledge of IVF workflows and genetic testing with strong capabilities in messaging, content development, product launches, and customer insights. This role serves as a key bridge between commercial teams, clinical scientists, and genetic counselors to ensure accurate and compelling communication with clinicians, embryologists, and patients.

Key Responsibilities

Marketing Strategy and Market Development

• Develop and execute regional marketing strategy for genetic testing and genomic services
• Define segmentation and positioning across IVF clinics, embryology labs, and genetic counseling networks
• Build annual marketing plans and track performance to drive demand and revenue growth

Product Messaging, Content and Brand Development

• Develop scientifically accurate and differentiated messaging aligned with clinical evidence and regulatory requirements
• Create marketing materials including white papers, case studies, presentations, digital campaigns, and educational content
• Translate complex genetic data into clear and meaningful customer value

Commercial Enablement

• Partner with sales to deliver training, tools, and competitive positioning
• Develop resources such as ROI tools, workflow guides, and objection handling materials
• Provide ongoing competitive intelligence and field insights

Product Launch and Execution

• Lead go to market strategy and execution for new assays, platform updates, and enhancements
• Coordinate cross functional alignment across clinical, regulatory, product, and counseling teams
• Monitor launch performance and adjust based on adoption, turnaround time trends, and feedback

Customer Insight and Clinical Engagement

• Conduct voice of customer research with physicians, embryologists, lab leaders, and genetic counselors
• Build strong relationships with key opinion leaders to support credibility and evidence development
• Lead advisory boards, webinars, and scientific engagement initiatives
• Analyze usage data and reporting trends to refine strategy and messaging

Qualifications

Required

• BBachelor’s degree in Marketing, Life Sciences, or related technical field, or equivalent experience in an IVF environment
• Experience managing technical product lines and supporting product launches
• Strong understanding of IVF workflows and genetic testing applications
• Excellent communication, presentation, and strategic planning skills

Preferred

• Experience working with embryology or genetic testing key opinion leaders
• Familiarity with CRM systems such as Salesforce and marketing analytics tools
• Ability to translate scientific concepts into clear and compelling messaging

Benefits

• Paid Time Off and 10 Paid Holidays
• 401(k) with Employer Match
• Medical, Dental, Vision
• IVF Coverage to support family building needs
• GAP Insurance
• Basic Life and AD&D Coverage
• Short- and Long-Term Disability
• Optional AFLAC Supplemental Policies
• Employee Assistance Program (EAP)
• Flexible Spending & Health Savings Account

An offer of employment is contingent on the successful passing of a background check. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.