Marketing Manager (Content & Events) (m/f/d)

Happyhotel; Offenburg; Vor Ort; EUR 55.000 - 85.000; Vollzeit

Benefits dieser Stelle

Flexible hours

Hybrid work model

Hansefit

Bike leasing

Team events

Workation opportunities

Learning budget

AI tools access

Zusammenfassung

Happyhotel is seeking a Marketing Manager (Content & Events) to turn strategy into execution, collaborating with the Head of Marketing and Product Marketing. You will shape content, plan events, and lead cross-functional campaigns that reach hotel decision-makers.

You will drive distribution across blogs, social media, newsletters, and partner channels, leveraging AI tools to accelerate creation and planning in a fast-growing startup.

Qualifikationen

• 3+ years in content or event marketing in a B2B setting.
• Strong writing and communication to translate complex topics.
• Experience supporting trade fairs, conferences, and webinars.

Aufgaben

• Own content engine: create, repurpose, publish content and distribute it across channels.
• Collaborate with subject matter experts to turn hospitality, revenue management, and AI topics into engaging content.
• Plan and coordinate trade fairs, conferences, webinars, customer and partner events.
• Coordinate with stand builders, designers, vendors, and stakeholders for trade fair delivery.
• Manage website content, landing pages, and digital touchpoints with Product Marketing and Demand Gen.
• Drive distribution across social media, newsletters, and partner channels; enable repurposing workflows.
• Coordinate cross-functional marketing projects and keep timelines and deliverables on track.
• Leverage AI tools to accelerate content creation, research, event planning, and execution.

Kenntnisse

Content marketing

Event marketing

B2B marketing

AI tools usage

Tools

ChatGPT

Claude

Gemini

Jobbeschreibung

Your Role

As Marketing Manager (Content & Events), you turn marketing strategy into execution. Working closely with our Head of Marketing, Demand Generation Manager, and Product Marketing Manager, you help bring the happyhotel brand to life through exceptional content, events, and marketing initiatives. From trade fairs and webinars to website content and customer stories, you ensure our message reaches the right audience and is executed with excellence.

Your Responsibilities

• Own our content engine and create, repurpose, publish, and work with our Demand Generation Manager to distribute content across blogs, social media, newsletters, webinars, case studies, videos, and sales assets.

• Collaborate with internal subject matter experts and transform complex hospitality, revenue management, and AI topics into engaging content that resonates with hotel decision-makers.

• Plan and coordinate trade fairs, conferences, webinars, customer events, and partner events from preparation to execution.

• Work closely with stand builders, designers, vendors, and internal stakeholders to ensure our trade fair presence, branding, messaging, and event materials are delivered professionally and consistently.

• Manage and continuously improve website content, landing pages, and digital customer touchpoints together with Product Marketing and Demand Generation.

• Drive content distribution across social media, newsletters, partner channels, and content repurposing workflows.

• Coordinate cross-functional marketing projects and ensure timelines, stakeholders, and deliverables stay on track.

• Leverage AI tools such as ChatGPT, Claude, Gemini, and other emerging technologies to accelerate content creation, research, event planning, and operational execution.

Your Profile

• 3+ years of experience in content marketing, event marketing, or a broad B2B marketing role, ideally within SaaS, technology, hospitality, or a similar environment.

• Strong writing and communication skills with the ability to transform complex topics into clear, engaging, and customer-focused content.

• Experience supporting trade fairs, conferences, webinars, customer events, or other marketing initiatives.

• Strong organizational and project management skills with the ability to coordinate multiple stakeholders and priorities simultaneously.

• Hands-on mentality with a strong sense of ownership and execution.

• Experience using AI tools such as ChatGPT, Claude, Gemini, or similar solutions in your day-to-day work.

• Comfortable working in a fast-growing startup environment and collaborating across Marketing, Product, Sales, Customer Success, and external partners.

What We Offer

• Flexible working hours in a hybrid work model.

• A dynamic startup environment with plenty of room for creativity, ownership, and personal growth.

• Flat hierarchies, short decision-making paths, and the opportunity to make a real impact from day one.

• A highly motivated and supportive team that enjoys building great things together.

• Regular feedback, personal development opportunities, and dedicated learning budgets.

• Attractive employee benefits including Hansefit, bike leasing, team events, workation opportunities, and additional perks that support your work-life balance.

• Access to modern AI tools and an AI-first work environment where experimentation, automation, and continuous improvement are encouraged.

• The chance to help shape the future of hospitality technology and work on products powered by AI, automation, and innovation.

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