Lead Marketing Manager, Public Sector

Clio; Deutschland; Vor Ort; EUR 90.534 - 122.581; Vollzeit

Benefits dieser Stelle

Hybrid work environment

Health benefits

Dental & Vision insurance

Counseling benefit

RRSP matching

RESP contributions

Clioversary program

Zusammenfassung

Clio is seeking a Senior Marketing Manager, Government to lead the go-to-market strategy for government segments within the legal industry. You will drive multi-channel programs, partner with sales, and align partners to expand adoption among public sector legal teams.

The role requires 7–10+ years in marketing with public sector experience, plus strong analytical, communication, and writing skills to navigate long procurement cycles and multi-stakeholder environments.

Qualifikationen

• 7-10+ years in marketing/demand generation with public sector experience.
• Understanding government procurement processes and public sector buying dynamics.
• Experience activating government resellers and channel partners on GTM strategies.
• Strong analytical skills and experience measuring data-driven marketing programs.
• Ability to manage multiple projects with deadlines.
• Excellent communication, presentation, and writing skills for institutional buyers.
• Experience marketing across online and offline channels to drive leads and pipeline.

Aufgaben

• Develop Clio's growth strategy for government legal teams across federal, state/provincial, municipal entities.
• Design and execute multi-channel programs for government buyers, considering long cycles and procurement rules.
• Build awareness and credibility with government legal audiences via content, events, and partnerships.
• Align Government Channel Partners and Resellers on integrated GTM strategy.
• Analyze marketing and sales funnel for government segment and reduce friction to improve conversion.
• Partner with Sales, Revenue Ops, and Marketing to align messaging and drive results.
• Develop deep understanding of government buyers and share insights across the team.
• Maintain scalable end-to-end programs with clear government growth targets.

Kenntnisse

Public sector marketing

Demand generation

Government audiences

Multi-stakeholder navigation

Jobbeschreibung

Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.

We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.

Summary:

We are currently seeking a Senior Marketing Manager, Government to join our growing Marketing team. This is a unique role designed to build and lead Clio's go-to-market strategy for fast growing and high-value segments in the legal industry: in-house legal teams within federal, state/provincial, municipal government organizations, public defenders, and legal aid organizations.

We're looking for a candidate based in the Greater Washington, D.C. area, including candidates located in nearby regions of Maryland or Virginia who can commute regularly into Washington, D.C.

What your team does:

The Marketing team is a high-profile, high-impact function and the primary driver of Clio's revenue growth. We lead strategic campaigns and initiatives that attract, engage, and convert target segments across the legal industry.

Although Clio is the world's leading legal software used by over 400,000 legal professionals, the government segment represents a new, significant, and largely untapped opportunity. Your work in this segment will have an immediate and meaningful impact — and we have best-in-class technology, budgets, and an outstanding team to support it.

Our team is geographically distributed across Canada and the US, which means we excel with async, video, and Slack communication to collaborate effectively. We value initiative, excellence, experimentation, and we care about results.

Who you are:

You are an experienced B2B marketer who understands the nuances of selling into government — the longer sales cycles, the procurement processes, the multi-stakeholder environment, and the trust and compliance considerations that matter to public sector buyers. You know how to build relationships and credibility with this audience, and you're skilled at crafting messaging that speaks to both the practical and institutional needs of government legal teams.

You thrive in a complex environment, are energized by greenfield opportunity, and know how to balance long-term relationship-building with near-term pipeline generation. You work well cross-functionally, communicate with clarity, and are comfortable navigating ambiguity with confidence.

What you’ll work on:

• Develop Clio's growth strategy for government legal teams — including federal, provincial/state, municipal legal departments, public defenders, and legal aid organizations — identifying marketing opportunities that can unlock significant expansion in this segment;

• Design and execute multi-channel marketing programs tailored to the government buyer journey, accounting for longer decision cycles, procurement requirements, and institutional buying processes;

• Build awareness and credibility with government legal audiences through targeted content, events, associations, and partnerships relevant to the public sector legal community;

• Align Government Channel Partners and Resellers on an integrated go to marketing strategy;

• Analyze Clio's marketing and sales funnel for the government segment, identify friction points, and implement strategies to improve conversion at every stage;

• Partner closely with Sales, Revenue Operations, and the extended Marketing to align on messaging, gather feedback, and ensure programs are driving results;

• Develop a deep understanding of government legal teams — their mandates, pain points, technology adoption patterns, and procurement constraints — and share these insights across the team;

• Maintain scalable, end-to-end programs designed with specific goals aligned to the government segment's growth trajectory.

What you may have:

• 7-10+ years of experience in a marketing or demand generation role, with meaningful exposure to public sector and government audiences;

• Demonstrated understanding of government procurement processes and the buying dynamics of public sector organizations;

• Experience working directly and activating Government resellers and channels partners on joint GTM strategies;

• Excellent analytical skills and experience measuring and optimizing data-driven marketing programs;

• Ability to plan, organize, and execute multiple projects simultaneously while meeting deadlines;

• Strong communication, presentation, project management, and writing skills — including the ability to craft messaging that resonates with institutional and compliance-focused buyers;

• Comfort making decisions with imperfect information in an emerging, high-growth environment;

• Experience marketing across multiple online and offline channels with a focus on driving leads and pipeline.

This is a new role.

What you will find here:

Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include:

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin and Sydney) to be in office minimum twice per week.
• $2000 annual counseling benefit
• RRSP matching and RESP contribution
• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

The expected salary range* for this role is $103,400 to $121,700 to $140,000 USD. There are a separate set of salary bands for other regions based on local currency.

In addition, this role is eligible for variable pay that is based on company performance, with actual payout amounts calculated and paid on a quarterly basis.

*Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth at Clio. For experienced individuals, we typically hire at or around the midpoint of the band. The top portion of the salary band is reserved for employees who demonstrate sustained high performance and impact at Clio. Those who are new to the role may join below the midpoint and develop their skills over time. The final offer amount for this role will be dependent on geographical region, applicable experience, and skillset of the candidate.

Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility

Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.

Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

Learn more about our culture at clio.com/careers

We're a Human and High Performing AI company, meaning we use artificial intelligence to improve all of our operations. In recruitment, AI helps us streamline the process for greater efficiency. However, we've built our systems to ensure that a human always reviews AI-generated output, and we never make automated hiring decisions.

Disclaimer: We only communicate with candidates through official @clio.com email addresses.