Junior PR Manager – AdTech

Jobtailor; Deutschland; Remote; EUR 50.000 - 85.000; Vollzeit

Zusammenfassung

Jobtailor in Germany seeks a PR & Branding Specialist to develop and execute the PR strategy in line with marketing objectives. You will oversee media relations and lead personal branding for senior staff, ensuring consistency across channels.

You will measure KPIs, collaborate with journals, podcasts, and events, and work with designers to ensure top-quality publications. A bachelor’s in Marketing or related field and 1–4 years of PR experience are required; English fluency is essential, and

Qualifikationen

• Bachelor's degree in Marketing, Journalism, or related field.
• 1–4 years of PR experience for marketing.
• Strong portfolio of published articles or content in digital marketing media.
• Fluent in English (written and verbal).
• Experience in Ad-tech/Mar-tech is a plus.
• Experience with personal branding campaigns and strategies.
• Familiarity with LinkedIn, social media, journals, and blogging.
• Experience with international media outlets.
• Familiarity with industry PR tools and platforms.
• SEO and PPC skills are a big plus.

Aufgaben

• Develop and execute the PR strategy aligned with marketing goals.
• Implement processes and guidelines for media coverage and media relations.
• Oversee personal branding of key staff members and employees.
• Measure and analyze KPIs related to PR and branding activities.
• Collaborate with journals, podcast hosts and event organizers when needed.
• Work with graphic designers to ensure high-quality final products.

Kenntnisse

Communication

Collaboration

Creativity

Analytical Thinking

Ausbildung

Bachelor's degree in Marketing or related field

Tools

PR Tools

LinkedIn

Blogging Platforms

Graphic Design Software

Jobbeschreibung

• Develop and execute the PR strategy, ensuring alignment with the overall marketing strategy and incorporating branding initiatives
• Implement processes and guidelines for media coverage and media relations
• Oversee personal branding of key staff members and employees of the company
• Measure and analyze key performance indicators (KPIs) related to PR and branding activities
• Work with key journals, podcast hosts and event organizers when necessary
• Work closely with graphic designers and ensure final products have the highest quality before publishing or posting

Requirements

• bachelor’s degree in Marketing, Journalism, or a related field
• Minimum of 1-4 year(s) of experience in PR for marketing
• strong portfolio showcasing published articles or written content in digital marketing media
• proficient in English, both written and verbal
• experience within the Ad-tech/Mar-tech industry (is a plus)
• experience with personal branding campaigns and strategies
• fluent in LinkedIn, Social Media, Journals and Blogging
• experience working with international media outlets
• familiarity with industry-specific PR tools and platforms
• SEO and PPC skills (a big plus)

Core Competencies

Demonstrates expertise in developing and executing PR strategies aligned with marketing goals, while effectively managing media relations and personal branding initiatives. Proficient in measuring KPIs and utilizing industry-specific PR tools to enhance brand visibility.

Highest-signal resume keywords

• PR Strategy Development
• Media Relations Management
• Personal Branding Campaigns
• KPI Measurement and Analysis
• Ad-tech/Mar-tech Experience

Hard Skills

• Digital Marketing
• SEO
• PPC
• Content Creation
• Media Coverage Guidelines
• Performance Analysis
• Branding Initiatives
• Published Articles
• Written Content
• Campaign Strategy

Soft Skills

• Communication
• Collaboration
• Creativity
• Analytical Thinking
• Attention to Detail

Industry Keywords

• Ad-tech
• Mar-tech
• Media Outlets
• International Media
• Branding

Tools & Technologies

• PR Tools
• Social Media Platforms
• LinkedIn
• Blogging Platforms
• Graphic Design Software