Intern MINI Customer Journey Management and Digital Marketing (f/m/x)

BMW Group; München; Vor Ort; EUR 12.000 - 17.000; Vollzeit

Benefits dieser Stelle

Mobile work

Student housing in Munich

Zusammenfassung

BMW Group's MINI division invites you to join as an Intern in the Customer Journey Management and Digital Marketing team. You’ll contribute to international brand communication, shaping the customer journey across digital touchpoints. The role combines hands-on project work with learning opportunities in a dynamic, multicultural environment.

Duration: 6 months. Working hours: Full-time. Mobile work and student housing in Munich may be available, supporting your internship experience.

Qualifikationen

• Pursuing a degree in business administration, marketing, communications or a related field.
• General affinity for marketing and first practical experience in digital marketing.
• Interest in digital marketing topics including social media and e-commerce.
• Ability to adapt in a multicultural and dynamic team.
• Creative, structured, and proactive approach to assigned tasks.
• Very good knowledge of Excel and PowerPoint.

Aufgaben

• Support the digital activation and development of marketing concepts.
• Focus on the overall international customer journey touchpoints.
• Conception, development, coordination, and introduction of digital brand communication measures and product launches.
• Conception, development, and coordination of relevant omni-channel marketing projects.
• Assist with strategic market analyses and KPI reports.
• Coordinate smaller marketing projects, especially for the European region.
• Assist with workshop preparation, presentations, and agency coordination.

Kenntnisse

Marketing affinity

First digital marketing experience

Multicultural teamwork

Creative/problem-solving

Proactive task handling

Excel

PowerPoint

Ausbildung

Business administration/Marketing/Communications degree

Tools

Excel

PowerPoint

Jobbeschreibung

Intern MINI Customer Journey Management and Digital Marketing (f/m/x)

A GOOD INTERNSHIP IS NEVER HANDS OFF.

SHARE YOUR PASSION.

We believe in creating an environment where our interns really can learn by doing and where they are given their own areas of responsibility right from the start of their time with us. That’s why our experts will treat you as part of the team from day one, encourage you to bring your own ideas to the table – and give you the opportunity to really show what you can do.

Our team at the BMW Group shapes the customer journey for MINI through digital marketing, social media, and e-commerce initiatives. During your time as an intern, you contribute to international brand communication and help connect customers across multiple digital touchpoints.

What awaits you?

• You support the digital activation and development of marketing concepts.
• Furthermore, you help focus on the overall international customer journey touchpoints.
• In addition, you support the conception, development, coordination, and introduction of specific digital brand communication measures and product launches.
• Moreover, you support the conception, development, and coordination of relevant omni‑channel marketing projects.
• Furthermore, you help implement and evaluate relevant strategic market analyses and KPI reports.
• In addition, you support the coordination of smaller marketing projects, especially for the European region.
• Moreover, you support operational tasks such as workshop preparations, creating presentations, and coordinating with agencies.

What should you bring along?

• Studies in business administration, marketing, communications or a related field
• General affinity for marketing and first practical experience in digital marketing
• Interest in digital marketing topics including social media and e-commerce
• Ability to adapt in a multicultural and dynamic team
• Creative, structured, and proactive approach to assigned tasks
• Very good knowledge of Excel and PowerPoint

Would you like to help shape MINI's customer journey and grow within an international marketing team?

What do we offer?

• Mobile work.
• Apartments for students (subject to availability & only at the Munich location).

Duration: 6 months

Working hours: Full-time

You can find helpful tips on your application and the application process here .

We at the BMW Group place great importance on equal treatment and equal opportunities. Our recruiting decisions are based on the personality, experiences, and skills of the applicants. More about this here .