Interim Marketing Manager – Brand & Content

Gofractional; München; Vor Ort; EUR 85.000 - 110.000; Vollzeit

Zusammenfassung

Skalar is seeking an Interim Marketing Manager (m/w/d) to lead the central marketing function in Munich for 3–6 months, covering brand, content, and performance. The role requires minimal onboarding and aims to hand over a well-structured, documented setup.

You will work closely with the Co-Founder (Growth), the Founding Account Executive, and Automation Manager to translate data into campaigns, content, and brand work that generate qualified pipeline.

Qualifikationen

• 4–7 years of B2B marketing experience in startup/SaaS environments.
• Proven brand & content plus performance marketing with budget responsibility.
• Interim experience or ability to deliver with minimal onboarding.
• Hands-on landing page and LinkedIn campaign execution; data-driven.

Aufgaben

• Test mid- and top-of-funnel ads and optimize campaigns.
• Iterate landing pages, lead magnets, and conversion funnels.
• Manage paid campaigns on LinkedIn, Google, Meta with Growth Manager.
• Maintain campaigns, channels, and content calendars; own KPIs (MQL, CAC, pipeline).
• Build a handover-ready playbook and documented processes for successor.
• Collaborate with Founding AE on sales enablement.

Kenntnisse

B2B marketing

Interim experience

German language

English language

Data analysis

Tools

CRM systems

Analytics tools

Marketing automation

Jobbeschreibung

Interim Marketing Manager (m/w/d) – Brand & Content

Location: München

Employment Type: Contract

Location Type: Hybrid

Department: GTM

Your Role

As Interim Marketing Manager, you will take on the central marketing function at Skalar for 3–6 months – spanning brand, content, and performance. You bridge a vacancy, maintain our go-to-market momentum, and hand over a well-structured, documented setup at the end.

You work closely in a trio with our Co-Founder (Growth), our Founding Account Executive, and Automation Manager: The Growth Manager provides you with funnel, CAC, and channel performance data; the Founding AE brings direct insights from sales calls about what matters to clients. You translate both into campaigns, content, and brand work that generate qualified pipeline – and close the loop back to the team.

Key Difference from a Classic Full-Time Role: You require minimal onboarding, prioritize hard on impact within your available timeframe, and leave behind a handover-ready system rather than loose ends.

What You Will Do

Performance & Demand Gen

• Test various mid- and top-of-funnel ads
• Iterate landing pages, lead magnets, and conversion funnels
• Manage and optimize paid campaigns (LinkedIn, Google, Meta) together with the Growth Manager

Operations & Momentum

• Continue running campaigns, channels, and content calendars without friction
• Own marketing KPIs during your tenure: MQL, CAC, pipeline contribution
• Prioritize new marketing channels with the greatest impact potential

Brand & Content

• Maintain consistent Skalar brand voice across all channels (website, LinkedIn, owned media, events)
• Produce content formats that resonate with mid-market entrepreneurs and founders (long-form, video snippets, case studies, newsletter)
• Sales enablement in close collaboration with the Founding AE: pitch decks, one-pagers, battlecards

Handover & Structure

• Keep marketing stack (CRM, analytics, automation) clean and documented
• Manage external partners (freelancers, agencies) as needed
• Build a handover-ready playbook and documented processes for your successor

What You Bring

• 4–7 years of B2B marketing experience, ideally in startup, SaaS, or professional services environments
• Proven success in both disciplines: brand and content building as well as performance marketing with budget responsibility
• Interim experience or demonstrated ability to deliver independently with minimal onboarding
• Hands-on mentality: You build a landing page yourself, launch a LinkedIn campaign, and think strategically simultaneously
• Strong understanding of funnel metrics and data analysis
• Excellent command of German (business fluent, ideally native speaker); fluent English
• Available short-term and ready for full-time presence in the Munich office
• Plus: Experience with tax/legal tech, fintech, or regulated industries