Growth Marketing Manager, Leaves - Virtual

Alight; Deutschland; Hybrid; EUR 99.000 - 117.000; Vollzeit

Zusammenfassung

Alight is seeking a Growth Marketing Manager, Leaves, to lead marketing strategy and demand generation for our Leave Solutions business. This role is ideal for a strategic and results-oriented marketer focused on building integrated programs that create demand, accelerate pipeline, and support revenue growth.

You will partner with sales, client success, product management, and other marketing teams to develop buyer-centric campaigns across the full customer journey, measure performance, and

Qualifikationen

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years in B2B marketing, demand generation, or related discipline.
• Proven ability to design and execute multi-channel marketing programs that generate measurable pipeline and revenue.
• Experience with demand generation, ABM, buyer journeys, and funnel optimization.
• Experience partnering with sales and cross-functional teams.

Aufgaben

• Develop and execute integrated marketing plans for Leaves that align with business objectives, pipeline goals, and revenue targets.
• Drive demand generation through a mix of digital marketing, ABM, webinars, events, content marketing, and nurture programs.
• Collaborate with sales, client success, product management, and other teams to optimize campaigns and ensure alignment with business goals.
• Create buyer-centric campaigns that engage prospects and customers across the journey and maximize ROI.
• Measure performance and provide strategic recommendations to improve funnel metrics and revenue outcomes.

Kenntnisse

B2B marketing

Demand generation

Growth marketing

ABM

Lead lifecycle

Ausbildung

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Salesforce

Marketing automation platforms

ABM technologies

Campaign reporting tools

Jobbeschreibung

Our Story

At Alight, we believe a company’s success starts with its people. Alight embraces values that come directly from our people – purposeful, human, united and growth-minded – reflecting our inclusive culture and promise that our clients expect. We are passionate about connecting purpose with impact. Alight empowers clients to build a healthier and more financially secure workforce by unifying the benefits ecosystem across health, wealth, wellbeing, navigation, and absence management.

Our Benefits

With a comprehensive total rewards package, Alight offers programs and plans that support your mind, body, wallet, and life. Benefits include health, dental and vision coverages starting Day One. Additionally, Alight colleagues enjoy wellbeing programs, retirement plans with contribution matching, generous time off, parental leave, continuing education, and career growth opportunities – all within a thriving global organization.

Flexible Working

So that you can be your best at work and home, we consider flexible working arrangements wherever possible. Alight has been a leader in the flexible workspace and “Top 100 Company for Remote Jobs” 6 years in a row.

Great Place to Work

Thanks to the work of every colleague, Alight has received multiple awards of recognition including “Great Place to Work” for the past 7 years and Fortune’s “Best Companies to Work For.”

The Role

We're seeking a Growth Marketing Manager, Leaves to lead marketing strategy and demand generation efforts for our Leave Solutions business. This role is ideal for a strategic and results-oriented marketer who is passionate about building integrated marketing programs that create demand, accelerate pipeline, and support revenue growth.

Your Impact

As the Growth Marketing Manager, Leaves, you will develop and execute integrated marketing strategies that increase awareness, generate qualified pipeline, and support business growth. Working closely with sales, client success, product management, and cross-functional marketing teams, you will create buyer-centric campaigns that engage target audiences throughout the customer journey and deliver measurable business results.

Responsibilities

• Develop and execute integrated marketing plans aligned with Leaves business objectives, pipeline goals, and revenue targets.
• Drive demand generation through a mix of digital marketing, account-based marketing (ABM), webinars, events, content marketing, nurture programs, partner initiatives, and other growth-focused tactics.
• Partner with sales leadership to identify target audiences, prioritize opportunities, and align marketing programs to business goals.
• Develop and optimize buyer-centric campaigns that engage prospects and customers throughout the marketing and sales funnel.
• Collaborate with product marketing, content, digital, events, and other cross-functional teams to execute integrated campaigns that drive awareness, engagement, and pipeline growth.
• Support coordinated outreach and account engagement programs in partnership with sales and business development teams.
• Measure, track, and analyze campaign, funnel, and pipeline performance, leveraging data, analytics, and AI-enabled tools to identify optimization opportunities, improve effectiveness, and maximize return on investment.
• Communicate marketing performance, campaign results, and strategic recommendations to marketing and sales stakeholders.
• Manage program execution and marketing investments to maximize business impact and align with budget objectives.
• Serve as a steward of Alight brand standards, marketing best practices, and strategic growth initiatives.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent combination of education and experience.
• 5+ years of experience in B2B marketing, demand generation, field marketing, growth marketing, or a related discipline.
• Proven experience developing and executing integrated, multi-channel marketing programs that drive measurable pipeline and revenue outcomes.
• Strong understanding of demand generation, account-based marketing, buyer journeys, lead lifecycle management, and funnel optimization.
• Demonstrated ability to build trusted partnerships with sales leaders and cross-functional stakeholders.
• Experience analyzing campaign, funnel, and pipeline performance and translating insights into actionable recommendations.
• Demonstrated ability to leverage AI-powered tools and technologies to improve marketing planning, content development, campaign execution, analytics, workflow efficiency, and business outcomes.
• Knowledge of modern marketing channels and tactics, including digital marketing, email marketing, webinars, events, content marketing, direct mail, and paid media.
• Strategic thinker who can translate business priorities into effective marketing strategies and execution plans.
• Excellent communication, presentation, stakeholder management, and project management skills.
• Ability to successfully manage multiple priorities in a fast-paced, matrixed environment.

Preferred Qualifications

• Experience in HR technology, employee benefits, leave administration, human capital management (HCM), payroll, or related industries.
• Experience marketing to HR, benefits, or employee experience decision-makers.
• Familiarity with Salesforce, marketing automation platforms, account-based marketing technologies, and campaign performance reporting tools.

Application and Interview

By applying for a position with Alight, you understand that, should you be made an offer, it will be contingent on your undergoing and successfully completing a background check consistent with Alight’s employment policies. Background checks may include some or all the following based on the nature of the position: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, credit check, and/or drug test. You will be notified during the hiring process which checks are required by the position.

Alight requires all virtual interviews to be conducted on video. Please be aware that Alight is a camera-on culture and may require occasional travel to one of our physical office locations.

Our commitment to Inclusion

We celebrate differences and believe in fostering an environment where everyone feels valued, respected, and supported. We know that diverse teams are stronger, more innovative, and more successful.

At Alight, we welcome and embrace all individuals, regardless of their background, and are dedicated to creating a culture that enables every employee to thrive. Join us in building a brighter, more inclusive future.

If reasonable accommodation is needed, please contact [e-mail].

Equal Opportunity Policy Statement

Alight is an Equal Employment Opportunity employer and does not discriminate against anyone based on sex, race, color, religion, creed, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, marital or domestic partner status, citizenship, military or veteran status, sexual orientation, gender, gender identity or expression, genetic information, or any other legally protected characteristics or conduct covered by federal, state, or local law. In addition, we take affirmative action to employ disabled persons, disabled veterans, and other covered veterans.

Authorization to work in the Employing Country

Applicants for employment in the country in which they are applying (Employing Country) must have work authorization that does not, now or in the future, require sponsorship of a visa for employment authorization in the Employing Country and with Alight.

Note, this job description does not restrict management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.

We offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.

Salary Pay Range

Minimum :
115,000.00 USD

Maximum :
135,000.00 USD

Pay Transparency Statement: Alight considers a variety of factors in determining whether to extend an offer of employment and in setting the appropriate compensation level, including, but not limited to, a candidate’s experience, education, certification/credentials, market data, internal equity, and geography. Alight makes these decisions on an individualized, non-discriminatory basis. Bonus and/or incentive eligibility are determined by role and level. Alight also offers a comprehensive benefits package; for specific details on our benefits package, please visit: Wellbeing and Benefits Selector Page - Alight

DISCLAIMER: Nothing in this job description restricts management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.

Alight Solutions provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, pregnancy, childbirth or related medical condition, veteran, marital, parental, citizenship, or domestic partner status, or any other status protected by applicable national, federal, state or local law. Alight Solutions is committed to a diverse workforce and is an affirmative action employer.