Growth Marketing Lead, SEM

Airbnb; Deutschland; Vor Ort; EUR 140.635 - 175.794; Vollzeit

Zusammenfassung

Airbnb is seeking a Growth Marketing Lead to own Host SEM, driving global acquisition and long-term supply growth. You will lead investments across search platforms, design scalable experiments, and collaborate with Product, Data Science, Engineering, Brand, and Finance to optimize ROI.

The role requires 10+ years in SEM, executive communication, and strong SQL/Excel capabilities. Remote-eligible with PST-aligned hours and occasional in-person collaboration at Airbnb offices.

Qualifikationen

• 10+ years of SEM experience at a fast-paced consumer tech company.
• Proven track record owning a large-scale acquisition channel and budgets.
• Deep technical expertise in bidding, measurement, attribution, tracking, feed management.
• Demonstrated experience leading high-visibility cross-functional projects from strategy through execution, measurement, and outcomes.
• Executive communication and stakeholder management skills, with clear data-driven narratives.

Aufgaben

• Lead Airbnb's global Host SEM program across major search platforms to drive efficient host acquisition and long-term supply growth.
• Develop and execute the strategic roadmap for Host SEM, aligning investment strategy with priorities.
• Design, execute, and scale experiments across bidding, creatives, landing pages, audiences, and measurement.
• Partner with Supply, Data Science, Engineering, Brand, Creative, and Finance teams to deliver scalable growth solutions.
• Own end-to-end reporting for the program with actionable insights for investment decisions.
• Communicate strategy and performance insights to leadership through data-driven narratives.
• Leverage AI tools to improve optimization, measurement, and operational efficiency.

Kenntnisse

SEM strategy

Budget management

Executive communication

Cross-functional leadership

SQL

Excel

AI tools adoption

Ownership mindset

Ausbildung

Bachelor's degree in Business, Economics, Statistics or related quantitative field

Tools

SEM tech stack

Bidding

Measurement & Attribution

Tracking & Feed management

Jobbeschreibung

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The Community You Will Join:

The Growth Marketing team sits at the intersection of marketing, data, and technology, driving scalable acquisition and measurable business impact across Airbnb. Our work is critical to driving the company’s top line growth. We are looking for a highly strategic and technically savvy Growth Marketing Lead to own Host SEM, the supply side of our Paid Search program. You will be a channel expert, thought partner, and trusted advisor to leaders and business partners across Product, Data Science, Engineering, Supply, FP&A, Brand, and Creative teams to shape strategy and exceed ambitious KPI goals.

The Difference You Will Make:

You will lead end-to-end strategy and execution of Airbnb's Global Host SEM program, driving efficient host acquisition and long‑term supply growth. You'll lead large‑scale SEM investments across major search platforms, identify new growth opportunities, design and scale experimentation to inform investment decisions, and optimize performance to maximize business impact and ROI. You’ll collaborate cross‑functionally to drive scalable solutions, influence roadmaps, and communicate data‑driven recommendations to senior leadership that shape key business decisions.

A Typical Day:

• Lead Airbnb's global Host SEM program across major search platforms (Google, Bing, and emerging channels) to drive efficient host acquisition and long‑term supply growth.

• Develop and execute the strategic roadmap for Host SEM, aligning investment strategy and budget allocation with global and regional business priorities.

• Design, execute, and scale experiments across bidding, creatives, landing pages, audiences, and measurement to drive funnel improvements.

• Partner closely with Supply, Data Science, Engineering, Brand, Creative, and Finance teams to deliver scalable growth solutions.

• Own end‑to‑end reporting for the program, providing accurate, actionable insights that inform investment decisions and business performance.

• Communicate strategy, performance insights, and recommendations to business partners and leadership through clear, data‑driven narratives and presentations.

• Leverage AI, automation, and innovative marketing technologies to improve optimization, measurement, and operational efficiency.

Your Expertise:

• 10+ years of relevant SEM experience at a fast‑paced consumer technology company; B2B or two‑sided marketplace experience is a huge plus!

• Proven track record of owning a large‑scale acquisition channel, managing significant budgets ($XX–XXXM+ annually), and delivering measurable business impact.

• Deep technical expertise in the SEM tech stack, including bidding, measurement, attribution, tracking, feed management.

• Demonstrated experience leading high‑visibility cross‑functional projects from strategy through execution, measurement, and business outcomes.

• Exceptional executive communication and stakeholder management skills, with the ability to distill complex ideas into easily digestible narratives.

• Strong ownership mindset with the ability to thrive in ambiguity, adapt to changing priorities, and balance strategic thinking with operational excellence.

• Proficiency in SQL and Excel.

• Passion for adopting AI tools to improve productivity (e.g., ChatGPT, Claude, Gemini, or similar).

• Bachelor's degree in Business, Economics, Statistics, or other quantitative disciplines. Or equivalent combination of education and progressive experience

Your Location:

Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. for the up‑to‑date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.

While the position is remote eligible, you will typically be expected to work on a schedule that is compatible with Airbnb HQ on US Pacific time (PST), with the ability to occasionally flex for Zoom meetings with international teams and partners.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively‑led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: [e-mail]. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.

How We'll Take Care of You:

Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.

Pay Range

$160,000—$200,000 USD