Global Head of Brand

Sompo; Köln; Vor Ort; EUR 140.000 - 230.000; Vollzeit

Benefits dieser Stelle

Health & Wellness Benefits

Retirement & Savings Plans

Global Parental Leave & Adoption

Employee Assistance Program

Tuition Reimbursement & Professional资格

Zusammenfassung

Sompo in Cologne, Germany, seeks a Global Head of Brand to lead the branding and communications for its global P&C business. You will shape strategy, refine visual identity, and ensure alignment across markets, including Japan.

You’ll drive brand governance, collaborate with senior leaders, and build a high-performing team across continents. Fluency in Japanese is desirable, and travel may be required.

Qualifikationen

• 10+ years of brand leadership experience in a global organization.
• Experience building and leading global brand transformation, repositioning or expansion efforts.
• Professional experience in or with Japan; strong understanding of Japanese business and brand culture.
• Expertise in brand architecture, visual identity systems, tone of voice and brand governance.

Aufgaben

• Define and lead the global brand strategy to support business growth and market differentiation, with emphasis on the P&C business.
• Evolve and protect the global visual identity, ensuring brand consistency across all channels and regions.
• Serve as global brand guardian, ensuring alignment with Sompo Holdings (Japan) while adapting to local market needs.
• Advise senior leadership on brand perception, positioning and impact.
• Manage and grow a high-performing team, fostering creativity, alignment and delivery excellence.
• Collaborate cross-functionally with Marketing, HR and business teams to bring the brand to life across the entire ecosystem.
• Develop and implement brand measurement frameworks, including brand health metrics and campaign effectiveness tracking.
• Manage brand budget, external brand agencies and vendors, ensuring quality, creativity and budget control.

Kenntnisse

Brand leadership

Global brand transformation

Cross-functional leadership

Strategic thinking

Communication skills

Travel flexibility

Team management

Brand governance

Japanese language awareness

Jobbeschreibung

Are you looking for your next opportunity?Sompo has a unique opportunity for a

Are you looking for your next opportunity?Sompo has a unique opportunity for a Global Head of Brand in our Branding and Communications team. We’re looking for an experienced and visionary Global Head of Brand to take the Sompo brand to new heights, with a particular focus on supporting our Property & Casualty (P&C) business. This new role will focus on our brand strategy, refine our visual identity, oversee design and ensure seamless alignment across our global operations, including Japan. As a cultural bridge-builder and creative thinker, you understand branding across international dimensions to drive forward a strategy and identity that speaks to our various stakeholders and is tailored for local markets in corporate brand campaigns. You’ll lead the charge in elevating Sompo’s global brand strategy, shape our visual identity, and drive brand governance. Your mission? To further establish a distinct, competitive brand position for our P&C business while working closely with our parent company, Sompo Holdings, to ensure alignment and impact at every level. You’ll therefore bring a good understanding of Japanese business and brand culture—ideally backed by experience living or working in Japan or a command of the language. As a key member of the Group Communications team, you’ll join a dynamic, collaborative network of professionals located across the globe. This role offers the opportunity to collaborate across cultures and markets, ensuring the Sompo brand resonates powerfully with audiences worldwide. We’re looking for someone who is not just a strategic leader, but also a great team player and fun to work with. You’re not afraid to roll up your sleeves, get the job done and have fun along the way, bringing energy and passion to everything you do. Location: This position will be based out of our Cologne, Germany office. We strive for collaboration which is why we offer a work environment where our employees thrive and develop long lasting careers.

Our Business, Your Impact, Our Opportunity

What you’ll be doing:

• Define and lead the global brand strategy to support business growth and market differentiation, with emphasis on the P&C business.

Evolve and protect the global visual identity, ensuring brand consistency across all channels and regions.

• Serve as global brand guardian, ensuring alignment with Sompo Holdings (Japan) while adapting to local market needs.
• Advise senior leadership, including the Group Head of Communications, on brand perception, positioning and impact.
• Manage and grow a high-performing team, fostering creativity, alignment and delivery excellence.
• Collaborate cross-functionally with Marketing, HR and business teams to bring the brand to life across the entire ecosystem.
• Develop and implement brand measurement frameworks, including brand health metrics and campaign effectiveness tracking.
• Manage brand budget, external brand agencies and vendors, ensuring quality, creativity and budget control.

What You’ll Bring

• 10+ years of brand leadership experience in a global organization—preferably in insurance, financial services or a similarly complex, regulated industry.
• Proven experience building and leading global brand transformation, repositioning or expansion efforts.
• Professional experience in or with Japan; strong understanding of Japanese business and brand culture.
• Japanese language fluency is desirable.
• Expertise in brand architecture, visual identity systems, tone of voice and brand governance.
• Good track record of building, influencing and managing relationships with senior level leaders.
• Skilled in leading diverse, cross-functional teams.
• Excellent strategic thinking, creative judgement and communication skills.
• Ability to travel occasionally.

At Sompo, we recognize that the talent, skills, and commitment of our employees drive our success. This is why we offer competitive, high-quality compensation and benefit programs to eligible employees. Our compensation program is built on a foundation that promotes a pay-for-performance culture, resulting in higher incentive awards, on average, when the Company does well and lower incentive awards when the Company underperforms. The total compensation opportunity for all regular, full-time employees is a combination of base salary and incentives that gets adjusted upfront based on overall Company performance with final awards based on individual performance. We continuously evaluate and update our benefit programs to ensure that our plans remain competitive and meet the needs of our employees and their dependents. Below is a summary of some of the benefits we offer, which may vary depending on the country:

• Health & Wellness Benefits
• Retirement & Savings Plans
• Global Parental Leave & Adoption Assistance
• Employee Assistance Program
• Tuition Reimbursement & Professional Qualification benefits

Who We Are And What We Stand For

At Sompo, our shared purpose is to create meaningful value for clients, communities, and each other. We strive to foster a workplace where everyone feels respected, included, and empowered to excel. As a global organization, we embrace diversity and champion equal opportunity. Guided by our core values—Accountability, Agility, Collaboration, Development, and Integrity—we build trust and support one another to achieve our goals worldwide. Life at Sompo page Our values come to life in how we hire and grow talent. Employment decisions are based on qualifications, merit, and organizational need, and we strive to ensure equitable access to opportunities so everyone can do their best work. If you need an accommodation for any part of the application process, please contact the recruiter in charge.