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Vanilla Steel, a Berlin-based startup transforming how industrial materials are bought and sold across Europe, is building an AI-powered buying and selling workflow. You will be on the front line, talking to German steel traders and stockholders, shaping the outbound strategy and booking qualified meetings.
This Werkstudent role offers hands-on ownership from day one, with hybrid work in Berlin, and an opportunity to grow with the founders.
We are a Berlin-based startup transforming how industrial materials are bought and sold across Europe. One of the oldest industries in the world still runs on Excel, PDF and email. We are replacing that with AI that runs the buying and selling workflow end to end, increasing liquidity, speeding up transactions and reducing waste for hundreds of steel and metal distributors.
We are a Berlin-based startup transforming how industrial materials are bought and sold across Europe. One of the oldest industries in the world still runs on Excel, PDF and email. We are replacing that with AI that runs the buying and selling workflow end to end, increasing liquidity, speeding up transactions and reducing waste for hundreds of steel and metal distributors.
We have strong early traction, real enterprise customers and committed investors. We are a lean, technical team scaling our enterprise pilots and building the AI infrastructure underneath them.
Your job is to open doors and win conversations. You partner closely with Co-founder Simon, who owns sales. You will spend real time on the phone with German steel traders and distributors, and you will build the systems and tools that make every call sharper. This is a hands-on role with four pillars, and the first one is where you will make your mark.
Own our outbound: call and message decision-makers at steel traders and stockholders across the DACH region, in German, every day. Get past the gatekeeper, open the conversation, and book qualified meetings for the team. Track follow-ups so no warm lead ever goes cold, and prepare the pre-call briefs that make each conversation land.
Build and verify our target lists: the right companies, mapped to the right person (Head of Sales, branch manager, MD). Keep our CRM (Attio) clean and trustworthy so the whole team can rely on it.
Improve the internal AI tooling that powers our outreach: research, enrichment and message drafting. Wire in new data sources and automate the manual steps that slow you down. You will use AI coding tools (Cursor, Claude) to ship, not just specify.
Help shape how our software business shows up in the world: our brand, our messaging, and our presence on social media. Bring ideas for how we look and sound, help grow our audience across the channels that matter, and keep everything consistent as the product grows.
You are genuinely comfortable picking up the phone, and you like finding smarter ways to work. The one non-negotiable: you can sell in German. Everything else you can grow into here.
We are a Berlin-based startup that has successfully established a leading digital-first trading company for industrial metals across Europe.
The multi-billion-euro metal trading industry is operated on Excel, PDF and Email. Our mission is to integrate smart technology and data to drive every decision, transaction, and workflow in the steel industry. Our technologies & services increase liquidity, accelerate transactions, reduce scrapping rates and enhance trading convenience for hundreds of steel and metal distributors across Europe.