CRM Manager FR (f/m/x)

Bonial France; Berlin; Hybrid; EUR 55.000 - 75.000; Vollzeit

Benefits dieser Stelle

Flexible working model

Modern office benefits

Regular team events

Personal and professional development

Zusammenfassung

Bonial France is seeking a CRM Manager to drive engagement, retention, and performance for the French market across app and email channels. You will plan, create, and optimize campaigns using push, in-app messages, and email, while collaborating with cross-functional teams.

You will own the campaign calendar, ensure timely delivery, write native-level French CRM copy, and work with Braze to test and analyze campaigns. Flexible working model and opportunities for growth are offered.

Qualifikationen

• Native-level French with excellent writing and communication skills.
• Fluent in English; German language skills are a strong plus.
• Experience in CRM, lifecycle marketing, email marketing, app marketing, or a similar digital marketing role.
• Hands-on experience with CRM or marketing automation tools; Braze is a strong plus.
• Understand how to create effective user communication across push notifications, in-app messages, and email.
• Structured, detail-oriented, and able to manage recurring campaigns and multiple stakeholders.
• Enjoy working with data and translating results into learnings and recommendations.
• Proactive, collaborative, and able to work with operations, marketing, design, sales, and product.
• Experience with A/B testing, segmentation, personalization, or customer lifecycle journeys is a plus.

Aufgaben

• Plan, create, and optimize CRM campaigns for the French market across push notifications, in-app messages, and email.
• Own the French campaign calendar and ensure campaigns are delivered on time and with high quality.
• Write and adapt French CRM copy at native level, aligned with the Bonial brand.
• Collaborate with the Working Student to guide daily CRM activities and campaign knowledge.
• Work with Braze to set up, test, send, and analyze CRM campaigns.
• Coordinate with Operations, Marketing, Design, Sales, and Product to align campaigns with priorities.
• Analyze campaign performance and derive insights to improve targeting, messaging, timing, and channel mix.
• Support development of automated and personalized CRM journeys for France.
• Ensure campaigns are tested, localized, and compliant with quality standards.
• Support Community Management activities for the French market.

Kenntnisse

French

English

German (plus)

CRM

Lifecycle marketing

Email marketing

App marketing

Braze

A/B testing

Segmentation

Personalization

Data analysis

Tools

Braze

Jobbeschreibung

bonial helps you save time, money and paper!

We are a digital advertising partner for offline businesses - we support retailers in their marketing activities and help them find a new audience. Would you like to join and be a part of digitalisation of retail?

Bonial is part of Axel Springer SE and is disrupting the retail landscape as the leading "Drive to Store" partner in Germany and France. Through our platforms "kaufDA" and "MeinProspekt" in Germany, and “Bonial” in France, we connect millions of users with their favorite shops and brands—driving real impact every single day.

We are in the midst of an exciting growth phase, scaling fast and transforming the way people discover retail. At Bonial, we thrive in a high-performance, fast-paced environment fueled by motivated, results-driven individuals who are passionate about making a difference. If you’re looking to be part of a dynamic team that’s shaping the future of retail, we’d love to meet you.

bonial welcomes both full- and part-timers!

About us

We are looking for a CRM Manager France (f/m/x) to drive customer engagement, retention, and campaign performance for the French market.

As CRM Manager France, you will be responsible for planning, creating, and optimizing CRM campaigns for Bonial France across our app and email channels. You will work with channels such as push notifications, in-app messages, and email newsletters to help users discover the best local offers, brochures, retailers, and products.

In this role, you will be part of a collaborative CRM team working across kaufDA, MeinProspekt, and Bonial. You will take ownership of CRM activities for the French market while actively exchanging ideas, learnings, and best practices with your teammates to develop impactful campaigns and improve how we engage and retain our users.

You will work closely with Operations, Marketing, Design, Sales, Product, and other stakeholders to deliver relevant, high-quality campaigns that support both user needs and business goals.

We offer

A high-impact CRM role with responsibility for the French market and direct influence on user engagement and retention.

The opportunity to work on well-known consumer apps and email channels that help millions of shoppers discover local offers, brochures, products, and retailers.

A collaborative international environment with close interaction between CRM, Marketing, Operations, Design, Sales, and Product.

The chance to work with modern CRM tools such as Braze and further develop our personalization, automation, and lifecycle marketing activities.

A flexible working model, modern office benefits, regular team events, and opportunities for personal and professional development.

The opportunity to shape how Bonial communicates with users in France and contribute to relevant, helpful, and engaging user experiences across our CRM channels.

You plan, create, and optimize CRM campaigns for the French market across push notifications, in-app messages, and email.

You take ownership of the French campaign calendar and ensure campaigns are delivered on time & with high quality.

You think beyond campaign execution and are motivated to proactively drive initiatives that improve user engagement, retention, and the overall user experience.

You write and adapt French CRM copy on native-speaker level, making sure our communication is clear, engaging, and aligned with the Bonial brand.

You work closely with the Working Student supporting the French market, provide guidance on daily CRM activities, share market and campaign knowledge, and help her develop ownership of selected tasks.

You work with Braze to set up, test, send, and analyze CRM campaigns.

You collaborate closely with Operations, Marketing, Design, Sales, and Product to align campaigns with business priorities & clients.

You analyze campaign performance, derive insights, and continuously improve targeting, messaging, timing, and channel mix.

You support the development of automated and personalized CRM journeys for the French market.

You analyze user behavior, campaign results, feedback, and market trends to derive actionable improvements for targeting, messaging, automation, and lifecycle communication.

You ensure that all campaigns are properly tested, localized, and compliant with internal quality standards.

You support Community Management activities for the French market, including responding to user feedback, app store reviews, and other relevant feedback channels.

Qualifications

You are a native-level French speaker with excellent writing and communication skills.

You are fluent in English. German language skills are a strong plus.

You have experience in CRM, lifecycle marketing, email marketing, app marketing, or a similar digital marketing role.

You have hands-on experience with CRM or marketing automation tools. Experience with Braze is a strong plus.

You understand how to create effective user communication across push notifications, in-app messages, and email.

You are structured, detail-oriented, and comfortable managing recurring campaigns, deadlines, and multiple stakeholders.

You enjoy working with data and can translate campaign results into clear learnings and recommendations.

You have a good feeling for user needs, local market relevance, and engaging copy.

You are proactive, collaborative, and confident working with teams such as Operations, Marketing, Design, Sales, and Product.

Experience with A/B testing, segmentation, personalization, or customer lifecycle journeys is a plus.

Hiring Process:

First interview with the talent acquisition manager

Second interview with the hiring manager

Third stage is the Team Day including the case study

[The process is under review at the moment. We update you in the first interview if any thing changes.]